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➡️ Start Asking Your Data ‘Why?’ — A Gentle Intro To Causality

Correlation does not imply causation. It turns out, however, that with some simple ingenious tricks one can, potentially, unveil causal relationships within standard observational data, without having to resort to expensive randomised control trials. This post is targeted towards anyone making data driven decisions. The main takeaway message is that causality may be possible by […]

Correlation does not imply causation. It turns out, however, that with some simple ingenious tricks one can, potentially, unveil causal relationships within standard observational data, without having to resort to expensive randomised control trials.

This post is targeted towards anyone making data driven decisions. The main takeaway message is that causality may be possible by understanding that the story behind the data is as important as the data itself.

By introducing Simpson’s and Berkson’s Paradoxes, situations where the outcome of a population is in conflict with that of its cohorts, I shine a light on the importance of using causal reasoning to identify these paradoxes in data and avoid misinterpretation. Specifically I introduce causal graphs as a method to visualise the story behind the data point out that by adding this to your arsenal you are likely to conduct better analyses and experiments.

My ultimate objective is to whet your appetite to explore more on causality, as I believe that by asking data “Why?” you will be able to go beyond correlation calculations and extract more insights, as well as avoid common misjudgement pitfalls.

Note that throughout this gentle intro I do not use equations but demonstrate using accessible intuitive visuals. That said I provide resources for you to take your next step in adding Causal Inference to your statistical toolbox so that you may get more value from your data.

The Era of Data Driven Decision Making

In [Deity] We Trust, All Others Bring Data! — William E. Deming

In this digital age it is common to put a lot of faith in data. But this raises an overlooked question: Should we trust data on its own?

Judea Pearl, who is considered the godfather of Causality, articulated best:

“The collection of information is as important as the information itself “ — Judea Pearl

In other words the story behind the data is as important as the data itself.

Judea Pearl is considered the Godfather of Causality. Credit: Aleksander Molak

This manifests in a growing awareness of the importance of identifying bias in datasets. By the end of this post I hope that you will appreciate that causality pertains the fundamental tools to best express, quantify and attempt to correct for these biases.

In causality introductions it is customary to demonstrate why “correlation does not imply causation” by highlighting limitations of association analysis due to spurious correlations (e.g, shark attacks 🦈 and ice-cream sales 🍦). In an attempt to reduce the length of this post I defer this aspect to an older one of mine. Here I focus on two mind boggling paradoxes 🤯 and their resolution via causal graphs to make a similar point.

Paradoxes in Analysis

To understand the importance of the story behind the data we will examine two counter-intuitive (but nonetheless true) paradoxes which are classical situations of data misinterpretation.

In the first we imagine a clinical trial in which patients are given a treatment and that results in a health score. Our objective is to assess the average impact of increased treatment to the health outcome. For pedagogical purposes in these examples we assume that samples are representative (i.e, the sample size is not an issue) and that variances in measurements are minimal.

Population outcome of imaginary clinical trial. Each dot is one patient and the red line indicates the naïve population trend.

In the figure above we learn that on average increasing the treatment appears to be beneficial since it results in a better outcome.

Now we’ll color code by age and gender groupings and examine how the treatment increases impacts each cohort.

Same data as before where each symbol represents an age-gender cohort.

Track any cohort (e.g, “Girls” representing young females) and you immediately realise that increase in treatment appears adverse.

What is the conclusion of the study? On the one hand increasing the treatment appears to be better for the population at large, but when examining gender-age cohorts it seems disadvantageous. This is Simpson’s Paradox which may be stated:

“Trends can exist in subgroups but reverse for the whole”

Below we will resolve this paradox using causality tools, but beforehand let’s explore another interesting one, which also examines made up data.

Imagine that we quantify for the general population their attractiveness and how talented they are as in this figure:

General population. Source: Wikipedia, created by Cmglee

We find no apparent correlation.

Now we’ll focus on an unusual subset — famous people:

A subset of celebrities. Source: Wikipedia created by Cmglee

Here we clearly see an anti-correlation that doesn’t exist in the general population.

Should we conclude that Talent and Attractiveness are independent variables as per the first plot of the general population or that they are correlated as per that of celebrities?

This is Berkson’s Paradox where one population has a trait trend that another lacks.

Whereas an algorithm would identify these correlations, resolving these paradoxes requires a full understanding of the context which normally is not fed to a computer. In other words without knowing the story behind the data results may be misinterpreted and wrong conclusions may be inferred.

Mastering identification and resolution these paradoxes is an important first step to elevating one’s analyses from correlations to causal inference.

Whereas these simple examples may be explained away logically, for the purposes of learning causal tools in the next section I’ll introduce Causal Graphs.

Causal Graphs— Visualising The Story Behind The Data

“[From the Simpson’s and Berkson’s Paradoxes we learn that] certain decisions cannot be made based on the basis of data alone, but instead depend on the story behind the data. … Graph Theory enables these stories to be conveyed” — Judea Pearl

Causal graph models are probabilistic graphical models used to visualise the story behind the data. They are perhaps one of the most powerful tools for analysts that is not taught in most statistics curricula. They are both elegant and highly informative. Hopefully by the end of this post you will appreciate it when Judea Pearl says that this is the missing vocabulary to communicate causality.

To understand causal graph models (or causal graphs for short) we start with the following illustration of an example undirected graph with four nodes/vertices and three edges.

An undirected graph with four nodes/vertices and three edges

Each node is a variable and the edges communicate “who is related to whom?” (i.e, correlations, joint probabilities).A directed graph is one in which we add arrows as in this figure.

A directed graph with four nodes/vertices and five directed edges

A directed edge communicates “who listens to whom?” which is the essence of causation.

In this specific example you can notice a cyclical relationship between the C and D nodes.A useful subset of directed graphs are the directed acyclic graphs (DAG), which have no cycles as in the next figure.

A directed acyclic graph with four nodes/vertices and four directed edges

Here we see that when starting from any node (e.g, A) there isn’t a path that gets back to it.

DAGs are the go-to choice in causality for simplicity as the fact that parameters do not have feedback highly simplifies the flow of information. (For mechanisms that have feedback, e.g temporal systems, one may consider rolling out nodes as a function of time, but that is beyond the scope of this intro.)

Causal graphs are powerful at conveying the cause/effect relationships between the parameter and hence how data was generated (the story behind the data).

From a practical point of view, graphs enable us to understand which parameters are confounders that need to be controlled for, and, as important, which not to control for, because doing so causes spurious correlations. This will be demonstrated below.

The practice of attempting to build a causal graph enables:

  • Design of better experiments.
  • Draw causal conclusions (go beyond correlations by means of representing interventions, counterfactuals and encoding conditional independence relationships; all beyond the scope of this post).

To further motivate the usage of causal graph models we will use them to resolve the Simpson’s and Berkson’s paradoxes introduced above.

💊 Causal Graph Resolution of Simpson’s Paradox

For simplicity we’ll examine Simpson’s paradox focusing on two cohorts, male and female adults.

Outcome of the imaginary therapeutic trial, similar to the previous but focusing on the adults. Each symbol is one patient from the respective age-gender cohort and the red line indicates the naïve population trend.

Examining this data we can make three statements about three variables of interest:

  • Gender is an independent variable (it does not “listen to” the other two)
  • Treatment depends on Gender (as we can see, in this setting the level given depends on Gender — women have been given, for some reason, a higher dosage.)
  • Outcome depends on both Gender and Treatment

According to these we can draw the causal graph as the following:

Simpson’s paradox Graphic Model where Gender is a confounding variable between Treatment and Outcome

Notice how each arrow contributes to communicate the statements above. As important, the lack of an arrow pointing into Gender conveys that it is an independent variable.

We also notice that by having arrows pointing from Gender to Treatment and Outcome it is considered a common cause between them.

The essence of the Simpson’s paradox is that although the Outcome is effected by changes in Treatment, as expected, there is also a backdoor path flow of information via Gender.

As you may have guessed by this stage, the solution to this paradox is that the common cause Gender is a confounding variable that needs to be controlled.

Controlling for a variable, in terms of a causal graph, means eliminating the relationship between Gender and Treatment.

This may be done in two manners:

  • Pre data collection: Setting up a Randomised Control Trial (RCT) in which participants will be given dosage regardless of their Gender.
  • Post data collection: E.g, in this made up scenario the data has already been collected and hence we need to deal with what is referred to as Observational Data.

In both pre- and post- data collection the elimination of the Treatment dependency of Gender (i.e, controlling for the Gender) may be done by modifying the graph such that the arrow between them is removed as in the following:

A modified version of the Simpson’s paradox Graphic Model. The dark node means we control for Gender.

Applying this “graphical surgery” means that the last two statements need to be modified (for convenience I’ll write all three):

  • Gender is an independent variable
  • Treatment is an independent variable
  • Outcome depends on Gender and Treatment (but with no backdoor path).

This enables obtaining the causal relationship of interest : we can assess the direct impact of modification Treatment on the Outcome.

The process of controlling for a confounder, i.e manipulation of the data generation process, is formally referred to as applying an intervention. That is to say we are no longer passive observers of the data, but we are taking an active role in modification it to assess the causal impact.

How is this manifested in practice?

In the case of RCTs the researcher needs to control for important confounding variables. Here we limit the discussion to Gender (but in real world settings you can imagine other variables such as Age, Social Status and anything else that might be relevant to one’s health).

RCTs are considered the golden standard for causal analysis in many experimental settings thanks to its practice of confounding variables. That said, it has many setbacks:

  • It may be expensive to recruit individuals and may be complicated logistically
  • The intervention under investigation may not be physically possible or ethical to conduct (e.g, one can’t ask randomly selected people to smoke or not for ten years)
  • Artificial setting of a laboratory — not a true natural habitat of the population.

Observational data on the other hand is much more readily available in the industry and academia and hence much cheaper and could be more representative of actual habits of the individuals. But as illustrated in the Simpson’s diagram it may have confounding variables that need to be controlled.

This is where ingenious solutions developed in the causal community in the past few decades are making headway. Detailing them are beyond the scope of this post, but I briefly mention how to learn more at the end.

To resolve for this Simpson’s paradox with the given observational data one

  1. Calculates for each cohort the impact of the change of the treatment on the outcome
  2. Calculates a weighted average contribution of each cohort on the population.

Here we will focus on intuition, but in a future post we will describe the maths behind this solution.

I am sure that many analysts, just like myself, have noticed Simpson’s at some stage in their data and hopefully have corrected for it. Now you know the name of this effect and hopefully start to appreciate how causal tools are useful.

That said … being confused at this stage is OK 😕

I’ll be the first to admit that I struggled to understand this concept and it took me three weekends of deep diving into examples to internalised it. This was the gateway drug to causality for me. Part of my process to understanding statistics is playing with data. For this purpose I created an interactive web application hosted in Streamlit which I call Simpson’s Calculator 🧮. I’ll write a separate post for this in the future.

Even if you are confused the main takeaways of Simpson’s paradox is that:

  • It is a situation where trends can exist in subgroups but reverse for the whole.
  • It may be resolved by identifying confounding variables between the treatment and the outcome variables and controlling for them.

This raises the question — should we just control for all variables except for the treatment and outcome? Let’s keep this in mind when resolving for the Berkson’s paradox.

🦚 Causal Graph Resolution of Berkson’s Paradox

As in the previous section we are going to make clear statements about how we believe the data was generated and then draw these in a causal graph.

Let’s examine the case of the general population, for convenience I’m copying the image from above:

General population. Source: Wikipedia, created by Cmglee

Here we understand that:

  • Talent is an independent variable
  • Attractiveness is an independent variable

A causal graph for this is quite simple, two nodes without an edge.

In the general population ones Talent and Attractiveness are independent

Let’s examine the plot of the celebrity subset.

A subset of celebrities. Source: Wikipedia created by Cmglee

The cheeky insight from this mock data is that the more likely one is attractive the less they need to be talented to be a celebrity. Hence we can deduce that:

  • Talent is an independent variable
  • Attractiveness is an independent variable
  • Celebrity variable depends on both Talent and Attractiveness variables. (Imagine this variable is boolean as in: true for celebrities or false for not).

Hence we can draw the causal graph as:

Being a celebrity depends on Talent and Attractiveness

By having arrows pointing into it Celebrity is a collider node between Talent and Attractiveness.

Berkson’s paradox is the fact that when controlling for celebrities we see an interesting trend (anti correlation between Attractiveness and Talent) not seen in the general population.

This can be visualised in the causal graph that by confounding for the Celebrity parameter we are creating a spurious correlation between the otherwise independent variables Talent and Attractiveness. We can draw this as the following:

Berkson’s paradox Graphic Model. The dark node means we control for Celebrity. Controlling this collider variable generates a spurious correlation (dashed line) between Talent and Attractiveness.

The solution of this Berkson’s paradox should be apparent here: Talent and Attractiveness are independent variables in general, but by controlling for the collider Celebrity node causes a spurious correlation in the data.

Let’s compare the resolution of both paradoxes:

  • Resolving Simpson’s Paradox is by controlling for common cause (Gender)
  • Resolving Berkson’s Paradox is by not controlling for the collider (Celebrity)

The next figure combines both insights in the form of their causal graphs:

Graph models show how to resolve the paradoxes. Dark nodes are controlled for. Left: Modified graph to resolve Simpson’s paradox by controlling for Gender. Right: To resolve for Berkson’s paradox the collider should not be controlled.

The main takeaway from the resolution of these paradoxes is that controlling for parameters requires a justification. Common causes should be controlled for but colliders should not.

Even though this is common knowledge for those who study causality (e.g, Economics majors), it is unfortunate that most analysts and machine learning practitioners are not aware of this (including myself in 2020 after over 15 years of analysis and predictive modelling experience).

Oddly, statisticians both over- and underrate the importance of confounders — Judea Pearl

Summary

The main takeaway from this post is that the story behind the data is as important as the data itself.

Appreciating this will help you avoid result misinterpretation as spurious correlations and, as demonstrated here, in Simpson’s and Berskon’s paradoxes.

Causal Graphs are an essential tool to visualise the story behind the data. By using them to solve for the paradoxes we learnt that controlling for variables requires justification (common causes ✅, colliders ⛔️).

For those interested in taking the next step in their causal journey I highly suggest mastering Simpson’s paradox. One great way is by playing with data. Feel free to do so with my interactive “Simpson-calculator” 🧮.

Loved this post? 💌 Join me on LinkedIn or ☕ Buy me a coffee!

Credits

Unless otherwise noted, all images were created by the author.

Many thanks to Jim Parr, Will Reynolds, Hedva Kazin and Betty Kazin for their useful comments.

Wondering what your next step should be in your causal journey? Check out my new article on mastering Simpson’s Paradox — you will never look at data the same way. 🔎

Useful Resources

Here I provide resources that I find useful as well as a shopping list of topics for beginners to learn.

📚 Books

Credit: Gaelle Marcel
  • The Book of Why — popular science reading (NY Times level)
  • Causal Inference in Statistics A Primer — excellent short technical book (site)
  • Causal Inference and Discovery in Python by Aleksander Molak (Packt, github) — clearly explained with python applications 🐍.
  • What If? — a cohesive presentation of concepts of, and methods for, causal inference (site, github)
  • Causal Inference The Mixtape — Social Science focused using Python, R and Strata (site, resources, mooc)
  • Counterfactuals and Causal Inference — Methods and Principles (Social Science focused)

This list is far from comprehensive, but I’m glad to add to it if anyone has suggestions (please mention why the book stands out from the pack).

🔏 Courses

Credit: Austrian National Library

There are probably a few courses online. I love the 🆓 one of Brady Neil bradyneal.com/causal-inference-course.

  • Clearly explained
  • Covers many aspects
  • Thorough
  • Provides memorable examples
  • F.R.E.E

One paid course 💰 that is targeted to practitioners is Altdeep.

💾 Software

Credit: Artturi Jalli

This list is far from comprehensive because the space is rapidly growing:

Causal Wizard app also have an article about Causal Diagram tools.

🐾 Suggested Next Steps In The Causal Journey

Here I highlight a list of topics which I would have found useful when I started my learnings in the field. If I’m missing anything I’d be more than glad to get feedback and adding. I bold face the ones which were briefly discussed here.

Pearl’s Causal Hierarchy of seeing, doing, imagining and their applications. This is an approved modification of the original illustration by Maayan Harel from MaayanVisuals.com in The Book of Why.
  • Pearl’s Causal Hierarchy of seeing, doing and imagining (figure above)
  • Observational data vs. Randomised Control Trials
  • d-separation, common causes, colliders, mediators, instrumental variables
  • Causal Graphs
  • Structural Causal Models
  • Assumptions: Ignorability, SUTVA, Consistency, Positivity
  • “Do” Algebra — assessing impact on cohorts by intervention
  • Counterfactuals — assessing impact on individuals by comparing real outcomes to potential ones
  • The fundamental problem of causality
  • Estimand, Estimator, Estimate, Identifiability — relating causal definitions to observable statistics (e.g, conditional probabilities)
  • Causal Discovery — finding causal graphs with data (e.g, Markov Equivalence)
  • Causal Machine Learning (e.g, Double Machine Learning)

For completeness it is useful to know that there are different streams of causality. Although there is a lot of overlap you may find that methods differ in naming convention due to development in different fields of research: Computer Science, Social Sciences, Health, Economics

Here I used definitions mostly from the Pearlian perspective (as developed in the field of computer science).

The Story Behind This Post

This narrative is a result of two study groups that I have conducted in a previous role to get myself and colleagues to learn about causality, which I felt missing in my skill set. If there is any interest I’m glad to write a post about the study group experience.

This intro was created as the one I felt that I needed when I started my journey in causality.

In the first iteration of this post I wrote and presented the limitations of spurious correlations and Simpson’s paradox. The main reason for this revision to focus on two paradoxes is that, whereas most causality intros focus on the limitations of correlations, I feel that understanding the concept of justification of confounders is important for all analysts and machine learning practitioners to be aware of.

On September 5th 2024 I have presented this content in a contributed talk at the Royal Statistical Society Annual Conference in Brighton, England (abstract link).

Unfortunately there is no recording but there are of previous talks of mine:

The slides are available at bit.ly/start-ask-why. Presenting this material for the first time at PyData Global 2021

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Cooling crisis at CME: A wakeup call for modern infrastructure governance

Organizations should reassess redundancy However, he pointed out, “the deeper concern is that CME had a secondary data center ready to take the load, yet the failover threshold was set too high, and the activation sequence remained manually gated. The decision to wait for the cooling issue to self-correct rather than trigger the backup site immediately revealed a governance model that had not evolved to keep pace with the operational tempo of modern markets.” Thermal failures, he said, “do not unfold on the timelines assumed in traditional disaster recovery playbooks. They escalate within minutes and demand automated responses that do not depend on human certainty about whether a facility will recover in time.” Matt Kimball, VP and principal analyst at Moor Insights & Strategy, said that to some degree what happened in Aurora highlights an issue that may arise on occasion: “the communications gap that can exist between IT executives and data center operators. Think of ‘rack in versus rack out’ mindsets.” Often, he said, the operational elements of that data center environment, such as cooling, power, fire hazards, physical security, and so forth, fall outside the realm of an IT executive focused on delivering IT services to the business. “And even if they don’t fall outside the realm, these elements are certainly not a primary focus,” he noted. “This was certainly true when I was living in the IT world.” Additionally, said Kimball, “this highlights the need for organizations to reassess redundancy and resilience in a new light. Again, in IT, we tend to focus on resilience and redundancy at the app, server, and workload layers. Maybe even cluster level. But as we continue to place more and more of a premium on data, and the terms ‘business critical’ or ‘mission critical’ have real relevance, we have to zoom out

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Microsoft loses two senior AI infrastructure leaders as data center pressures mount

Microsoft did not immediately respond to a request for comment. Microsoft’s constraints Analysts say the twin departures mark a significant setback for Microsoft at a critical moment in the AI data center race, with pressure mounting from both OpenAI’s model demands and Google’s infrastructure scale. “Losing some of the best professionals working on this challenge could set Microsoft back,” said Neil Shah, partner and co-founder at Counterpoint Research. “Solving the energy wall is not trivial, and there may have been friction or strategic differences that contributed to their decision to move on, especially if they saw an opportunity to make a broader impact and do so more lucratively at a company like Nvidia.” Even so, Microsoft has the depth and ecosystem strength to continue doubling down on AI data centers, said Prabhu Ram, VP for industry research at Cybermedia Research. According to Sanchit Gogia, chief analyst at Greyhound Research, the departures come at a sensitive moment because Microsoft is trying to expand its AI infrastructure faster than physical constraints allow. “The executives who have left were central to GPU cluster design, data center engineering, energy procurement, and the experimental power and cooling approaches Microsoft has been pursuing to support dense AI workloads,” Gogia said. “Their exit coincides with pressures the company has already acknowledged publicly. GPUs are arriving faster than the company can energize the facilities that will house them, and power availability has overtaken chip availability as the real bottleneck.”

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What is Edge AI? When the cloud isn’t close enough

Many edge devices can periodically send summarized or selected inference output data back to a central system for model retraining or refinement. That feedback loop helps the model improve over time while still keeping most decisions local. And to run efficiently on constrained edge hardware, the AI model is often pre-processed by techniques such as quantization (which reduces precision), pruning (which removes redundant parameters), or knowledge distillation (which trains a smaller model to mimic a larger one). These optimizations reduce the model’s memory, compute, and power demands so it can run more easily on an edge device. What technologies make edge AI possible? The concept of the “edge” always assumes that edge devices are less computationally powerful than data centers and cloud platforms. While that remains true, overall improvements in computational hardware have made today’s edge devices much more capable than those designed just a few years ago. In fact, a whole host of technological developments have come together to make edge AI a reality. Specialized hardware acceleration. Edge devices now ship with dedicated AI-accelerators (NPUs, TPUs, GPU cores) and system-on-chip units tailored for on-device inference. For example, companies like Arm have integrated AI-acceleration libraries into standard frameworks so models can run efficiently on Arm-based CPUs. Connectivity and data architecture. Edge AI often depends on durable, low-latency links (e.g., 5G, WiFi 6, LPWAN) and architectures that move compute closer to data. Merging edge nodes, gateways, and local servers means less reliance on distant clouds. And technologies like Kubernetes can provide a consistent management plane from the data center to remote locations. Deployment, orchestration, and model lifecycle tooling. Edge AI deployments must support model-update delivery, device and fleet monitoring, versioning, rollback and secure inference — especially when orchestrated across hundreds or thousands of locations. VMware, for instance, is offering traffic management

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Networks, AI, and metaversing

Our first, conservative, view says that AI’s network impact is largely confined to the data center, to connect clusters of GPU servers and the data they use as they crunch large language models. It’s all “horizontal” traffic; one TikTok challenge would generate way more traffic in the wide area. WAN costs won’t rise for you as an enterprise, and if you’re a carrier you won’t be carrying much new, so you don’t have much service revenue upside. If you don’t host AI on premises, you can pretty much dismiss its impact on your network. Contrast that with the radical metaverse view, our third view. Metaverses and AR/VR transform AI missions, and network services, from transaction processing to event processing, because the real world is a bunch of events pushing on you. They also let you visualize the way that process control models (digital twins) relate to the real world, which is critical if the processes you’re modeling involve human workers who rely on their visual sense. Could it be that the reason Meta is willing to spend on AI, is that the most credible application of AI, and the most impactful for networks, is the metaverse concept? In any event, this model of AI, by driving the users’ experiences and activities directly, demands significant edge connectivity, so you could expect it to have a major impact on network requirements. In fact, just dipping your toes into a metaverse could require a major up-front network upgrade. Networks carry traffic. Traffic is messages. More messages, more traffic, more infrastructure, more service revenue…you get the picture. Door number one, to the AI giant future, leads to nothing much in terms of messages. Door number three, metaverses and AR/VR, leads to a message, traffic, and network revolution. I’ll bet that most enterprises would doubt

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Microsoft’s Fairwater Atlanta and the Rise of the Distributed AI Supercomputer

Microsoft’s second Fairwater data center in Atlanta isn’t just “another big GPU shed.” It represents the other half of a deliberate architectural experiment: proving that two massive AI campuses, separated by roughly 700 miles, can operate as one coherent, distributed supercomputer. The Atlanta installation is the latest expression of Microsoft’s AI-first data center design: purpose-built for training and serving frontier models rather than supporting mixed cloud workloads. It links directly to the original Fairwater campus in Wisconsin, as well as to earlier generations of Azure AI supercomputers, through a dedicated AI WAN backbone that Microsoft describes as the foundation of a “planet-scale AI superfactory.” Inside a Fairwater Site: Preparing for Multi-Site Distribution Efficient multi-site training only works if each individual site behaves as a clean, well-structured unit. Microsoft’s intra-site design is deliberately simplified so that cross-site coordination has a predictable abstraction boundary—essential for treating multiple campuses as one distributed AI system. Each Fairwater installation presents itself as a single, flat, high-regularity cluster: Up to 72 NVIDIA Blackwell GPUs per rack, using GB200 NVL72 rack-scale systems. NVLink provides the ultra-low-latency, high-bandwidth scale-up fabric within the rack, while the Spectrum-X Ethernet stack handles scale-out. Each rack delivers roughly 1.8 TB/s of GPU-to-GPU bandwidth and exposes a multi-terabyte pooled memory space addressable via NVLink—critical for large-model sharding, activation checkpointing, and parallelism strategies. Racks feed into a two-tier Ethernet scale-out network offering 800 Gbps GPU-to-GPU connectivity with very low hop counts, engineered to scale to hundreds of thousands of GPUs without encountering the classic port-count and topology constraints of traditional Clos fabrics. Microsoft confirms that the fabric relies heavily on: SONiC-based switching and a broad commodity Ethernet ecosystem to avoid vendor lock-in and accelerate architectural iteration. Custom network optimizations, such as packet trimming, packet spray, high-frequency telemetry, and advanced congestion-control mechanisms, to prevent collective

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Land & Expand: Hyperscale, AI Factory, Megascale

Land & Expand is Data Center Frontier’s periodic roundup of notable North American data center development activity, tracking the newest sites, land plays, retrofits, and hyperscale campus expansions shaping the industry’s build cycle. October delivered a steady cadence of announcements, with several megascale projects advancing from concept to commitment. The month was defined by continued momentum in OpenAI and Oracle’s Stargate initiative (now spanning multiple U.S. regions) as well as major new investments from Google, Meta, DataBank, and emerging AI cloud players accelerating high-density reuse strategies. The result is a clearer picture of how the next wave of AI-first infrastructure is taking shape across the country. Google Begins $4B West Memphis Hyperscale Buildout Google formally broke ground on its $4 billion hyperscale campus in West Memphis, Arkansas, marking the company’s first data center in the state and the anchor for a new Mid-South operational hub. The project spans just over 1,000 acres, with initial site preparation and utility coordination already underway. Google and Entergy Arkansas confirmed a 600 MW solar generation partnership, structured to add dedicated renewable supply to the regional grid. As part of the launch, Google announced a $25 million Energy Impact Fund for local community affordability programs and energy-resilience improvements—an unusually early community-benefit commitment for a first-phase hyperscale project. Cooling specifics have not yet been made public. Water sourcing—whether reclaimed, potable, or hybrid seasonal mode—remains under review, as the company finalizes environmental permits. Public filings reference a large-scale onsite water treatment facility, similar to Google’s deployments in The Dalles and Council Bluffs. Local governance documents show that prior to the October announcement, West Memphis approved a 30-year PILOT via Groot LLC (Google’s land assembly entity), with early filings referencing a typical placeholder of ~50 direct jobs. At launch, officials emphasized hundreds of full-time operations roles and thousands

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Microsoft will invest $80B in AI data centers in fiscal 2025

And Microsoft isn’t the only one that is ramping up its investments into AI-enabled data centers. Rival cloud service providers are all investing in either upgrading or opening new data centers to capture a larger chunk of business from developers and users of large language models (LLMs).  In a report published in October 2024, Bloomberg Intelligence estimated that demand for generative AI would push Microsoft, AWS, Google, Oracle, Meta, and Apple would between them devote $200 billion to capex in 2025, up from $110 billion in 2023. Microsoft is one of the biggest spenders, followed closely by Google and AWS, Bloomberg Intelligence said. Its estimate of Microsoft’s capital spending on AI, at $62.4 billion for calendar 2025, is lower than Smith’s claim that the company will invest $80 billion in the fiscal year to June 30, 2025. Both figures, though, are way higher than Microsoft’s 2020 capital expenditure of “just” $17.6 billion. The majority of the increased spending is tied to cloud services and the expansion of AI infrastructure needed to provide compute capacity for OpenAI workloads. Separately, last October Amazon CEO Andy Jassy said his company planned total capex spend of $75 billion in 2024 and even more in 2025, with much of it going to AWS, its cloud computing division.

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John Deere unveils more autonomous farm machines to address skill labor shortage

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Self-driving tractors might be the path to self-driving cars. John Deere has revealed a new line of autonomous machines and tech across agriculture, construction and commercial landscaping. The Moline, Illinois-based John Deere has been in business for 187 years, yet it’s been a regular as a non-tech company showing off technology at the big tech trade show in Las Vegas and is back at CES 2025 with more autonomous tractors and other vehicles. This is not something we usually cover, but John Deere has a lot of data that is interesting in the big picture of tech. The message from the company is that there aren’t enough skilled farm laborers to do the work that its customers need. It’s been a challenge for most of the last two decades, said Jahmy Hindman, CTO at John Deere, in a briefing. Much of the tech will come this fall and after that. He noted that the average farmer in the U.S. is over 58 and works 12 to 18 hours a day to grow food for us. And he said the American Farm Bureau Federation estimates there are roughly 2.4 million farm jobs that need to be filled annually; and the agricultural work force continues to shrink. (This is my hint to the anti-immigration crowd). John Deere’s autonomous 9RX Tractor. Farmers can oversee it using an app. While each of these industries experiences their own set of challenges, a commonality across all is skilled labor availability. In construction, about 80% percent of contractors struggle to find skilled labor. And in commercial landscaping, 86% of landscaping business owners can’t find labor to fill open positions, he said. “They have to figure out how to do

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2025 playbook for enterprise AI success, from agents to evals

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More 2025 is poised to be a pivotal year for enterprise AI. The past year has seen rapid innovation, and this year will see the same. This has made it more critical than ever to revisit your AI strategy to stay competitive and create value for your customers. From scaling AI agents to optimizing costs, here are the five critical areas enterprises should prioritize for their AI strategy this year. 1. Agents: the next generation of automation AI agents are no longer theoretical. In 2025, they’re indispensable tools for enterprises looking to streamline operations and enhance customer interactions. Unlike traditional software, agents powered by large language models (LLMs) can make nuanced decisions, navigate complex multi-step tasks, and integrate seamlessly with tools and APIs. At the start of 2024, agents were not ready for prime time, making frustrating mistakes like hallucinating URLs. They started getting better as frontier large language models themselves improved. “Let me put it this way,” said Sam Witteveen, cofounder of Red Dragon, a company that develops agents for companies, and that recently reviewed the 48 agents it built last year. “Interestingly, the ones that we built at the start of the year, a lot of those worked way better at the end of the year just because the models got better.” Witteveen shared this in the video podcast we filmed to discuss these five big trends in detail. Models are getting better and hallucinating less, and they’re also being trained to do agentic tasks. Another feature that the model providers are researching is a way to use the LLM as a judge, and as models get cheaper (something we’ll cover below), companies can use three or more models to

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OpenAI’s red teaming innovations define new essentials for security leaders in the AI era

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More OpenAI has taken a more aggressive approach to red teaming than its AI competitors, demonstrating its security teams’ advanced capabilities in two areas: multi-step reinforcement and external red teaming. OpenAI recently released two papers that set a new competitive standard for improving the quality, reliability and safety of AI models in these two techniques and more. The first paper, “OpenAI’s Approach to External Red Teaming for AI Models and Systems,” reports that specialized teams outside the company have proven effective in uncovering vulnerabilities that might otherwise have made it into a released model because in-house testing techniques may have missed them. In the second paper, “Diverse and Effective Red Teaming with Auto-Generated Rewards and Multi-Step Reinforcement Learning,” OpenAI introduces an automated framework that relies on iterative reinforcement learning to generate a broad spectrum of novel, wide-ranging attacks. Going all-in on red teaming pays practical, competitive dividends It’s encouraging to see competitive intensity in red teaming growing among AI companies. When Anthropic released its AI red team guidelines in June of last year, it joined AI providers including Google, Microsoft, Nvidia, OpenAI, and even the U.S.’s National Institute of Standards and Technology (NIST), which all had released red teaming frameworks. Investing heavily in red teaming yields tangible benefits for security leaders in any organization. OpenAI’s paper on external red teaming provides a detailed analysis of how the company strives to create specialized external teams that include cybersecurity and subject matter experts. The goal is to see if knowledgeable external teams can defeat models’ security perimeters and find gaps in their security, biases and controls that prompt-based testing couldn’t find. What makes OpenAI’s recent papers noteworthy is how well they define using human-in-the-middle

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