
AI features: often sold, not selected
In market segments such as AI PCs, on the other hand, it is very clear that AI is largely sold along with the product and not specifically selected, according to the Gartner analyst. “When people go into a store today to buy a new PC, they are generally not specifically looking for an AI-optimized or AI-capable device – they simply want the best model for their budget.”
It is now often the case that AI is already integrated into these devices, explains Lovelock. “The smartphones being sold today also have AI functions integrated – but users can’t really do anything with them at the moment.”
Companies cannot sit out AI
All in all, the Gartner analyst sees the figures as a clear sign that AI is inevitable. “We are no longer in a situation where people are debating whether AI will come or not,” he explains. By 2028, it will be practically impossible to buy a phone, PC, tablet or laptop without generative AI being integrated. “Generative AI will be built into the operating systems that control all our technology and will be included in every product available for purchase. The idea that you can wait or ignore the technology will then completely disappear.”
In conversations, Lovelock says he sometimes hears that people are not yet working on AI because there are more important issues at the moment. “Everything is important and needs to be dealt with. But the idea that generative AI can be put on the back burner –that doesn’t work.”
Lovelock warns that this uncertainty will not subside in the next few years: “The current level of uncertainty is exactly the level we will have to get used to over the next three years.”
This article originally appeared on Computerwoche.