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Nvidia unveils GeForce RTX 50 Series graphics cards with big performance gains

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Nvidia launched its much-awaited Nvidia GeForce RTX 50 series graphics processing units (GPUs), based on the Blackwell RTX tech. Jensen Huang, CEO of Nvidia, disclosed the news during his opening keynote speech at CES 2025, the […]

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Nvidia launched its much-awaited Nvidia GeForce RTX 50 series graphics processing units (GPUs), based on the Blackwell RTX tech.

Jensen Huang, CEO of Nvidia, disclosed the news during his opening keynote speech at CES 2025, the big tech trade show in Las Vegas this week.

“Blackwell, the engine of AI, has arrived for PC gamers, developers and creatives,” said Huang. “Fusing AI-driven neural rendering and ray tracing, Blackwell is the most significant computer graphics innovation since we introduced programmable shading 25 years ago.”

The new RTX Blackwell Neural Rendering Architecture comes with about 92 billion transistors. It has 125 Shader Teraflops of performance 380 RT TFLOPS, 4,000 AI TOPS, 1.8 terabytes per second of memory bandwidth, G7 memory (from Micron) and an AI-management processor. The top SKU has basically over 3,352 trillion AI operations per second (TOPS) of computing power.

“The programmable shader is also able to carry neural networks,” Huang said.

A neural face rendering.

Among the new technologies in this generation are RTX Neural Shaders, DLSS 4, RTX Neural Face rendering to create more realistic human faces, RTX Mega Geometry for rendering environments, and Reflex 2.

The DLSS 4 now can generate multiple frames at once thanks to advanced AI technology. That makes for much better frame rates.

Nvidia showed that one scene could be rendered at 27 frames per second with the DLSS turned off, with a 71 millisecond PC latency. DLSS 2 can do that scene with its super resolution tech at 71 FPS and PC latency of 34 milliseconds. DLSS 3.5 can do the scene at 140 FPS and 33 milliseconds. But DLSS 4 comes in at a whopping 247 FPS and 34 milliseconds. DLSS 4 is more than eight times better performance than systems that aren’t using AI for the predictive processing.

Nvidia’s SKUs include the GeForce RTX 50 Series Desktop Family. It includes the top of the line GPU, the GeForce RTX 5090 coming in at 3,404 AI TOPS and 32GB of G7 memory for $1,999. It also includes the GeForce RTX 5080 at 1,800 AI TOPS and 16GB of G7 memory for $999. The GeForce RTX 5070 Ti (the performance of a 4090) has 1,406 AI TOPS, 16GB of G7 memory for $749 and the GeForce RTX 5070 has 1117 AI TOPS, 12GB of G7 and costs $549.

Nvidia also said the GeForce RTX 50 Series will come to laptops with two times efficiency with more performance at half the power compared to the previous generation. It has 40% more battery life with Black Max-Q, two times larger generative AI models, and it is as thin as 14.9 millimeters in terms of laptop thickness.

As far as pricing goes, the laptops will come as follows: RTX 5090 at 1,824 AI TOPS and 24GB at $2,899. The RTX 5080 laptops will be at 1,334 AI TOPS, 16GB and $2,199. The RTX 5070 Ti will be 992 AI TOPS, 12GB and $1,599 and the RTX 5070 will be 798 AI TOPS, eight GB and $1,299.

Those are steep prices, but they represent the high end of value in GPUs for gaming.

Nvidia unveiled its Nvidia GeForce RTX 50 Series graphics chips.
Nvidia unveiled its Nvidia GeForce RTX 50 Series graphics chips.

Justin Walker, senior director of GeForce products, said in press briefing that Nvidia’s GeForce graphics card brand just celebrated its 25-year anniversary. It was the hit product that helped cement the company’s dominance in the ultra-competitive graphics processing unit (GPU) market and it enabled the company to use graphics as a springboard to AI processing, which is why Nvidia is the most valuable company in the world with a market capitalization of $3.65 trillion.

Now, it turns out, Walker said, AI can be used to help accelerate the performance of GPUs.

“The great thing about that is that while we are now an AI company, as well as gaming, our gaming side still benefits tremendously from the fact that we are doing AI,” Walker said.

And that’s the root of one of the announcements: Nvidia took the wraps of DLSS 4, which uses AI to predict the next pixel that needs to be drawn and then preemptively renders the pixel based on that prediction. The AI TOPS (a measure of AI performance) will be up to 4,000.

The new architecture of the 5000 series will have 1.8 terabytes per second of memory bandwidth, and it’s also tapping the Blackwell architecture that is the foundation of Nvidia’s latest AI processors.

The new GPU also has neural rendering technologies such as neural shaders.

“This is probably the biggest thing to happen in the graphics since programming for shaders, we are actually going to be embedding small neural networks within the shaders itself, and these neural networks can do certain things much more effectively and efficiently than traditional shaders,” Walker said.

The tech will enable Nvidia to compress textures eight times to maximize use of memory.

The Reflex 2 tech will use predictive shading to reduce the latency between when a gamer creates a movement and it shows up on the screen, so it will be 75% more responsive for gamers.

The 5090 series is likely to ship in January and the rest of the systems are going to ship in the March time frame, and the company will say which companies are shipping with the technology later. A number of games like Cyberpunk 2077 can play in 4K resolution at over 200 frames per second.

Walker said the company will have a list of games that take advantage of the various features.

Nvidia DLSS 4 Boosts Performance by Up to 8 times

Nvidia’s DLSS 4 AI tech is paying off.

DLSS 4 debuts Multi Frame Generation to boost frame rates by using AI to generate up to three frames per rendered frame. It works in unison with the suite of DLSS technologies to increase performance by up to 8x over traditional rendering, while maintaining responsiveness with Nvidia Reflex technology.

DLSS 4 also introduces the graphics industry’s first real-time application of the transformer model architecture. Transformer-based DLSS Ray Reconstruction and Super Resolution models use 2x more parameters and 4x more compute to provide greater stability, reduced ghosting, higher details and enhanced anti-aliasing in game scenes. DLSS 4 will be supported on GeForce RTX 50 Series GPUs in over 75 games and applications the day of launch.

Nvidia Reflex 2 introduces Frame Warp, an innovative technique to reduce latency in games by updating a rendered frame based on the latest mouse input just before it is sent to the display. Reflex 2 can reduce latency by up to 75%. This gives gamers a competitive edge in multiplayer games and makes single-player titles more responsive.

Blackwell Brings AI to Shaders

DLSS 4

Twenty-five years ago, Nvidia introduced GeForce 3 and programmable shaders, which set the stage for two decades of graphics innovation, from pixel shading to compute shading to real-time ray tracing. Alongside GeForce RTX 50 Series GPUs, NVIDIA is introducing RTX Neural Shaders, which brings small AI networks into programmable shaders, unlocking film-quality materials, lighting and more in real-time games.

Rendering game characters is one of the most challenging tasks in real-time graphics, as people are prone to notice the smallest errors or artifacts in digital humans. RTX Neural Faces takes a simple rasterized face and 3D pose data as input, and uses generative AI to render a temporally stable, high-quality digital face in real time.

RTX Neural Faces is complemented by new RTX technologies for ray-traced hair and skin. Along with the new RTX Mega Geometry, which enables up to 100 times more ray-traced triangles in a scene, these advancements are poised to deliver a massive leap in realism for game characters and environments.

The power of neural rendering, DLSS 4 and the new DLSS transformer model is showcased on GeForce RTX 50 Series GPUs with Zorah, a groundbreaking new technology demo from Nvidia.

Autonomous Game Characters

Nvidia 5070 has the performance of a 4090.

GeForce RTX 50 Series GPUs bring industry-leading AI TOPS to power autonomous game characters in parallel with game rendering.

Nvidia is introducing a suite of new Nvidia ACE technologies that enable game characters to perceive, plan and act like human players. ACE-powered autonomous characters are being integrated into Krafton’s PUBG: Battlegrounds and InZOI, the publisher’s upcoming life simulation game, as well as Wemade Next’s
MIR5.

In PUBG, companions powered by NVIDIA ACE plan and execute strategic actions, dynamically working with human players to ensure survival. InZOI features Smart Zoi characters that autonomously adjust behaviors based on life goals and in-game events. In MIR5, large language model (LLM)-driven raid bosses adapt tactics based on player behavior, creating more dynamic, challenging encounters.

AI Foundation Models for RTX AI PCs

Nvidia’s RTX Blackwell

Showcasing how RTX enthusiasts and developers can use NVIDIA NIM microservices to build AI agents and assistants, NVIDIA will release a pipeline of NIM microservices and AI Blueprints for RTX AI PCs from top model developers such as Black Forest Labs, Meta, Mistral and Stability AI.

Use cases span LLMs, vision language models, image generation, speech, embedding models for retrieval-augmented generation, PDF extraction and computer vision. The NIM microservices include all the necessary components for running AI on PCs and are optimized for deployment across all NVIDIA GPUs.

To demonstrate how enthusiasts and developers can use NIM to build AI agents and assistants, NVIDIA today previewed Project R2X, a vision-enabled PC avatar that can put information at a user’s fingengertips, assist with desktop apps and video conference calls, read and summarize documents, and more.

Jensen Huang, CEO of Nvidia.
Jensen Huang, CEO of Nvidia.

The GeForce RTX 50 Series GPUs supercharge creative work flows. RTX 50 Series GPUs are the first consumer GPUs to support FP4 precision, boosting AI image generation performance for models such as FLUX by 2x and enabling generative AI models to run locally in a smaller memory footprint, compared with previous-generation hardware.

The NVIDIA Broadcast app gains two AI-powered beta features for livestreamers: Studio Voice, which upgrades microphone audio, and Virtual Key light, which relights faces for polished streams. Streamlabs is introducing the Intelligent Streaming Assistant, powered by NVIDIA ACE and Inworld AI, which acts as a
cohost, producer and technical assistant to enhance livestreams.

The NvidiaFounders Editions of the GeForce RTX 5090, RTX 5080 and RTX 5070 GPUs will be available directly from nvidia.com and select retailers worldwide.

Stock-clocked and factory-overclocked models will be available from top add-in card providers such as ASUS, Colorful, Gainward, GALAX, GIGABYTE, INNO3D, KFA2, MSI, Palit, PNY and ZOTAC, and in desktops from system builders including Falcon Northwest, Inniarc, MAINGEAR, Mifcom, ORIGIN PC, PC Specialist and Scan Computers.

Laptops with GeForce RTX 5090, RTX 5080 and RTX 5070 Ti Laptop GPUs will be available starting in March, and RTX 5070 Laptop GPUs will be available starting in April from the world’s top manufacturers, including Acer, ASUS, Dell, GIGABYTE, HP, Lenovo, MECHREVO, MSI and Razer.

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With the global demand for data centers continuing to surge ahead, fueled by the proliferation of artificial intelligence (AI), cloud computing, and digital services, it is unsurprising that we are seeing aggressive investment strategies, beyond those of the existing hyperscalers. One of the dynamic players in this market is Blue Owl Capital, a leading asset management firm that has made significant strides in the data center sector. Back in October 2024 we reported on its acquisition of IPI Partners, a digital infrastructure fund manager, for approximately $1 billion. This acquisition added over $11 billion to the assets Blue Owl manages and focused specifically on digital infrastructure initiatives. This acquisition was completed as of January 5, 2025 and IPI’s Managing Partner, Matt A’Hearn has been appointed Head of Blue Owl’s digital infrastructure strategy. A Key Player In Digital Infrastructure and Data Centers With multi-billion-dollar joint ventures and financing initiatives, Blue Owl is positioning itself as a key player in the digital infrastructure space. The company investments in data centers, the implications of its strategic moves, and the broader impact on the AI and digital economy highlights the importance of investment in the data center to the economy overall. With the rapid growth of the data center industry, it is unsurprising that aggressive investment fund management is seeing it as an opportunity. Analysts continue to emphasize that the global data center market is expected to grow at a compound annual growth rate (CAGR) of 10.2% from 2023 to 2030, reaching $517.17 billion by the end of the decade. In this rapidly evolving landscape, Blue Owl Capital has emerged as a significant contributor. The firm’s investments in data centers are not just about capitalizing on current trends but also about shaping the future of digital infrastructure. Spreading the Wealth In August 2024, Blue Owl

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Global Data Center Operator Telehouse Launches Liquid Cooling Lab in the UK to Meet Ongoing AI and HPC Demand

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Flexential Partners with Lonestar to Support First Lunar Data Center

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Why DeepSeek Is Great for AI and HPC and Maybe No Big Deal for Data Centers

In the rapid and ever-evolving landscape of artificial intelligence (AI) and high-performance computing (HPC), the emergence of DeepSeek’s R1 model has sent ripples across industries. DeepSeek has been the data center industry’s topic of the week, for sure. The Chinese AI app surged to the top of US app store leaderboards last weekend, sparking a global selloff in technology shares Monday morning.  But while some analysts predict a transformative impact within the industry, a closer examination suggests that, for data centers at large, the furor over DeepSeek might ultimately be much ado about nothing. DeepSeek’s Breakthrough in AI and HPC DeepSeek, a Chinese AI startup, this month unveiled its R1 model, claiming performance on par with, or even surpassing, leading models like OpenAI’s ChatGPT-4 and Anthropic’s Claude-3.5-Sonnet. Remarkably, DeepSeek developed this model at a fraction of the cost typically associated with such advancements, utilizing a cluster of 256 server nodes equipped with 2,048 GPUs. This efficiency has been attributed to innovative techniques and optimized resource utilization. AI researchers have been abuzz about the performance of the DeepSeek chatbot that produces results similar to ChatGPT, but is based on open-source models and reportedly trained on older GPU chips. Some researchers are skeptical of claims about DeepSeek’s development costs and means, but its performance appears to challenge common assumptions about the computing cost of developing AI applications. This efficiency has been attributed to innovative techniques and optimized resource utilization.  Market Reactions and Data Center Implications The announcement of DeepSeek’s R1 model led to significant market reactions, with notable declines in tech stocks, including a substantial drop in Nvidia’s valuation. This downturn was driven by concerns that more efficient AI models could reduce the demand for high-end hardware and, by extension, the expansive data centers that house them. For now, investors are re-assessing the

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Microsoft will invest $80B in AI data centers in fiscal 2025

And Microsoft isn’t the only one that is ramping up its investments into AI-enabled data centers. Rival cloud service providers are all investing in either upgrading or opening new data centers to capture a larger chunk of business from developers and users of large language models (LLMs).  In a report published in October 2024, Bloomberg Intelligence estimated that demand for generative AI would push Microsoft, AWS, Google, Oracle, Meta, and Apple would between them devote $200 billion to capex in 2025, up from $110 billion in 2023. Microsoft is one of the biggest spenders, followed closely by Google and AWS, Bloomberg Intelligence said. Its estimate of Microsoft’s capital spending on AI, at $62.4 billion for calendar 2025, is lower than Smith’s claim that the company will invest $80 billion in the fiscal year to June 30, 2025. Both figures, though, are way higher than Microsoft’s 2020 capital expenditure of “just” $17.6 billion. The majority of the increased spending is tied to cloud services and the expansion of AI infrastructure needed to provide compute capacity for OpenAI workloads. Separately, last October Amazon CEO Andy Jassy said his company planned total capex spend of $75 billion in 2024 and even more in 2025, with much of it going to AWS, its cloud computing division.

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John Deere unveils more autonomous farm machines to address skill labor shortage

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Self-driving tractors might be the path to self-driving cars. John Deere has revealed a new line of autonomous machines and tech across agriculture, construction and commercial landscaping. The Moline, Illinois-based John Deere has been in business for 187 years, yet it’s been a regular as a non-tech company showing off technology at the big tech trade show in Las Vegas and is back at CES 2025 with more autonomous tractors and other vehicles. This is not something we usually cover, but John Deere has a lot of data that is interesting in the big picture of tech. The message from the company is that there aren’t enough skilled farm laborers to do the work that its customers need. It’s been a challenge for most of the last two decades, said Jahmy Hindman, CTO at John Deere, in a briefing. Much of the tech will come this fall and after that. He noted that the average farmer in the U.S. is over 58 and works 12 to 18 hours a day to grow food for us. And he said the American Farm Bureau Federation estimates there are roughly 2.4 million farm jobs that need to be filled annually; and the agricultural work force continues to shrink. (This is my hint to the anti-immigration crowd). John Deere’s autonomous 9RX Tractor. Farmers can oversee it using an app. While each of these industries experiences their own set of challenges, a commonality across all is skilled labor availability. In construction, about 80% percent of contractors struggle to find skilled labor. And in commercial landscaping, 86% of landscaping business owners can’t find labor to fill open positions, he said. “They have to figure out how to do

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2025 playbook for enterprise AI success, from agents to evals

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More 2025 is poised to be a pivotal year for enterprise AI. The past year has seen rapid innovation, and this year will see the same. This has made it more critical than ever to revisit your AI strategy to stay competitive and create value for your customers. From scaling AI agents to optimizing costs, here are the five critical areas enterprises should prioritize for their AI strategy this year. 1. Agents: the next generation of automation AI agents are no longer theoretical. In 2025, they’re indispensable tools for enterprises looking to streamline operations and enhance customer interactions. Unlike traditional software, agents powered by large language models (LLMs) can make nuanced decisions, navigate complex multi-step tasks, and integrate seamlessly with tools and APIs. At the start of 2024, agents were not ready for prime time, making frustrating mistakes like hallucinating URLs. They started getting better as frontier large language models themselves improved. “Let me put it this way,” said Sam Witteveen, cofounder of Red Dragon, a company that develops agents for companies, and that recently reviewed the 48 agents it built last year. “Interestingly, the ones that we built at the start of the year, a lot of those worked way better at the end of the year just because the models got better.” Witteveen shared this in the video podcast we filmed to discuss these five big trends in detail. Models are getting better and hallucinating less, and they’re also being trained to do agentic tasks. Another feature that the model providers are researching is a way to use the LLM as a judge, and as models get cheaper (something we’ll cover below), companies can use three or more models to

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OpenAI’s red teaming innovations define new essentials for security leaders in the AI era

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More OpenAI has taken a more aggressive approach to red teaming than its AI competitors, demonstrating its security teams’ advanced capabilities in two areas: multi-step reinforcement and external red teaming. OpenAI recently released two papers that set a new competitive standard for improving the quality, reliability and safety of AI models in these two techniques and more. The first paper, “OpenAI’s Approach to External Red Teaming for AI Models and Systems,” reports that specialized teams outside the company have proven effective in uncovering vulnerabilities that might otherwise have made it into a released model because in-house testing techniques may have missed them. In the second paper, “Diverse and Effective Red Teaming with Auto-Generated Rewards and Multi-Step Reinforcement Learning,” OpenAI introduces an automated framework that relies on iterative reinforcement learning to generate a broad spectrum of novel, wide-ranging attacks. Going all-in on red teaming pays practical, competitive dividends It’s encouraging to see competitive intensity in red teaming growing among AI companies. When Anthropic released its AI red team guidelines in June of last year, it joined AI providers including Google, Microsoft, Nvidia, OpenAI, and even the U.S.’s National Institute of Standards and Technology (NIST), which all had released red teaming frameworks. Investing heavily in red teaming yields tangible benefits for security leaders in any organization. OpenAI’s paper on external red teaming provides a detailed analysis of how the company strives to create specialized external teams that include cybersecurity and subject matter experts. The goal is to see if knowledgeable external teams can defeat models’ security perimeters and find gaps in their security, biases and controls that prompt-based testing couldn’t find. What makes OpenAI’s recent papers noteworthy is how well they define using human-in-the-middle

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