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Gemini 2.5 Pro is now available without limits and for cheaper than Claude, GPT-4o

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Google’s Gemini 2.5 Pro, which the company calls its most intelligent model ever, quietly took the developer world by storm.  After seeing strong developer interest, Google announced it would increase rate limits for Gemini 2.5 Pro […]

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Google’s Gemini 2.5 Pro, which the company calls its most intelligent model ever, quietly took the developer world by storm

After seeing strong developer interest, Google announced it would increase rate limits for Gemini 2.5 Pro and offer the model at a lower price than many of its competitors. The company did not release pricing at launch

“We’ve seen incredible developer enthusiasm and early adoption of Gemini 2.5 Pro, and we’ve been listening to your feedback,” Google said in a blog post today. “To make this powerful model available to more developers, we’re moving Gemini 2.5 Pro into public preview in the Gemini API in Google AI Studio today, with Vertex AI rolling out shortly.”

Gemini 2.5 Pro is the first experimental Google model to feature higher rate limits and billing.

Google said developers using Gemini 2.5 Pro on public preview, priced at $1.24 per one million tokens, will see increased rate limits. The experimental version of the model will remain free but have lower rate limits.

Heading off competitors 

Gemini 2.5 Pro’s pricing is competitive and significantly lower than competitors like Anthropic and OpenAI

As previously mentioned, Gemini 2.5 Pro is $1.25 per million input tokens and $10 per million output tokens. Social media users expressed surprise that Google could pull off pricing such a powerful model for so low a price, noting that it’s “about to get wild.”

Anthropic offers Claude 3.7 Sonnet, a comparable model to Gemini 2.5 Pro, at $3 per million input tokens and $15 for output tokens. On its site, Anthropic says that Claude 3.7 Sonnet users can save up to 90% of the cost if they use prompt caching. 

OpenAI’s o1 reasoning model costs $15 per million input rockets and $60 per million output tokens. However, cached inputs cost $7.50. Its other reasoning model, o3-mini, is cheaper at $1.10 per million input tokens and $4.40 per million output tokens, but o3-mini is a smaller reasoning model. For non-reasoning models, OpenAI priced GPT-4o at $2.50 for inputs and $10 for outputs.

Gemini 2.5 Pro demand

Google released Gemini 2.5 Pro somewhat quietly, adding the experimental version of the model to the Gemini Advanced. Since its launch a few weeks ago, several developers and users have found it compelling. 

VentureBeat’s Ben Dickson played with Gemini 2.5 Pro and declared it may be the “most useful reasoning model yet.”  

Effectively pricing reasoning models is the next big battleground for AI model developers. DeepSeek’s low cost for DeepSeek R1 caused a ruckus among enterprises. DeepSeek continues to put out models at a lower price than most of the more prominent model developers, putting even more pressure on Google, OpenAI and Anthropic to offer robust and extremely capable models at affordable prices. 

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Broadcom favors stock buyback over investing in innovation

“They spend a premium on acquiring, but they then [implement] ruthless cost cutting and raising prices to pay that debt down quickly,” Bickley said. That’s been apparent since the company’s acquisition of virtualization software vendor VMware, where licensing prices have leapt upwards — although many customers have little choice but

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HPE Aruba grows network mgmt. deployment options

Specifically, HPE Aruba Networking Central On-Premises for Government’s new deployment option includes FIPS 140-2 certified server hardware to meet related government security requirements, according to the company. “Organizations are increasingly prioritizing data sovereignty, requiring regional and local presence for mission-critical IT solutions. With these innovations, HPE now uniquely addresses the most pressing

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Riverbed bolsters AIOps platform with predictive and agentic AI

Shamus McGillicuddy, research director for the network management practice at Enterprise Management Associates (EMA), explains Riverbed’s Data Store approach as an enabling technology to Riverbed’s overall observability platform that references multiple siloed databases and uses AI to intelligently gather only the data that is relevant to a given operation. “For

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Former Grampian Police detective Alan Smith on life in industrial investigations

For 30 years Alan Smith, now head of investigations at COMET, served in the police before turning his attention to industrial investigations. Smith sat down with Energy Voice Aberdeen features lead, Ryan Duff, to discuss his career in the police, his shift to the private sector and how his approach to investigations had to change when he left law enforcement. “I knew instinctively that when my police career came to an end that I was going to move into the world of industry investigations,” said Smith. The self-proclaimed “career investigator” joined what was then called Grampian Police where he became a detective. Investigating incidents in the North Sea fell under his remit while in the police, something that set him up for a life in industrial investigations. One incident that Smith investigated while with the police was the capsize of the Bourbon Dolphin off the coast of Shetland in 2007. The vessel was on the Chevron field when it run into trouble that resulted in the deaths of eight people, including captain Oddne Arve Remoy and his 14-year-old son David Remoy. The fact that a 14-year-old was onboard the vessel shocked local police at the time, however, it was a Norwegian custom for the captain to bring their son onto their vessel. This lesson has stayed with Smith as he investigates incidents in other parts of the world that have different cultures to that of the UK. Moving from law enforcement to investigating industrial accidents required a change in mindset for Smith, he explained. “A criminal investigation is absolutely all about blame, it’s all about guilt, it’s all about getting the person responsible and bringing them to justice,” Smith explained. “Whereas in industry, it’s the polar opposite… you want to understand what and why the incident happened but you’re not

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Community and connections are a necessity

Having some time to ourselves can feel like a gift; cherishing those moments for headspace. This time can prove to be energising yet calming, and can help us feel grounded and able to catch our breath in a fast-paced life. Yet, as human beings, social interaction is important for our general wellbeing, even when we may favour solitude. This need became even more apparent during the Covid pandemic, where there was no choice about whether we could spend time with people or not; we had to isolate for long periods of time. © Supplied by Usana MindsetDr Gillian Fowler. The knock-on impact on our psychological wellbeing was huge, and is still felt to this day by many, both in the workplace and at home. ‘The Big Mental Health Report 2024’ has highlighted that one in four people in England will experience mental health issues at some point each year, with these statistics also being echoed in the Scottish Government’s findings. The report also revealed the number of those experiencing loneliness has increased, with nearly 8% of UK adults saying they felt lonely ‘always or often’, with people aged over 65 also sharing these sentiments, as well as experiencing significant anxiety or low moods, with 10% of this population stating this was frequent or all the time. It is also stated that the life expectancy of people with severe mental health illness is about 15-20 years shorter than those without. The shift to open dialogue, mental health policies and campaigns, and more routes to support has helped lessen the stigma of having a mental health illness, but what can we do ourselves to proactively safeguard our health and wellbeing now and going forward? This year’s Mental Health Awareness Week, which runs from 12 to 18 May, has a theme focusing on

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Simple sustainable energy development which is British

A team of scientists at the UK’s number one ranked university have developed a way of making liquid fuels using the power of the sun to pull carbon dioxide from the air and make synthesis gas. This is basically a mixture of hydrogen and carbon monoxide (CO) in various ratios, and the process is the latest development in so-called direct air capture (DAC). The reactor has been developed by Cambridge University researchers who claim the output of their solar panel-powered reactor could be used as a feedstock to make fuels and the many chemicals and pharmaceutical products we rely on. The researchers say their system is compact and simple enough to be deployed in off-grid locations. Unlike most carbon capture technologies, the DAC reactor developed by the Cambridge team does not require fossil-fuel-based power, or the transport and storage of CO2. It literally can convert atmospheric CO2 into hydrocarbon gas using sunlight and is inspired by one of nature’s greatest processes – photosynthesis. In the UK, carbon capture and storage (CCS) has long been touted as a way of securely dumping below ground the CO2 produced in industrial processes as a partial mitigation of Earth’s accelerating climate crisis. But CCS per se is energy-intensive and there are concerns about the long-term safety of storing pressurised CO2 deep underground long-term. Though there is the CCUS (utilisation) option to consider too. According to the International Energy Agency, around 45 commercial facilities are already in operation applying CCUS to industrial processes, fuel transformation and power generation. CCUS deployment has trailed behind expectations in the past, but momentum has grown substantially in recent years, with over 700 projects in various stages of development across the CCUS value chain. © Supplied by Reisner Lab, CambridProfessor Erwin Reisner, Cambridge University. “Aside from the expense and the

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Sitting on the fence on zonal pricing

While the letter from the big hitters of renewable energy to Messrs Starmer and Swinney did not quite threaten an investment strike if they do not get their own way on zonal pricing, its language came pretty close to it. That highlights the extent to which the offshore wind revolution is less a smooth-running transition than a procession of carts before horses which nobody seems to be in control of. Money is being poured into infrastructure, which, if the zonal pricing missive means what it says, may be redundant. Without projects, there will be no need for pylons or interconnectors. That is the extreme end of potential “consequences” but the fact that such a scenario exists confirms how back-to-front the whole ScotWind business has been. The words “potentially halt” are not some flight of fancy on my part. They are in the letter sent to the Prime Minister and First Minister by such luminaries as Scottish Power, SSE and EDF, not to mention trade bodies Scottish Renewables and Renewable UK, with a couple of unions thrown in. “At a crucial time for deployment and investment”, the letter says, “market stability and a clear line of sight is essential. Zonal pricing would send a contradicting signal to strategic energy planning already underway … It would introduce widespread risk and uncertainty, driving up the cost of capital and wiping out any theoretical system benefits and savings for consumers”. Then the killer line: “This would hinder, or even potentially halt, investment by further compounding the barriers projects continue to face, particularly in Scotland” by “making these projects unviable”. And who is going to invest in projects that are “unviable”? It sounds like the energy giants are making both governments an offer that they are unlikely to refuse – do what we say or

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GB Energy and the China slavery question

It was totally predictable. On March 26, Labour got away with it, voting to block a House of Lords attempt to prevent the Starmer Administration buying solar panels where there is “credible evidence” of modern slavery in the supply process, especially China. And the prime architect of the vote success? One presumes it was energy secretary Ed Miliband by his working behind the scenes to ensure that a three-line whip on voting Labour MPs was in place. Miliband wants the import floodgates opened wide to hundreds of megawatts worth of Chinese-made solar panels. There is to be a massive programme of equipping schools, hospitals and other public buildings the length and breadth of the British Isles and China is the world’s largest manufacturer. It is well known that the Chinese utilise slave labour in PV materials extraction, refining and panel manufacturing. However, to endorse this by chucking out a critical Lords Amendment to the Great British Energy Bill is surely one of the most low-down manoeuvres to have been perpetrated in the House of Commons in decades. It amounts to a virtual endorsement of modern slavery by Britain, though of course Labour purred during the Tuesday afternoon debate on the Lords Amendments to the Great British Energy Bill, notably No.2. Seeking to justify Labour’s position, energy security and net zero secretary Michael Shanks said Lords Amendment 2 would “prevent the Secretary of State from providing financial assistance to Great British Energy if credible evidence of modern slavery was found in its supply chains”. In any case, he claimed that the China slavery issue was adequately taken care of under existing legislation, namely the Procurement Act 2023 (implemented on February 24 this year) and Modern Slavery Act 2015. Shanks further claimed: “Great British Energy has a range of tools to tackle

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Corio parent company fails to fund buyer

Corio Generation’s parent company, Macquarie, is struggling to find a buyer amid global market turbulence, sources have said. The investment firm has called off the sale of its business that has a stake in the West of Orkney Windfarm due to a lack of interest from buyers, prompting a “restructure of the organisation”. This was initially reported by Reuters, which spoke to two people familiar with the situation who claimed the decision came as a result of Donald Trump’s anti-wind views. As part of a raft of executive orders made following his inauguration, Trump suspended leasing for new offshore wind developments. “We’re not going to do the wind thing. Big, ugly windmills. They ruin your neighbourhood,” Trump commented upon entering office for the second time. Corio is partnered in the West of Orkney Windfarm with TotalEnergies and Renewable Infrastructure Development Group (RIDG). The 2GW project received local council approval last month for its plans to install up to 125 turbines on fixed foundations around 18.5 miles off the west coast of Orkney and around 15.5 miles from the north Sutherland coast. The firm saw its CEO, Jonathan Cole, stepped away from the company in January as he looked to “take a long break and spend time with family and friends and then decide on what to do next.” The business has previously shared ambitions to invest $50 billion in offshore wind in the coming years. Corio has previously been reported as having a 25 gigawatt (GW) pipeline of offshore wind projects spanning Europe, Asia-Pacific, and the Americas. A Corio Spokesperson said: “Given challenging market conditions in the offshore wind sector, Corio Generation is refocusing its global operations to prioritise the development of a smaller portfolio of projects which have the clearest route through to construction.” The spokesperson added: “This will

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China’s rare earth export controls threaten enterprise IT hardware supply chains

“AI-first infrastructure rollouts — particularly those involving GPUs, edge accelerators, and high-efficiency cooling — are directly in the crosshairs,” Gogia noted. “So are quantum computing R&D efforts and high-reliability storage systems where thermal and magnetic materials matter.” China, responsible for 70% of global rare earth mining output and 87% of refined supply, poses a serious threat to enterprise IT hardware supply chains with these restrictions — especially for companies with AI-optimized server lines. AI chip production under threat The impact on semiconductor manufacturing comes at a critical time when enterprise demand for AI chips is soaring. Companies including Nvidia, AMD, Intel, and TSMC rely on rare earth elements during the manufacturing of advanced chips. “We see the greatest exposure in private data center expansion projects, AI inferencing at the edge, and next-gen device manufacturing, including specialized industrial IoT and robotics,” noted Gogia. Major cloud providers have been aggressively expanding their AI compute capacity, with substantial hardware refreshes planned for late 2025. These plans may now face delays or cost increases as chip manufacturers grapple with supply constraints. Pricing pressures to be felt in 3-6 months The immediate impact is expected to be limited as manufacturers work through existing inventory, but pricing pressure could emerge within 3-6 months, experts feel.

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DARPA backs multiple quantum paths in benchmarking initiative

Nord Quantique plans to use the money to expand its team, says Julien Camirand Lemyre, the company’s president, CTO and co-founder. That’s an opportunity to accelerate the development of the technology, he says. “By extension, what this will mean for enterprise users is that quantum solutions to real-world business problems will be available sooner, due to that acceleration,” he says. “And so enterprise customers need to also accelerate how they are thinking about adoption because the advantages quantum will provide will be tangible.” Lemyre predicts that useful quantum computers will be available for enterprises before the end of the decade. “In fact, there has been tremendous progress across the entire quantum sector in recent years,” he says. “This means industry needs to begin thinking seriously about how they will integrate quantum computing into their operations over the medium term.” “We’re seeing, with the deployment of programs like the QBI in the US and investments of billions of dollars from  public and private investors globally, an increasing maturity of quantum technologies,” said Paul Terry, CEO at Photonic, which is betting on optically-linked silicon spin qubits.  “Our architecture has been designed from day one to build modular, scalable, fault-tolerant quantum systems able to be deployed in data centers,” he said. He’s not the only one to mention fault-tolerance. DARPA stressed fault-tolerance in its announcement, and its selections point to the importance of error correction for the future of quantum computing. The biggest problem with today’s quantum computers is that the number of errors increases faster than the number of qubits, making them impossible to scale up. Quantum companies are working on a variety of approaches to reduce the error rates low enough that quantum computers can get big enough to actually to real work.

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Zayo’s Fiber Bet: Scaling Long-Haul and Metro Networks for AI Data Centers

Zayo Group Holdings Inc. has emerged as one of the most aggressive fiber infrastructure players in North America, particularly in the context of AI-driven growth. With a $4 billion investment in AI-related long-haul fiber expansion, Zayo is positioning itself as a critical enabler of the AI and cloud computing boom. The company is aggressively expanding its long-haul fiber network, adding over 5,000 route miles to accommodate the anticipated 2-6X increase in AI-driven data center capacity by 2030. This initiative comes as AI workloads continue to push the limits of existing network infrastructure, particularly in long-haul connectivity. New Fiber Routes The new routes include critical connections between key AI data center hubs, such as Chicago-Columbus, Las Vegas-Reno, Atlanta-Ashburn, and Columbus-Indianapolis, among others. Additionally, Zayo is overbuilding seven existing routes to further enhance network performance, resiliency, and low-latency connectivity. This new development is a follow-on to 15 new long haul routes representing over 5300 route miles of new and expanded capacity deployed over the last five years. These route locations were selected based on expected data center growth, power availability, existing capacity constraints, and specific regional considerations. The AI Data Center Sector: A Significant Driver of Fiber Infrastructure The exponential growth of AI-driven data center demand means that the U.S. faces a potential bandwidth shortage. Zayo’s investments look to ensure that long-haul fiber capacity keeps pace with this growth, allowing AI data centers to efficiently transmit data between key markets. This is especially important as data center development locations are being driven more by land and power availability rather than proximity to market. Emerging AI data center markets get the high speed fiber they need, especially as they are moving away from expensive power regions (e.g., California, Virginia) to lower-cost locations (e.g., Ohio, Nevada, Midwest). Without the high-speed networking capabilities offered by

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Crusoe Adds 4.5 GW Natural Gas to Fuel AI, Expands Abilene Data Center to 1.2 GW

Crusoe and the Lancium Clean Campus: A New Model for Power-Optimized Compute Crusoe Energy’s 300-megawatt deployment at the Lancium Clean Campus in Abilene is a significant marker of how data center strategies are evolving to integrate more deeply with energy markets. By leveraging demand flexibility, stranded power, and renewable energy, Crusoe is following a path similar to some of the most forward-thinking projects in the data center industry. But it’s also pushing the model further—fusing AI and high-performance computing (HPC) with the next generation of power-responsive infrastructure. Here’s how Crusoe’s strategy compares to some of the industry’s most notable power-driven data center deployments: Google’s Oklahoma Data Center: Proximity to Renewable Growth A close parallel to Crusoe’s energy-centric site selection strategy is Google’s Mayes County data center in Oklahoma. Google sited its facility there to take advantage of abundant wind energy, aligning with the local power grid’s renewable capacity. Similarly, Crusoe is tapping into Texas’s deregulated energy market, optimizing for low-cost renewable power and the ability to flexibly scale compute operations in response to grid conditions. Google has also been an industry leader in time-matching workloads to renewable energy availability, something that Crusoe is enabling in real time through grid-responsive compute orchestration. Sabey Data Centers in Quincy: Low-Cost Power as a Foundation Another instructive comparison is Sabey Data Centers’ Quincy, Washington, campus, which was built around one of the most cost-effective power sources in the U.S.—abundant hydroelectric energy. Sabey’s long-term strategy has been to co-locate power-intensive compute infrastructure near predictable, low-cost energy sources. Crusoe’s project applies a similar logic but adapts it for a variable grid environment. Instead of relying on a fixed low-cost power source like hydro, Crusoe dynamically adjusts to real-time energy availability, a strategy that could become a model for future power-aware, AI-driven workloads. Compass and Aligned: Modular, Energy-Adaptive

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Executive Roundtable: Data Center Site Selection and Market Evolution in a Constrained Environment

For the third installment of our Executive Roundtable for the First Quarter of 2025, we asked our panel of seasoned industry experts about how the dynamics of data center site selection have never been more complex—or more critical to long-term success. In an industry where speed to market is paramount, operators must now navigate an increasingly constrained landscape in the age of AI, ultra cloud and hyperscale expansion, marked by fierce competition for land, tightening power availability, and evolving local regulations.  Traditional core markets such as Northern Virginia, Dallas, and Phoenix remain essential, but supply constraints and permitting challenges are prompting developers to rethink their approach. As hyperscalers and colocation providers push the boundaries of site selection strategy, secondary and edge markets are emerging as viable alternatives, driven by favorable energy economics, infrastructure investment, and shifting customer demand.  At the same time, power procurement is now reshaping the equation. With grid limitations and interconnection delays creating uncertainty in major hubs, operators are exploring new solutions, from direct utility partnerships to on-site generation with renewables, natural gas, and burgeoning modular nuclear concepts. The question now is not just where to build but how to ensure long-term operational resilience. As data center demand accelerates, operators face mounting challenges in securing suitable land, reliable power, and regulatory approvals in both established and emerging markets.  And so we asked our distinguished executive panel for the First Quarter of 2025, with grid capacity constraints, zoning complexities, and heightened competition shaping development decisions, how are companies refining their site selection strategies in Q1 2025 to balance speed to market, scalability, and sustainability? And, which North American regions are showing the greatest potential as the next wave of data center expansion takes shape?

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Podcast: iMasons CEO Santiago Suinaga on the Future of Sustainable AI Data Centers

For this episode of the DCF Show podcast, host Matt Vincent, Editor in Chief of Data Center Frontier, is joined by Santiago Suinaga, CEO of Infrastructure Masons (iMasons), to explore the urgent challenges of scaling data center construction while maintaining sustainability commitments, among other pertinent industry topics. The AI Race and Responsible Construction “Balancing scale and sustainability is key because the AI race is real,” Suinaga emphasizes. “Forecasted capacities have skyrocketed to meet AI demand. Hyperscale end users and data center developers are deploying high volumes to secure capacity in an increasingly constrained global market.” This surge in demand pressures the industry to build faster than ever before. Yet, as Suinaga notes, speed and sustainability must go hand in hand. “The industry must embrace a build fast, build smart mentality. Leveraging digital twin technology, AI-driven design optimization, and circular economy principles is critical.” Sustainability, he argues, should be embedded at every stage of new builds, from integrating low-carbon materials to optimizing energy efficiency from the outset. “We can’t afford to compromise sustainability for speed. Instead, we must integrate renewable energy sources and partner with local governments, utilities, and energy providers to accelerate responsible construction.” A key example of this thinking is peak shaving—using redundant infrastructure and idle capacities to power the grid when data center demand is low. “99.99% of the time, this excess capacity can support local communities, while ensuring the data center retains prioritized energy supply when needed.” Addressing Embodied Carbon and Supply Chain Accountability Decarbonization is a cornerstone of iMasons’ efforts, particularly through the iMasons Climate Accord. Suinaga highlights the importance of tackling embodied carbon—the emissions embedded in data center construction materials and IT hardware. “We need standardized reporting metrics and supplier accountability to drive meaningful change,” he says. “Greater transparency across the supply chain can be

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Microsoft will invest $80B in AI data centers in fiscal 2025

And Microsoft isn’t the only one that is ramping up its investments into AI-enabled data centers. Rival cloud service providers are all investing in either upgrading or opening new data centers to capture a larger chunk of business from developers and users of large language models (LLMs).  In a report published in October 2024, Bloomberg Intelligence estimated that demand for generative AI would push Microsoft, AWS, Google, Oracle, Meta, and Apple would between them devote $200 billion to capex in 2025, up from $110 billion in 2023. Microsoft is one of the biggest spenders, followed closely by Google and AWS, Bloomberg Intelligence said. Its estimate of Microsoft’s capital spending on AI, at $62.4 billion for calendar 2025, is lower than Smith’s claim that the company will invest $80 billion in the fiscal year to June 30, 2025. Both figures, though, are way higher than Microsoft’s 2020 capital expenditure of “just” $17.6 billion. The majority of the increased spending is tied to cloud services and the expansion of AI infrastructure needed to provide compute capacity for OpenAI workloads. Separately, last October Amazon CEO Andy Jassy said his company planned total capex spend of $75 billion in 2024 and even more in 2025, with much of it going to AWS, its cloud computing division.

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John Deere unveils more autonomous farm machines to address skill labor shortage

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Self-driving tractors might be the path to self-driving cars. John Deere has revealed a new line of autonomous machines and tech across agriculture, construction and commercial landscaping. The Moline, Illinois-based John Deere has been in business for 187 years, yet it’s been a regular as a non-tech company showing off technology at the big tech trade show in Las Vegas and is back at CES 2025 with more autonomous tractors and other vehicles. This is not something we usually cover, but John Deere has a lot of data that is interesting in the big picture of tech. The message from the company is that there aren’t enough skilled farm laborers to do the work that its customers need. It’s been a challenge for most of the last two decades, said Jahmy Hindman, CTO at John Deere, in a briefing. Much of the tech will come this fall and after that. He noted that the average farmer in the U.S. is over 58 and works 12 to 18 hours a day to grow food for us. And he said the American Farm Bureau Federation estimates there are roughly 2.4 million farm jobs that need to be filled annually; and the agricultural work force continues to shrink. (This is my hint to the anti-immigration crowd). John Deere’s autonomous 9RX Tractor. Farmers can oversee it using an app. While each of these industries experiences their own set of challenges, a commonality across all is skilled labor availability. In construction, about 80% percent of contractors struggle to find skilled labor. And in commercial landscaping, 86% of landscaping business owners can’t find labor to fill open positions, he said. “They have to figure out how to do

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2025 playbook for enterprise AI success, from agents to evals

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More 2025 is poised to be a pivotal year for enterprise AI. The past year has seen rapid innovation, and this year will see the same. This has made it more critical than ever to revisit your AI strategy to stay competitive and create value for your customers. From scaling AI agents to optimizing costs, here are the five critical areas enterprises should prioritize for their AI strategy this year. 1. Agents: the next generation of automation AI agents are no longer theoretical. In 2025, they’re indispensable tools for enterprises looking to streamline operations and enhance customer interactions. Unlike traditional software, agents powered by large language models (LLMs) can make nuanced decisions, navigate complex multi-step tasks, and integrate seamlessly with tools and APIs. At the start of 2024, agents were not ready for prime time, making frustrating mistakes like hallucinating URLs. They started getting better as frontier large language models themselves improved. “Let me put it this way,” said Sam Witteveen, cofounder of Red Dragon, a company that develops agents for companies, and that recently reviewed the 48 agents it built last year. “Interestingly, the ones that we built at the start of the year, a lot of those worked way better at the end of the year just because the models got better.” Witteveen shared this in the video podcast we filmed to discuss these five big trends in detail. Models are getting better and hallucinating less, and they’re also being trained to do agentic tasks. Another feature that the model providers are researching is a way to use the LLM as a judge, and as models get cheaper (something we’ll cover below), companies can use three or more models to

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OpenAI’s red teaming innovations define new essentials for security leaders in the AI era

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More OpenAI has taken a more aggressive approach to red teaming than its AI competitors, demonstrating its security teams’ advanced capabilities in two areas: multi-step reinforcement and external red teaming. OpenAI recently released two papers that set a new competitive standard for improving the quality, reliability and safety of AI models in these two techniques and more. The first paper, “OpenAI’s Approach to External Red Teaming for AI Models and Systems,” reports that specialized teams outside the company have proven effective in uncovering vulnerabilities that might otherwise have made it into a released model because in-house testing techniques may have missed them. In the second paper, “Diverse and Effective Red Teaming with Auto-Generated Rewards and Multi-Step Reinforcement Learning,” OpenAI introduces an automated framework that relies on iterative reinforcement learning to generate a broad spectrum of novel, wide-ranging attacks. Going all-in on red teaming pays practical, competitive dividends It’s encouraging to see competitive intensity in red teaming growing among AI companies. When Anthropic released its AI red team guidelines in June of last year, it joined AI providers including Google, Microsoft, Nvidia, OpenAI, and even the U.S.’s National Institute of Standards and Technology (NIST), which all had released red teaming frameworks. Investing heavily in red teaming yields tangible benefits for security leaders in any organization. OpenAI’s paper on external red teaming provides a detailed analysis of how the company strives to create specialized external teams that include cybersecurity and subject matter experts. The goal is to see if knowledgeable external teams can defeat models’ security perimeters and find gaps in their security, biases and controls that prompt-based testing couldn’t find. What makes OpenAI’s recent papers noteworthy is how well they define using human-in-the-middle

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