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ICF sees 25% load growth by 2030, up to 40% price increase

Dive Brief: U.S. electricity demand could grow 25% from 2023 to 2030 and 78% by 2050, driven in the near term by artificial intelligence data centers, new manufacturing capacity and widespread electrification in the oil and gas sector, ICF said Tuesday. The new forecast is significantly higher than the international consulting firm’s September projection of […]

Dive Brief:

  • U.S. electricity demand could grow 25% from 2023 to 2030 and 78% by 2050, driven in the near term by artificial intelligence data centers, new manufacturing capacity and widespread electrification in the oil and gas sector, ICF said Tuesday.
  • The new forecast is significantly higher than the international consulting firm’s September projection of 9% load growth by 2028 and 18% by 2033 as new data center and industrial loads materialize faster than anticipated, the consulting firm said.
  • Residential electricity rates could rise 15% to 40% over the next five years and double by 2050, according to an ICF analysis of select U.S. utilities. Demand-side management efforts such as demand response programs, energy efficiency investments and behind-the-meter generation and storage deployments can relieve some of the expected pressure on the grid, ICF said.

Dive Insight:

ICF sees peak U.S. electricity demand increasing 14% by 2030 and 54% by 2050, marking a dramatic increase from last year’s forecast. ICF’s September projection called for a 5% increase in peak demand by 2028.

The latest load growth forecast shows that the United States’ data center and manufacturing booms are already exerting pressure on the grid. Their impact comes as longer-term tailwinds like building and transportation electrification continue apace, ICF said. 

While demand-side management can soak up at least 10% of U.S. electricity demand by 2030, the grid needs about 80 GW of annual capacity additions over the next 20 years — roughly double the current 40 GW annual pace, ICF said.

ICF now anticipates an average annual load increase of 3.2% through 2030 and 2.2% through 2050. That’s more bullish than an outlook published last month by the National Association of Electrical Manufacturers, which said electricity demand would increase 2% annually and 50% by 2050.

But ICF’s latest forecast is marginally less aggressive than Grid Strategies’ December forecast for nearly 16% load growth through 2029. That projection relies on annual utility planning reports submitted to the Federal Energy Regulatory Commission as well as data from grid operators and utilities, which have a history of overly ambitious demand projections.

Electricity demand is set to grow far faster in some regions of the United States, particularly those favored by data center operators and heavy industries, ICF said. 

Service territories covering parts of Virginia, Georgia and West Texas could all see 6% growth in overall and peak load through 2035, ICF said. Virginia has the country’s biggest data center cluster. Georgia is an epicenter of U.S. reindustrialization, and the Texas oil and gas industry is rapidly electrifying upstream operations after decades of relying on diesel- and gas-powered equipment.

Other regions expected to see significant load growth include northern Nevada, which has emerged as a mining and battery manufacturing hub; parts of the Midwest, which has also benefited from industrial reshoring; and parts of New England, where state incentives encourage property owners to swap out oil- and gas-burning space heating systems for more efficient electric heat pumps.

The expected load growth means that “in a hypothetical scenario in which no generation is added to the mix and current peak demand growth forecasts hold,” U.S. generation capacity would be unable to meet demand by 2028, ICF said.

Though that outcome is unlikely, a more realistic scenario finds three major grid regions — the Electric Reliability Council of Texas, Midcontinent Independent System Operator and PJM Interconnection — facing capacity shortfalls in 2028, ICF said. By 2040, the Southwest Power Pool and ISO New England could join them.

Despite the promise of demand-side management, new generation assets — mainly natural gas, onshore wind, solar and energy storage — will account for most of the capacity additions needed to meet expected future demand, ICF said. Nuclear’s contribution remains uncertain amid unresolved questions around cost and technological readiness, while geothermal and offshore wind will provide a small but measurable boost. 

ICF’s latest forecast sees far more natural gas on the grid than previous analyses analyses, but still expects its share of the generation mix to fall from a high of about 45% in 2020 to 19% by 2050, but still expects its share of the generation mix to fall from a high of about 45% in 2020 to 19% by 2050. Storage, solar and wind are expected to continue growing and could account for about three-quarters of generation by then.Storage, solar and wind are expected to continue growing and could account for about three-quarters of generation by then.
 

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Subsea7 Secures Work Offshore Norway from ConocoPhillips

Offshore contractor Subsea7 has secured a large contract from ConocoPhillips Skandinavia AS for a front-end engineering design (FEED) study for the Previously Produced Fields (PPF) development project offshore Norway. Subsea7 said in a media release that the project, worth between $300 million and $500 million, has been granted under a

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Johnson Matthey confirms £1.8bn sale of sustainable aviation fuels business

Johnson Matthey, the London-listed industrial group, has confirmed plans to sell a unit involved in the production of sustainable aviation fuel (SAF) as its board fends off pressure from an American activist investor. The London-based company, founded in 1817, has been exploring the sale of all or part of its businesses over the past couple of years to compensate for its underperformance. In its annual results the group confirmed it had agreed sale of Catalyst Technologies to Honeywell International at an “attractive” value of £1.8 billion on a cash and debt-free basis, with net proceeds expected to come in at £1.4bn. The deal includes its involvement in a sustainable aviation fuel project in Teesside. The Willis Sustainable Fuels’ (WSF) sustainable aviation fuel project was listed amongst nine “new large scale projects in our sustainable technologies portfolio” in its catalysts business. In March, WSF announced a partnership with Johnson Matthey to use its FT CANS feedstock technology, developed in partnership with BP,  as well as its testing facilities located in Teesside as part of the project which is expected to be operational by 2028. WSF, part of aviation giant Willis Lease Finance Corporation, had its plans for its Carbonshift  SAF refinery on the Teesworks site approved by Redcar and Cleveland Borough Council. Recently, the project was awarded a £4.7m grant from the UK Department for Transport Advanced Fuels Fund competition. Johnson Matthew technology is also being deployed in Kellas Midstream’s H2NorthEast hydrogen scheme and BP’s H2Teesside plans. Johnson Matthey said profits in the year to end of March were hit by a £329m impairment and restructuring charges with the biggest hit taken in its hydrogen business. The firm’s Stockton base is where the firm’s scientists and engineers created and continue to develop its low carbon hydrogen technology. The firm said development of green

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OMV CEO Stern Withdraws from Potential Reappointment

OMV AG Chairman and Chief Executive Officer Alfred Stern has decided to see his current term until August 31, 2026, out and not make himself available for reappointment. Stern has been the CEO of OMV Group since September 1, 2021, and also serves as Chairman of the Supervisory Boards of OMV Petrom and Borealis, and a member of the Board of Directors at Air Products and Chemicals, OMV said in a press release. “As CEO, Alfred Stern initiated the most extensive transformation in OMV’s corporate history. During his current term, he has pursued this path with consistency and remarkable success, achieving a series of historic milestones. I deeply regret his personal decision”, Lutz Feldmann, Chairman of the Supervisory Board of OMV, said. “With Alfred Stern, we are losing a CEO who has positioned the OMV Group for the future with a clear, forward-looking vision”. “Together with my Executive Board colleagues and our employees, we are pursuing the shared goal of reinventing essentials for sustainable living – always with a focus on our customers and their security of supply. Our transformation is on track, and we have reached significant milestones that enable long-term economic success and sustainable growth. I thank the Supervisory Board for their trust and the opportunity to lead OMV into a new era”, Stern said. OMV said that under Stern’s leadership, it has taken decisive steps to become an integrated company for sustainable chemicals, fuels, and energy, with a focus on innovative solutions in the circular economy. Amid a fluctuating geopolitical landscape, Stern effectively advanced the company’s strategic transformation and set the stage for future developments, OMV said. Stern played an important role in executing the significant deal with Borouge Group International, in equal partnership with ADNOC. The formation of a global polyolefin company, with an estimated enterprise value

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KNOT Offshore Partners’ Profit Down Sequentially

KNOT Offshore Partners LP has reported a net income of $7.6 million for the first quarter of 2025, slipping from the $23.3 million for Q4 2024. The company said in its quarterly report that revenues stood at $84 million, down from $91.3 million for the previous quarter, and earnings before interest, taxes, depreciation, and amortization (EBITDA) landed at $52.2 million, versus $63.1 million for Q4 2024. Commenting on the Q1 results, Derek Lowe, Chief Executive Officer and Chief Financial Officer, noted that fleet utilization was above 99 percent during the quarter. “As of the date of this release and including contractual updates since March 31, 2025, we have now secured approximately 96 percent of charter coverage for the final three quarters of 2025, and approximately 75 percent for 2026”, Lowe said. He noted that the outlook for the Brazilian offshore oil market is improving with robust demand and increasing charter rates. “Driven by Petrobras’ continued high production levels and FPSO start-ups in the pre-salt fields that rely upon shuttle tankers, we believe the world’s biggest shuttle tanker market is tightening materially”, Lowe said. “Our secondary geography, in the North Sea, has taken longer to rebalance, but we welcome the news of the new FPSO production starts for both the UK North Sea-based Penguins and Barents Sea-based Johan Castberg”. KNOT Offshore believes that offshore oil production growth in shuttle tanker-serviced fields in Brazil and the North Sea will outpace shuttle tanker supply growth in the coming years, driven by the expansion of Brazilian deepwater production capacity as more shuttle tankers reach retirement age. The company has deployed 14 of its shuttle tankers in the Brazilian market. KNOT Offshore also expressed optimism about the shuttle tanker market’s medium and long-term prospects due to clear supply and demand dynamics, along with dedicated investments

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ICF sees 25% load growth by 2030, up to 40% price increase

Dive Brief: U.S. electricity demand could grow 25% from 2023 to 2030 and 78% by 2050, driven in the near term by artificial intelligence data centers, new manufacturing capacity and widespread electrification in the oil and gas sector, ICF said Tuesday. The new forecast is significantly higher than the international consulting firm’s September projection of 9% load growth by 2028 and 18% by 2033 as new data center and industrial loads materialize faster than anticipated, the consulting firm said. Residential electricity rates could rise 15% to 40% over the next five years and double by 2050, according to an ICF analysis of select U.S. utilities. Demand-side management efforts such as demand response programs, energy efficiency investments and behind-the-meter generation and storage deployments can relieve some of the expected pressure on the grid, ICF said. Dive Insight: ICF sees peak U.S. electricity demand increasing 14% by 2030 and 54% by 2050, marking a dramatic increase from last year’s forecast. ICF’s September projection called for a 5% increase in peak demand by 2028. The latest load growth forecast shows that the United States’ data center and manufacturing booms are already exerting pressure on the grid. Their impact comes as longer-term tailwinds like building and transportation electrification continue apace, ICF said.  While demand-side management can soak up at least 10% of U.S. electricity demand by 2030, the grid needs about 80 GW of annual capacity additions over the next 20 years — roughly double the current 40 GW annual pace, ICF said. ICF now anticipates an average annual load increase of 3.2% through 2030 and 2.2% through 2050. That’s more bullish than an outlook published last month by the National Association of Electrical Manufacturers, which said electricity demand would increase 2% annually and 50% by 2050. But ICF’s latest forecast is marginally less

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Energy Department to Redirect $365 Million to Support Grid Resilience Efforts in Puerto Rico

WASHINGTON— The U.S. Department of Energy (DOE) today announced it will redirect $365 million in funding to address Puerto Rico’s grid resiliency and expand access of affordable, reliable, and secure power supply for the people of Puerto Rico. The funding, allocated through the Puerto Rico Resilience Fund (PR-ERF), will be deployed to support practical fixes and emergency activities that offer a faster, more impactful solution to the current crisis, benefiting critical facilities like hospitals and community centers. Today’s announcement follows U.S. Secretary of Energy Chris Wright’s decision to issue two emergency orders for Puerto Rico just weeks after the most recent island-wide blackout, underscoring the urgency of deploying immediate solutions for the millions of people who depend on Puerto Rico’s fragile grid to power their homes and businesses. “With President Trump’s leadership, the Department of Energy is focused on fortifying America’s electric grid and ensuring the reliable delivery of electricity across the country, and nowhere is this more needed than in Puerto Rico,” said Secretary Wright. “By redirecting these funds, we will ensure taxpayer dollars are used to strengthen access to affordable, reliable and secure power, benefiting more citizens as quickly as possible. This strategic shift allows us to address the root causes of the grid’s instability, strengthening the grid’s fragile infrastructure and delivering lasting relief for Puerto Rico.” “Puerto Rico is facing an energy emergency that requires we act now and deliver immediate solutions. Our communities, businesses, and healthcare facilities cannot afford to wait years, nor can we rely on piecemeal approaches with limited results. Rather than impacting a few customers, deploying these funds for urgent projects that improve the resiliency and reliability of our grid will have widespread, lasting benefits for all 3.2 million Americans in Puerto Rico,” said Puerto Rico Governor Jenniffer González-Colón. “Since day one, President

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Trump Sets Stage to Sell Ocean Mining Rights Off American Samoa

The Trump administration is setting the stage to sell mining rights off the coast of American Samoa as demand surges for critical materials used in electric vehicle batteries, smart phones and other technology. The Interior Department said Tuesday it planned to seek information from the public and gauge commercial interest from companies in potentially exploring the area, a first step toward a possible lease sale near the US territory in the South Pacific. The move follows a request for a lease sale from a company the Interior Department identified as US-based Impossible Metals. It also comes less than a month after President Donald Trump signed an executive order intended to accelerate offshore mining and open new opportunities for extracting critical materials from the ocean floor. “Critical minerals are fundamental to strengthening our nation’s resilience and safeguarding our national interests,” Interior Secretary Doug Burgum said in a news release. “By providing opportunities to responsibly access deep-sea mineral resources, we are supporting both American economic growth and national security.” There’s growing appetite in Washington for new domestic sources of critical minerals, following China’s decision to curb exports of rare-earth materials. Yet environmentalists have warned against deep-sea mining, arguing it could threaten sea life and marine habitats. Interior’s Bureau of Ocean Energy already sells oil and gas leases on the US Outer Continental Shelf. The agency has also leased offshore waters for wind farm development. But the move to evaluate a potential mineral lease sale in federal waters is the first action of its kind in more than 30 years, Interior said. The Interior Department did not provide a timeline for a potential sale but said it would review input from indigenous Island communities, ocean users, industry and other stakeholders. The agency said the ocean energy bureau will assess geologic conditions in the

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AWS clamping down on cloud capacity swapping; here’s what IT buyers need to know

As of June 1, AWS will no longer allow sub-account transfers or new commitments to be pooled and reallocated across customers. Barrow says the shift is happening because AWS is investing billions in new data centers to meet demand from AI and hyperscale workloads. “That infrastructure requires long-term planning and capital discipline,” he said. Phil Brunkard, executive counselor at Info-Tech Research Group UK, emphasized that AWS isn’t killing RIs or SPs, “it’s just closing a loophole.” “This stops MSPs from bulk‑buying a giant commitment, carving it up across dozens of tenants, and effectively reselling discounted EC2 hours,” he said. “Basically, AWS just tilted the field toward direct negotiations and cleaner billing.” What IT buyers should do now For enterprises that sourced discounted cloud resources through a broker or value-added reseller (VAR), the arbitrage window shuts, Brunkard noted. Enterprises should expect a “modest price bump” on steady‑state workloads and a “brief scramble” to unwind pooled commitments.  If original discounts were broker‑sourced, “budget for a small uptick,” he said. On the other hand, companies that buy their own RIs or SPs, or negotiate volume deals through AWS’s Enterprise Discount Program (EDP), shouldn’t be impacted, he said. Nothing changes except that pricing is now baselined.

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DriveNets extends AI networking fabric with multi-site capabilities for distributed GPU clusters

“We use the same physical architecture as anyone with top of rack and then leaf and spine switch,” Dudy Cohen, vice president of product marketing at DriveNets, told Network World. “But what happens between our top of rack, which is the switch that connects NICs (network interface cards) into the servers and the rest of the network is not based on Clos Ethernet architecture, rather on a very specific cell-based protocol. [It’s] the same protocol, by the way, that is used in the backplane of the chassis.” Cohen explained that any data packet that comes into an ingress switch from the NIC is cut into evenly sized cells, sprayed across the entire fabric and then reassembled on the other side. This approach distinguishes DriveNets from other solutions that might require specialized components such as Nvidia BlueField DPUs (data processing units) at the endpoints. “The fabric links between the top of rack and the spine are perfectly load balanced,” he said. “We do not use any hashing mechanism… and this is why we can contain all the congestion avoidance within the fabric and do not need any external assistance.” Multi-site implementation for distributed GPU clusters The multi-site capability allows organizations to overcome power constraints in a single data center by spreading GPU clusters across locations. This isn’t designed as a backup or failover mechanism. Lasser-Raab emphasized that it’s a single cluster in two locations that are up to 80 kilometers apart, which allows for connection to different power grids. The physical implementation typically uses high-bandwidth connections between sites. Cohen explained that there is either dark fiber or some DWDM (Dense Wavelength Division Multiplexing) fibre optic connectivity between the sites. Typically the connections are bundles of four 800 gigabit ethernet, acting as a single 3.2 terabit per second connection.

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Intel eyes exit from NEX unit as focus shifts to core chip business

“That’s something we’re going to expand and build on,” Tan said, according to the report, pointing to Intel’s commanding 68% share of the PC chip market and 55% share in data centers. By contrast, the NEX unit — responsible for silicon and software that power telecom gear, 5G infrastructure, and edge computing — has struggled to deliver the kind of strategic advantage Intel needs. According to the report, Tan and his team view it as non-essential to Intel’s turnaround plans. The report described the telecom side of the business as increasingly disconnected from Intel’s long-term objectives, while also pointing to fierce competition from companies like Broadcom that dominate key portions of the networking silicon market and leave little room for Intel to gain a meaningful share. Financial weight, strategic doubts Despite generating $5.8 billion in revenue in 2024, the NEX business was folded into Intel’s broader Data Center and Client Computing groups earlier this year. The move was seen internally as a signal that NEX had lost its independent strategic relevance and also reflects Tan’s ruthless prioritization.  To some in the industry, the review comes as little surprise. Over the past year, Intel has already shed non-core assets. In April, it sold a majority stake in Altera, its FPGA business, to private equity firm Silver Lake for $4.46 billion, shelving earlier plans for a public listing. This followed the 2022 spinoff of Mobileye, its autonomous driving arm. With a $19 billion loss in 2024 and revenue falling to $53.1 billion, the chipmaker also aims to streamline management, cut $10 billion in costs, and bet on AI chips and foundry services, competing with Nvidia, AMD, and TSMC.

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Tariff uncertainty weighs on networking vendors

“Our guide assumes current tariffs and exemptions remain in place through the quarter. These include the following: China at 30%, partially offset by an exemption for semiconductors and certain electronic components; Mexico and Canada at 25% for the components and products that are not eligible for the current exemptions,” Cisco CFO Scott Herron told Wall Street analysts in the company’s quarterly earnings report on May 14. At this time, Cisco expects little impact from tariffs on steel and aluminum and retaliatory tariffs, Herron said. “We’ll continue to leverage our world-class supply chain team to help mitigate the impact,” he said, adding that “the flexibility and agility we have built into our operations over the last few years, the size and scale of our supply chain, provides us some unique advantages as we support our customers globally.” “Once the tariff scenario stabilizes, there [are] steps that we can take to mitigate it, as you’ve seen us do with China from the first Trump administration. And only after that would we consider price [increases],” Herron said. Similarly, Extreme Networks noted the changing tariff conditions during its earnings call on April 30. “The tariff situation is very dynamic, I think, as everybody knows and can appreciate, and it’s kind of hard to call. Yes, there was concern initially given the magnitude of tariffs,” said Extreme Networks CEO Ed Meyercord on the earnings call. “The larger question is, will all of the changes globally in trade and tariff policy have an impact on demand? And that’s hard to call at this point. And we’re going to hold as far as providing guidance or judgment on that until we have finality come July.” Financial news Meanwhile, AI is fueling high expectations and influencing investments in enterprise campus and data center environments.

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Liquid cooling becoming essential as AI servers proliferate

“Facility water loops sometimes have good water quality, sometimes bad,” says My Troung, CTO at ZutaCore, a liquid cooling company. “Sometimes you have organics you don’t want to have inside the technical loop.” So there’s one set of pipes that goes around the data center, collecting the heat from the server racks, and another set of smaller pipes that lives inside individual racks or servers. “That inner loop is some sort of technical fluid, and the two loops exchange heat across a heat exchanger,” says Troung. The most common approach today, he says, is to use a single-phase liquid — one that stays in liquid form and never evaporates into a gas — such as water or propylene glycol. But it’s not the most efficient option. Evaporation is a great way to dissipate heat. That’s what our bodies do when we sweat. When water goes from a liquid to a gas it’s called a phase change, and it uses up energy and makes everything around it slightly cooler. Of course, few servers run hot enough to boil water — but they can boil other liquids. “Two phase is the most efficient cooling technology,” says Xianming (Simon) Dai, a professor at University of Texas at Dallas. And it might be here sooner than you think. In a keynote address in March at Nvidia GTC, Nvidia CEO Jensen Huang unveiled the Rubin Ultra NVL576, due in the second half of 2027 — with 600 kilowatts per rack. “With the 600 kilowatt racks that Nvidia is announcing, the industry will have to shift very soon from single-phase approaches to two-phase,” says ZutaCore’s Troung. Another highly-efficient cooling approach is immersion cooling. According to a Castrol survey released in March, 90% of 600 data center industry leaders say that they are considering switching to immersion

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Cisco taps OpenAI’s Codex for AI-driven network coding

“If you want to ask Codex a question about your codebase, click “Ask”. Each task is processed independently in a separate, isolated environment preloaded with your codebase. Codex can read and edit files, as well as run commands including test harnesses, linters, and type checkers. Task completion typically takes between 1 and 30 minutes, depending on complexity, and you can monitor Codex’s progress in real time,” according to OpenAI. “Once Codex completes a task, it commits its changes in its environment. Codex provides verifiable evidence of its actions through citations of terminal logs and test outputs, allowing you to trace each step taken during task completion,” OpenAI wrote. “You can then review the results, request further revisions, open a GitHub pull request, or directly integrate the changes into your local environment. In the product, you can configure the Codex environment to match your real development environment as closely as possible.” OpenAI is releasing Codex as a research preview: “We prioritized security and transparency when designing Codex so users can verify its outputs – a safeguard that grows increasingly more important as AI models handle more complex coding tasks independently and safety considerations evolve. Users can check Codex’s work through citations, terminal logs and test results,” OpenAI wrote.  Internally, technical teams at OpenAI have started using Codex. “It is most often used by OpenAI engineers to offload repetitive, well-scoped tasks, like refactoring, renaming, and writing tests, that would otherwise break focus. It’s equally useful for scaffolding new features, wiring components, fixing bugs, and drafting documentation,” OpenAI stated. Cisco’s view of agentic AI Patel stated that Codex is part of the developing AI agent world, where Cisco envisions billions of AI agents will work together to transform and redefine the architectural assumptions the industry has relied on. Agents will communicate within and

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Microsoft will invest $80B in AI data centers in fiscal 2025

And Microsoft isn’t the only one that is ramping up its investments into AI-enabled data centers. Rival cloud service providers are all investing in either upgrading or opening new data centers to capture a larger chunk of business from developers and users of large language models (LLMs).  In a report published in October 2024, Bloomberg Intelligence estimated that demand for generative AI would push Microsoft, AWS, Google, Oracle, Meta, and Apple would between them devote $200 billion to capex in 2025, up from $110 billion in 2023. Microsoft is one of the biggest spenders, followed closely by Google and AWS, Bloomberg Intelligence said. Its estimate of Microsoft’s capital spending on AI, at $62.4 billion for calendar 2025, is lower than Smith’s claim that the company will invest $80 billion in the fiscal year to June 30, 2025. Both figures, though, are way higher than Microsoft’s 2020 capital expenditure of “just” $17.6 billion. The majority of the increased spending is tied to cloud services and the expansion of AI infrastructure needed to provide compute capacity for OpenAI workloads. Separately, last October Amazon CEO Andy Jassy said his company planned total capex spend of $75 billion in 2024 and even more in 2025, with much of it going to AWS, its cloud computing division.

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John Deere unveils more autonomous farm machines to address skill labor shortage

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Self-driving tractors might be the path to self-driving cars. John Deere has revealed a new line of autonomous machines and tech across agriculture, construction and commercial landscaping. The Moline, Illinois-based John Deere has been in business for 187 years, yet it’s been a regular as a non-tech company showing off technology at the big tech trade show in Las Vegas and is back at CES 2025 with more autonomous tractors and other vehicles. This is not something we usually cover, but John Deere has a lot of data that is interesting in the big picture of tech. The message from the company is that there aren’t enough skilled farm laborers to do the work that its customers need. It’s been a challenge for most of the last two decades, said Jahmy Hindman, CTO at John Deere, in a briefing. Much of the tech will come this fall and after that. He noted that the average farmer in the U.S. is over 58 and works 12 to 18 hours a day to grow food for us. And he said the American Farm Bureau Federation estimates there are roughly 2.4 million farm jobs that need to be filled annually; and the agricultural work force continues to shrink. (This is my hint to the anti-immigration crowd). John Deere’s autonomous 9RX Tractor. Farmers can oversee it using an app. While each of these industries experiences their own set of challenges, a commonality across all is skilled labor availability. In construction, about 80% percent of contractors struggle to find skilled labor. And in commercial landscaping, 86% of landscaping business owners can’t find labor to fill open positions, he said. “They have to figure out how to do

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2025 playbook for enterprise AI success, from agents to evals

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More 2025 is poised to be a pivotal year for enterprise AI. The past year has seen rapid innovation, and this year will see the same. This has made it more critical than ever to revisit your AI strategy to stay competitive and create value for your customers. From scaling AI agents to optimizing costs, here are the five critical areas enterprises should prioritize for their AI strategy this year. 1. Agents: the next generation of automation AI agents are no longer theoretical. In 2025, they’re indispensable tools for enterprises looking to streamline operations and enhance customer interactions. Unlike traditional software, agents powered by large language models (LLMs) can make nuanced decisions, navigate complex multi-step tasks, and integrate seamlessly with tools and APIs. At the start of 2024, agents were not ready for prime time, making frustrating mistakes like hallucinating URLs. They started getting better as frontier large language models themselves improved. “Let me put it this way,” said Sam Witteveen, cofounder of Red Dragon, a company that develops agents for companies, and that recently reviewed the 48 agents it built last year. “Interestingly, the ones that we built at the start of the year, a lot of those worked way better at the end of the year just because the models got better.” Witteveen shared this in the video podcast we filmed to discuss these five big trends in detail. Models are getting better and hallucinating less, and they’re also being trained to do agentic tasks. Another feature that the model providers are researching is a way to use the LLM as a judge, and as models get cheaper (something we’ll cover below), companies can use three or more models to

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OpenAI’s red teaming innovations define new essentials for security leaders in the AI era

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More OpenAI has taken a more aggressive approach to red teaming than its AI competitors, demonstrating its security teams’ advanced capabilities in two areas: multi-step reinforcement and external red teaming. OpenAI recently released two papers that set a new competitive standard for improving the quality, reliability and safety of AI models in these two techniques and more. The first paper, “OpenAI’s Approach to External Red Teaming for AI Models and Systems,” reports that specialized teams outside the company have proven effective in uncovering vulnerabilities that might otherwise have made it into a released model because in-house testing techniques may have missed them. In the second paper, “Diverse and Effective Red Teaming with Auto-Generated Rewards and Multi-Step Reinforcement Learning,” OpenAI introduces an automated framework that relies on iterative reinforcement learning to generate a broad spectrum of novel, wide-ranging attacks. Going all-in on red teaming pays practical, competitive dividends It’s encouraging to see competitive intensity in red teaming growing among AI companies. When Anthropic released its AI red team guidelines in June of last year, it joined AI providers including Google, Microsoft, Nvidia, OpenAI, and even the U.S.’s National Institute of Standards and Technology (NIST), which all had released red teaming frameworks. Investing heavily in red teaming yields tangible benefits for security leaders in any organization. OpenAI’s paper on external red teaming provides a detailed analysis of how the company strives to create specialized external teams that include cybersecurity and subject matter experts. The goal is to see if knowledgeable external teams can defeat models’ security perimeters and find gaps in their security, biases and controls that prompt-based testing couldn’t find. What makes OpenAI’s recent papers noteworthy is how well they define using human-in-the-middle

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