A Strategic Leap Generac’s entry represents a strategic leap. Long established as a leader in residential, commercial, and industrial generation—particularly in the sub-2 megawatt range—the company has now expanded into mission-critical applications with new products spanning 2.2 to 3.5 megawatts. Navarro said the timing was deliberate, citing market constraints that have slowed hyperscale and colocation growth. “The current OEMs serving this market are actually limiting the ability to produce and to grow the data center market,” he noted. “Having another player … with enough capacity to compensate those shortfalls has been received very, very well.” While Generac isn’t seeking to reinvent the wheel, it is intent on differentiation. Customers, Navarro explained, want a good quality product, uneventful deployment, and a responsive support network. On top of those essentials, Generac is leveraging its ongoing transformation from generator manufacturer to energy technology company, a shift accelerated by a series of acquisitions in areas like telemetry, monitoring, and energy management. “We’ve made several acquisitions to move away from being just a generator manufacturer to actually being an energy technology company,” Navarro said. “So we are entering this space of energy efficiency, energy management—monitoring, telemetrics, everything that improves the experience and improves the usage of those generators and the energy management at sites.” That foundation positions Generac to meet the newest challenge reshaping backup generation: the rise of AI-centric workloads. Natural Gas Interest—and the Race to Shorter Lead Times As the industry looks beyond diesel, customer interest in natural gas generation is rising. Navarro acknowledged the shift, but noted that diesel still retains an edge. “We’ve seen an increase on gas requests,” he said. “But the power density of diesel is more convenient than gas today.” That tradeoff, however, could narrow. Navarro pointed to innovations such as industrial storage paired with gas units, which