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Little Umbrella, an emerging pioneer in AI-powered social games, has raised $2 million in funding after the success of its Death by AI social game.
Investors include Virtual Reality Fund (VRF), a16z speedrun, Mark Pincus’s Workplay Ventures, Ubiquoss Investment, Disrupt.com, Breakpoint Ventures, GFR Fund, and angel investors Matt Bilbey and Ryan Peterson. Death by AI had 20 million players in its first three months.
Death by AI is a prompt-based survival game driven by an AI game master, designed to be played with friends, family, and communities. As a social game, it launched primarily on Discord, leveraging the platform’s inherently social nature, alongside a web version. A limited version is also available on iOS.
Building on the breakout success of its first AI-driven social game, Death by AI, the new funding will enable Little Umbrella to scale its live operations and fast-track the launch of multiple new titles powered by its proprietary cross-platform social game kit, Playroom.
Gaming evolves with each generation, and social games are undergoing a resurgence within dynamic digital communities like Discord. Little Umbrella is at the forefront of this movement, crafting AI-powered games that thrive in these vibrant spaces, delivering deeply immersive experiences where friends already connect. By focusing on cross-platform gameplay and adaptive mechanics, the company is transforming how people play and connect.
Tabish Ahmed, CEO of Little Umbrella, said in a statement, “We start with fun, familiar gameplay as a strong foundation, then layer in innovative mechanics that evolve dynamically with every session. Our mission is to craft social experiences tailored to players and their communities. Just as Zynga harnessed Facebook for massive reach, we’re leveraging modern social platforms like Discord to create bold gaming experiences. We believe AI plays a pivotal role in keeping these games fresh, personalized, and primed for global scale.”
Ahmed brings deep expertise as a former design leader at Meta, where he spearheaded the development of its social metaverse platform, Horizon Worlds. Chief Business Officer Sean Webster brings experience from his tenure as vice president at AppLovin, while CTO Tim Johnson drove innovation as CTO of Gallium Studios. The art director is Bill Robinson, known for titles such as SCOOB, Puppy Dog Pals (Disney), Boss Baby (DreamWorksTV), Wings of Fire (WB) and LEO (Netflix).
Josh Lu, general manager of A16z Speedrun, said in a statement, “Little Umbrella’s vision for integrating adaptive AI into social gaming represents a transformative opportunity in the gaming industry, unlocking new ways to play. With the global success of Death by AI and the team building on their proprietary social tech, Playroom, they are set to redefine how people connect through games.”
Marco DeMiroz, cofounder of The Venture Reality Fund, a leading early stage investor in AI and spatial computing, said in a statement, “The team has demonstrated a powerful distribution edge by successfully leveraging platforms like Discord to scale their first AI game. Their deep understanding of social dynamics and AI combined with industry expertise gives them a strategic advantage to lead the innovation in this space.”
Mark Pincus, founder of Workplay Ventures, said in a statement, “Little Umbrella is using Discord to innovate on social gaming AI-driven gameplay. I’m excited to invest in a scrappy team trying to crack distribution.”
Little Umbrella’s mission is to connect people through games that adapt to social behaviors, offering infinite replayability and deeply personalized experiences. By combining AI innovation with a focus on community-driven platforms, the company is building the future of social gaming.
I asked Ahmed what his inspiration was. In a message, he said, “At Horizon Worlds, we looked to expand and make the social experience accessible to players on mobile and web to ease the distribution. While AR/VR is decently growing, the real opportunity we saw was in building experiences where friends already hang out.”
Ahmed added, “Cross-platform development is a major challenge for studios, which is why the demand is outpacing content. At Little Umbrella, we’ve embraced this challenge by creating platform-agnostic social games that are built and maintained at a fraction of the cost using AI, designed specifically for where players gather with their friends—bridging the gaps in both demand and scalability.”
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