
The SATA 1.0 interface made its debut in 2003. It was developed by a consortium consisting of Intel, Dell, and storage vendors like Seagate and Maxtor. It quickly advanced to SATA III in 2009, but there never was a SATA IV. There was just nibbling around the edges with incremental updates as momentum and emphasis shifted to PCI Express and NVMe.
So is there any life to be had in the venerable SATA interface? Surprisingly, yes, say the analysts. “At a high level, yes, SATA for consumer is pretty much a dead end, although if you’re storing TB of photos and videos, it is still the least expensive option,” said Bob O’Donnell, president and chief analyst with TECHnalysis Research.
Similarly for enterprise, for massive storage demands, the 20 and 30 TB SATA drives from companies like Seagate and WD are apparently still in wide use in cloud data centers for things like cold storage. “In fact, both of those companies are seeing recording revenues based, in part, on the demand for these huge, high-capacity low-cost drives,” he said.
“SATA doesn’t make much sense anymore. It underperforms NVMe significantly,” said Rob Enderle, principal analyst with The Enderle Group. “It really doesn’t make much sense to continue make it given Samsung allegedly makes three to four times more margin on NVMe.”
And like O’Donnell, Enderle sees continued life for SATA-based high-capacity hard drives. “There will likely be legacy makers doing SATA for some time. IT doesn’t flip technology quickly and SATA drives do wear out, so there will likely be those producing legacy SATA products for some time,” he said.





















