For this year’s lineup, Samsung said that AI will come to life in more ways than just great picture quality. The company is introducing AI-backed experiences to make your day simpler, more dynamic, and just plain better.

Announced at CES 2025, these experiences will help usher in a new era for Samsung TVs known as Vision AI. Vision AI will deliver better picture quality, optimized sound, and new experiences that will change how you watch TV.

And before I forget, here’s an interesting fact: 60% of Samsung TV owners play games each month.

In 2025, Samsung is upgrading features like AI Upscaling, Auto HDR Remastering and Adaptive Sound Pro. It is also introducing new Color Booster Pro, which leverages AI to offer richer, more vibrant colors than ever before.

The 2025 TVs will also see a whole suite of AI features designed to help you discover new content and learn more about what you’re watching.

Click to Search can identify people, places or products on your screen and provide information tailored to you, in real time. With just one click of the new AI button on your SolarCell remote, you can learn who the actors are in a given scene, where that scene is taking place or even the clothing the characters are wearing.

The TVs can also take the dishes from movies or TV shows you’re watching and show you how to make them via recipes with Samsung Food. Leveraging the AI processor, it recognizes the food on your screen and provides recipes for bringing them to life.

Samsung Food can also analyze what’s in your fridge and build a shopping list of missing ingredients. Plus, you can purchase groceries or takeout using provider apps and monitor delivery right from your TV.

AI will also provide security and accessibility features. Samsung AI Home Security transforms your TV into a smart security hub. It analyzes video feeds from your connected cameras and audio from your TV’s microphone to provide comprehensive home monitoring.

It can detect unusual sounds and movements, such as falls or break-ins, to give you more peace of mind whether you’re at home, or away.

You’ll receive alerts and notifications on your phone or directly on your TV screen, helping you stay connected to your home while ensuring the safety and well-being of your loved ones.

Plus, Samsung is the only manufacturer to offer Knox Matrix on the TV lineup, providing end-to-end encryption for all of your personal data. On the accessibility front, Samsung is using AI to power new features like Live Translate. Now, you can instantly translate closed captions on live broadcasts in up to seven languages.

Samsung is improving AI-based Voice Removal with Audio Subtitles, a feature for the visually impaired. The 2025 TVs will analyze subtitles, isolate voices and adjust reading speed for a seamless experience.

Together, the AI-backed accessibility features are eliminating barriers and making sure Samsung TVs are inclusive and accessible for everyone.

Finally, they’ll be more ways to control the TV lineup in 2025. Samsung has trained Bixby to better understand context and assist with multiple actions – like changing the channel and raising the volume at the same time.

And then there’s Universal Gestures. While not an AI feature, it does introduce a super cool new way to control your Samsung TV using prompts and hand gestures on your Galaxy Watch.

Samsung Odyssey G7 gaming monitor

Samsung released a bunch of its monitor announcements last week. But today it’s also revealing the Odyssey G7, a new addition to the Odyssey series.

It is the industry’s first 40-inch 21:9 WUHD (5120×2160) gaming monitor. Its unique combination of a large, wide screen with a 1000R curvature and WUHD resolution provides extra dimensions and a more detailed experience.

The G& is HDR10+ gaming certified, which is the latest premium HDR (High Dynamic Range) gaming technology that guarantees beautiful HDR graphics optimized for HDR displays automatically . The G7 supports VESA DisplayHDR 600 for a rich and vibrant color expression so users can enjoy all the details in their favorite game.

It encompasses a black finish and three-side, bezel-less design, eliminating the need for a clunky dual monitor setup in favor of a seamless, modern set up. Gamers will also be able to remain competitive in quick action gameplay with its 1 m/s GtG response time and 180Hz refresh rate.

Samsung Neo QLED 8K TVs

Samsung said its lineup of Neo QLED 8K TVs are its flagship technologies for 2025, and it’s introducing two models, the QN990F and QN900F. Both ultra premium TVs are packed with several firsts to deliver the pinnacle of immersive 8K viewing.

After creating the industry’s first OLED with Glare-Free technology, Samsung is bringing it to the 8K lineup, helping you enjoy the highest resolution picture in any room, bright or dark.

The QN990F will also feature a brand-new technology that will make cable clutter a thing of the past: the Wireless One Connect Box. The Wireless One Connect Box can transmit wirelessly up to 10 meters away, even with obstacles in its path.

Leveraging WiFi7 and Omni-Directional Technology, it doesn’t even need to face your TV to transmit an 8K resolution at up to 120Hz.

The company is also providing access to the Samsung Art Store on the QN990F, QN900F and several other models across the 2025 lineup. Now, more buyers than ever can create a gallery-like experience in their homes with access to 3,000+ pieces from renowned museums and institutions across the globe.

Owners of 2025 Samsung Neo QLED 8Ks, Neo QLED 4Ks, QLEDs and The Frame will all be able to display works of art from The Met, The MoMA, Musée d’Orsay and so many more.

Furthering this design-focused aesthetic, the QN900F will feature a new Metal Frame design that beautifully compliments your space and adds an entirely new option to the 8K lineup.

Samsung Neo QLED 4K TVs

Samsung said it has its most expansive Neo QLED 4K lineup to date including the QN90F, QN80F and QN70F.

The flagship QN90F will feature Glare-Free Technology for distraction-free viewing across every environment. Meanwhile, integration with the advanced NQ4 AI Gen3 Processor powers features like 4K AI Upscaling Pro and improved picture quality.

For gamers, a 165Hz refresh rate powers a smooth, uninterrupted and lag-free picture. The QN90F will also boast a 115″ Class size, Samsung’s largest ever consumer display. And thanks to Supersize Picture Enhancer, this massive size won’t mean blurrier visuals. Supersize Picture Enhancer optimizes picture quality for the ultra-large screen, so you can go bigger without the blur.

The QN80F will also be available in up to a 100” class size, offering another premium option for enjoying your favorite movies and content on an immense, immersive screen.

Newly upgraded from the Q70D, the QN70F offers a new entry-point into the Samsung Neo QLED portfolio. All three models are loaded with AI features like Click to Search, Samsung Food and Live Translate to deliver a more informed, more connected and simply more fun TV viewing experience.

OLED TVs

As the fastest growing OLED TV brand, Samsung continues to push the boundaries of OLED innovation with the 2025 lineup: the S95F, S90F and S85F.

The company built the flagship S95F with an upgraded AI processor, improved industry-first OLED Glare-Free technology and made it brighter than ever before.

With the S95F, glare from overhead lighting, floor lamps and sunshine will be even less noticeable than before thanks to a lower reflection rate. Now, the screen provides an even better viewing experience while maintaining its Pantone-validated colors, pure blacks and bright whites.

And, knowing that nearly 60% of Samsung OLED owners game at least once a month, the S95F will offer a 165Hz variable refresh rate that gives every gamer a competitive edge with the higher refresh rate.

Plus, the S95F boasts even better brightness than its predecessor, solidifying it as the world’s brightest OLED. And, its advanced NQ4 AI Gen 3 Processor optimizes contrast, brightness, depth and color for extraordinary detail across every scene.

Lifestyle

Among the fancy demos: Samsung showed off its transparent TV again. It’s completely see through.

The Frame is recognized as the first-of-its-kind – a TV that lets you enjoy your favorite content while it’s on and transforms into breathtaking artwork when it’s off. Beyond its beautiful design and customizable bezels, The Frame is the slimmest art TV out there – sitting flush against your wall, just like a piece of art.

And with the Samsung Art Store, you can access thousands of renowned works spanning styles, time periods and geographic locations. This year, Samsung released several collections with Art Basel Miami Beach, Jean-Michel Basquiat, Marimekko and many more.

The Frame is also the only art TV with Pantone ArtfulColor validation – so every artwork looks exactly as the artist intended. Not only that, but The Frame is even UL certified for its Anti-Reflection with Matte Display, limiting light distraction and helping your favorite works appear even more true-to-life.

Sitting alongside The Frame in our 2025 art TV lineup, The Frame Pro will make it even easier to upgrade your space and compliment your aesthetic, delivering a personal art gallery, immersive entertainment hub and premium gaming center, all in one, fully customizable TV.

The Frame Pro will sport a Neo QLED display, delivering boosted brightness and enhanced contrast, ensuring your favorite art AND your favorite shows always look their best – even in bright environments. It also supports a 144Hz refresh rate, making this 2025 offering a gaming powerhouse on a museum quality screen.

As far as design, The Frame is well-known for its ability to seamlessly blend with your décor and elevate any aesthetic.

The Frame Pro takes that idea a step further with the new Wireless One Connect Box – eliminating messy cable management, simplifying installation and reducing distractions from the gallery-worthy picture. The Frame and The Frame Pro will be a core part of the Samsung lifestyle portfolio, alongside The Premiere, The Terrace, The Freestyle 2nd Gen and much more.

Tizen OS + Why Samsung

The 2025 Samsung TV lineup will also feature an enhanced Tizen OS, offering more ways to discover new content and access your favorite entertainment.

Samsung said AI processing makes everything you watch look clearer and sound better. The company delivers endless content with Samsung TV Plus and Samsung Gaming Hub. Samsung TV Plus provides all the entertainment you want at zero cost. You can choose from 300+ live TV channels and thousands of movies and shows on demand, all for free.

The Samsung Gaming Hub is home to thousands of games from Xbox, Nvidia GeForce Now, and more, without the need for a console or PC.

SmartThings seamlessly integrates your TV and smart devices within one central ecosystem. It’s even compatible with more than 340 smart home brands.

And to safeguard your data – Samsung Knox offers comprehensive 3-Layer security that functions in all areas of your TV, including hardware, platform, and service solution, to ensure your personal information is always protected.

Samsung said it will be strengthening Samsung Knox even further in 2025 to make it easier for you to monitor connected devices and securely log into sites and accounts using biometrics.

Audio

The 2025 audio lineup from Samsung features refreshed designs and AI-powered enhancements that give you more ways than ever to amp up the sound.

The 2025 flagship HW-Q990F ships with a new subwoofer that’s less than half the size of its predecessor, while delivering even more powerful audio. The result with this 11.1.4 channel, Dolby Atmos soundbar is clearer, richer and more effortless sound, free of unnecessary distraction.

The sleek HW-QS700F can be placed either as a table-top or tilted 90 degrees when mounted for a cleaner, clearer look on your wall. Whatever your preference, this convertible soundbar optimizes sound based on its setup, delivering powerful audio from every angle.

On the AI front, Active Voice Amplifier Pro boosts dialogue over background noise to ensure you never miss a moment. Q-Symphony Pro analyzes your audio through your Samsung TV’s AI processor, providing even more detailed surround sound that places you at the center of the action.

Samsung will offer an expanded lineup of Q-Symphony Pro compatible devices in 2025, including two new B-Series soundbars, the HW-B750F and HW-B650F.