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The Emperor’s New Clothes: BP and Shell’s duck diplomacy

BP’s (LON:BP) undressing of its energy transition goals is the latest and most significant example of an oil supermajor reneging on its green investment pledges. It is easy to speculate that companies such as BP, and similarly Shell (LON:SHEL), have attempted to diversify into renewable energy too quickly. However, diversification in the energy transition could […]

BP’s (LON:BP) undressing of its energy transition goals is the latest and most significant example of an oil supermajor reneging on its green investment pledges.

It is easy to speculate that companies such as BP, and similarly Shell (LON:SHEL), have attempted to diversify into renewable energy too quickly. However, diversification in the energy transition could be the very thing that pulls the cart out of danger.

This week, BP’s chief executive Murray Auchincloss defended the company’s decision to jettison renewable energy pledges and increase oil and gas production.

In late February, he said the oil major had accelerated “too far, too fast” in the transition to renewable energy. “Our optimism for a fast transition was misplaced,” he said, after profits fell across its low-carbon and gas division, precipitating a sudden strategic about-face.

The company, which has been under pressure from analysts and shareholders to reduce its low-carbon investments and double down on its core business of oil and gas, plans to cut investment in low-carbon projects by $5 billion (£4bn), Auchincloss said.

© Image: Bloomberg
London’s Old Oil Stocks Diverge | BP underperforms Shell on worries about green transition, payouts.

“The challenge that faces BP and Equinor, and to varying degrees Shell and Equinor, is the marked underperformance of their shares relative to that of their US peers,” says Russ Mould, investment director at AJ Bell.

“Whether this is down to the relatively greater emphasis they have placed upon investment in renewables to facilitate a move away from hydrocarbons or simply down to their stock market domicile (given how US equities continue to dominate across the board) is hard to divine, but the truth may well lie somewhere between. There is a sense that shareholders are becoming restless.”

BP’s shares have shown a marked underperformance relative to global peers since former CEO Bernard Looney announced a major pivot away from hydrocarbons in August 2020.

While in the past five years, BP’s share price on the London Stock Exchange has risen by more than 50%, its shares have slumped 14% in the past year and now trade at 421.4 pence per share.

US rival Chevron’s (NYSE: CVX) share price has comparatively stayed flat at US$153.61 per share over the past year and surged 84% in five years.

BP’s former chief executive Looney had planned to cut the production of hydrocarbons by 40% and increase investment in wind power, solar, hydrogen and other areas of clean power.

In 2023, BP revised a plan to cut oil and gas production by 40% to 25% by the end of the decade, while (at that time) leaving the long-term net-zero target unchanged.

BP q3 © SYSTEM
Former BP chief executive Bernard Looney.

BP shares ‘lagged’

While Looney had already begun to scale back those commitments before he was ousted by the board in 2023, BP’s unravelling of its low-carbon targets took hold with the installation of Auchincloss that year, who began to scale back low-carbon investments after he was appointed interim chief executive.

The oil company was rocked last month when notorious activist hedge fund Elliott Investment Management took a stake in the firm just a week before its capital markets day, after its shares had “lagged” American and European peers.

The activist investor took a nearly £3.8bn stake of almost 5% in the company, in an apparent effort to wrest control from the board.

Analysts predict that the activist could call for a management reshuffle or a sale of assets. Elliott is expected to agitate for change – for example, by calling for a strategic asset disposal or spin-off, or a break-up of the company or bid.

There is growing pressure on executives at traditional energy companies to address “the perception that renewables projects offer lower returns on investment”, says Mould.

© Supplied by Brandalism
Fake BP and Shell adverts appear across Aberdeen.

That pressure to appease shareholders may prove too great, as in Auchincloss’s case, his pay fell by one third from £7.7m in 2023 to £5.4m in 2024, with a drop in his bonus from more than £1.1m to £734,000.

According to analysts, BP paid out estimated dividends of £5.2bn in 2024, less than the total dividends issued by TotalEnergies of £7.7bn and Shell at £8.7bn – with ExxonMobil’s the highest estimated annual payout at £16.7bn.

“The dilemma is that oil firms have the cash flow and resources to invest in these projects and help to ease the transition, but it is not clear whether they can do so while maintaining the returns on capital and cash returns,” says Mould.

In recent commentary, he speculated that activist investor Elliott “wants BP to clarify its strategy on oil and gas production, renewable energy and the future direction of the group”.

Revealing BP’s Q4 results, Auchincloss said it had been “reshaping” its global portfolio, “sanctioning new major projects” and “focusing our low-carbon investment” with a cost reductions key to the changes.

The company has hinted at plans to potentially sell off its US onshore wind business and recently consolidated its offshore wind portfolio, forming a joint venture with Japanese firm Jera, in a bid to reduce capital investment.

© Supplied by Shell/BP
Picture shows; Shearwater platform, North Sea, and the Empire Wind project in the US. -. Supplied by Shell/BP Date; Unknown

No ‘automatic right’ to win

Auchincloss unveiled a net-zero “reset” of BP’s business in February, but kept in place the company’s 2050 net-zero emissions target.

Ashley Kelty, natural resources analyst at Panmure Liberum, said: “A fanfare of changes had been promised, but in all honesty it is an underwhelming reset for the company.

“There was the expected pivot away from lower margin renewables back to investment in core oil and gas. This will see increased investment of $10bn annually in fossil fuels, with spend on low margin renewables slashed by c$5bn annually to $1.5-2bn. However, this means that overall capex will fall from prior guidance of $14-18bn to $13-15bn.”

He said the “increased upstream activity is targeting growth in production” and “to get reserve replacement from current 50% to over 100% by 2027”.

“This is likely to be very challenging given the recent underinvestment in O&G and the long timelines to get discoveries into production,” said Kelty.

He suggested that activist investor Elliott will look to unseat Auchincloss and chairman Helge Lund for not taking the “radical” step of axing its renewables business entirely.

BP appears to have costed in its deliverables tightly, with little room to manoeuvre. As Kelty points out, overall spending is declining, and a fall in spending can indicate lower potential for future growth.

In December, the company scaled back its investment in offshore wind in a bid to reduce capex. As part of its strategic “reset”, it is also expected to sell a stake in solar power producer LightSource BP, after finalising a takeover of the renewables business just last year.

Europe’s biggest ever floating solar panel array, installed by Lightsource Renewable Energy, on London’s Queen Elizabeth II reservoir.

BP may find that it is hamstrung without investing in growth, while tightly pricing its costs. Kelty warns that BP has made “some pretty challenging assumptions on pricing” that leaves it with “no margin for error if commodity prices fall”.

While some analysts have called for a “radical shift” in abandoning renewables entirely to make the company more “attractive to investors”, without investing in growth the company risks becoming irrelevant in a changing world.

“BP is now recalibrating its strategy and more emphasis on ensuring it generates the best value from its oil and gas assets, given how the pace of transition toward renewables is taking time, owing to the challenges involved in connecting new energy sources to the old, existing grid,” says Mould.

“Whether this is enough to satisfy all shareholders is unlikely – some will be disappointed by the slower pace of progress, others will be frustrated by how BP continues to try and ride two horses at once. There are reports that Elliott continues to push for a total spin-off of the renewables operations.”

In October, BP issued a profit warning indicating that quarterly oil trading had slumped, but that electric vehicle charging was expected to be a growth area for the multinational business.

By January, BP had announced it would cut more than 5% of its global workforce in pursuit of “value”, just a day after UK energy secretary Ed Miliband said the UK government would consult on plans to stop issuing new oil and gas licences.

© Supplied by House of Lords
Ed Miliband and Chris Stark Picture shows; Rt Hon Ed Miliband MP, The Secretary of State for Energy Security and Net Zero (Doncaster North, Labour) and Head of Mission Control for Clean Power 2030 Chris Stark. House of Lords, Westminster. Supplied by House of Lords Date; 21/01/2025

“The issue, thus far, has largely been one of share price performance relative to the other global majors and the American ones in particular – CVX, XOM and COP. There is a perception that BP tried to move too quickly away from hydrocarbons and thus had put itself at risk of failing to maximise the value of its existing assets,” says Mould.

“Additional, there are concerns that renewables require different skillsets (and bring a different customer base) relative to oil and gas exploration and production, with the result that operational risk is higher at a time when return on capital employed in renewables could be lower than that earned from hydrocarbon production.”

In a letter to employees explaining the headcount reduction, Auchincloss nevertheless highlighted a need for the business to accelerate in the energy transition.

“We are uniquely positioned to grow value through the energy transition. But that doesn’t give us an automatic right to win,” Auchincloss told employees.

Shell’s ‘ruthless’ outlook

Last year, Shell chief executive Wael Sawan promised a similarly “ruthless” focus on generating returns, retiring a goal of reducing net carbon intensity by 45% by 2035 and watering down its emissions-reduction target for oil to 15-20%.

On 30 January, Shell posted adjusted earnings of $3.66bn for the final quarter of the year, down from the $6bn of earnings that it posted in the third quarter.

Again, it was under pressure financially. Its annual earnings slumped to nearly £23.72bn in 2024, down from £28.25bn in 2023, while it reported a loss in its renewables and energy solutions business. Installed renewables capacity remained almost flat on the prior quarter at 7.4 GW.

Shell emissions © Bloomberg
Shell CEO Wael Sawan.

“Shell’s fourth quarter revenue fell from $78.7bn to $66.3bn,” says Hargreaves Lansdown’s head of equity research Derren Nathan.

“Underlying profit halved to $3.6bn, falling short of analyst expectations. The weak performance reflected lower margins in its trading businesses as well as the marketing division. Lower oil prices also played their part as well as non-cash write offs of exploration wells.”

Shell’s main focus “remains very much on oil and gas”, says Nathan, who warned that unpredictable oil prices will be a “crucial element” of the group’s fortunes, adding that Shell is “not a one-trick pony”.

“In distribution, Shell is particularly well placed to provide lower-carbon options to motorists,” Nathan said. “Its global network of 47,000 service stations is the largest of all the oil majors. By 2030, it’s hoping to nearly quadruple the size of its Electric Vehicle charging estate, to around 200,000 connection points.”

shell rapid charger

Ultimately, energy companies understand the value of transitioning their businesses to keep pace with market adaptation, as demonstrated by Auchincloss’s pithy comments.

In the coming decade, they will likely face the extinction of new oil and gas exploration licences and a phase-out of petrol cars, if the Labour government honours its pledges to do so.

But as they grasp onto new vines, they continue to cling tighter onto their existing holdings – putting them out of step with the wider policy climate. Whether this proves to be the right strategic decision, only time will tell.

The first article in the series examined whether oil supermajors are positioned to survive the energy transition.

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Matt Vincent is Editor in Chief of Data Center Frontier, where he leads editorial strategy and coverage focused on the infrastructure powering cloud computing, artificial intelligence, and the digital economy. A veteran B2B technology journalist with more than two decades of experience, Vincent specializes in the intersection of data centers, power, cooling, and emerging AI-era infrastructure. Since assuming the EIC role in 2023, he has helped guide Data Center Frontier’s coverage of the industry’s transition into the gigawatt-scale AI era, with a focus on hyperscale development, behind-the-meter power strategies, liquid cooling architectures, and the evolving energy demands of high-density compute, while working closely with the Digital Infrastructure Group at Endeavor Business Media to expand the brand’s analytical and multimedia footprint. Vincent also hosts The Data Center Frontier Show podcast, where he interviews industry leaders across hyperscale, colocation, utilities, and the data center supply chain to examine the technologies and business models reshaping digital infrastructure. Since its inception he serves as Head of Content for the Data Center Frontier Trends Summit. Before becoming Editor in Chief, he served in multiple senior editorial roles across Endeavor Business Media’s digital infrastructure portfolio, with coverage spanning data centers and hyperscale infrastructure, structured cabling and networking, telecom and datacom, IP physical security, and wireless and Pro AV markets. He began his career in 2005 within PennWell’s Advanced Technology Division and later held senior editorial positions supporting brands such as Cabling Installation & Maintenance, Lightwave Online, Broadband Technology Report, and Smart Buildings Technology. Vincent is a frequent moderator, interviewer, and keynote speaker at industry events including the HPC Forum, where he delivers forward-looking analysis on how AI and high-performance computing are reshaping digital infrastructure. He graduated with honors from Indiana University Bloomington with a B.A. in English Literature and Creative Writing and lives in southern New Hampshire with

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Superconducting the AI Era: Rethinking Power Delivery for Gigawatt Data Centers

For the data center industry, the AI era has already rewritten the rules around capital deployment, site selection, and infrastructure scale. But as the build cycle accelerates into the gigawatt range, a deeper constraint is coming into focus; one that sits beneath generation, beneath interconnection queues, and even beneath permitting. It is the physical act of moving power. The challenge is no longer simply how to procure energy, but how to deliver it efficiently from the grid edge to the campus, across buildings, and ultimately into racks that are themselves becoming industrial-scale power consumers. In this emerging reality, traditional copper-based distribution systems are beginning to show signs of strain not just economically, but physically. In the latest episode of the Data Center Frontier Show Podcast, MetOx CEO Bud Vos frames this moment as a structural turning point for the industry, one where superconducting technologies may begin to shift from theoretical to practical. “When you start looking at gigawatt-type campuses,” Vos explains, “you find three fundamental constraints in the power distribution problem: the grid interconnect, the campus distribution, and then delivery inside the data hall.” Each of these layers compounds the difficulty of scaling infrastructure in a copper-based world. More capacity means more cables, more trenching, more materials, and more complexity in an exponential expansion of the physical systems required to support AI workloads. A Different Kind of Conductor High-temperature superconducting (HTS) wire offers a radically different path forward. Developed from research originating at the University of Houston and now manufactured through advanced thin-film processes, HTS replaces bulk conductive material with a highly efficient layered structure capable of carrying dramatically higher current densities. Vos describes the manufacturing approach in familiar terms for a data center audience: “You can think of it as a semiconductor process. We’re creating thin film depositions on

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DCF Poll: AI Data Center Assumptions

Matt Vincent is Editor in Chief of Data Center Frontier, where he leads editorial strategy and coverage focused on the infrastructure powering cloud computing, artificial intelligence, and the digital economy. A veteran B2B technology journalist with more than two decades of experience, Vincent specializes in the intersection of data centers, power, cooling, and emerging AI-era infrastructure. Since assuming the EIC role in 2023, he has helped guide Data Center Frontier’s coverage of the industry’s transition into the gigawatt-scale AI era, with a focus on hyperscale development, behind-the-meter power strategies, liquid cooling architectures, and the evolving energy demands of high-density compute, while working closely with the Digital Infrastructure Group at Endeavor Business Media to expand the brand’s analytical and multimedia footprint. Vincent also hosts The Data Center Frontier Show podcast, where he interviews industry leaders across hyperscale, colocation, utilities, and the data center supply chain to examine the technologies and business models reshaping digital infrastructure. Since its inception he serves as Head of Content for the Data Center Frontier Trends Summit. Before becoming Editor in Chief, he served in multiple senior editorial roles across Endeavor Business Media’s digital infrastructure portfolio, with coverage spanning data centers and hyperscale infrastructure, structured cabling and networking, telecom and datacom, IP physical security, and wireless and Pro AV markets. He began his career in 2005 within PennWell’s Advanced Technology Division and later held senior editorial positions supporting brands such as Cabling Installation & Maintenance, Lightwave Online, Broadband Technology Report, and Smart Buildings Technology. Vincent is a frequent moderator, interviewer, and keynote speaker at industry events including the HPC Forum, where he delivers forward-looking analysis on how AI and high-performance computing are reshaping digital infrastructure. He graduated with honors from Indiana University Bloomington with a B.A. in English Literature and Creative Writing and lives in southern New Hampshire with

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Microsoft will invest $80B in AI data centers in fiscal 2025

And Microsoft isn’t the only one that is ramping up its investments into AI-enabled data centers. Rival cloud service providers are all investing in either upgrading or opening new data centers to capture a larger chunk of business from developers and users of large language models (LLMs).  In a report published in October 2024, Bloomberg Intelligence estimated that demand for generative AI would push Microsoft, AWS, Google, Oracle, Meta, and Apple would between them devote $200 billion to capex in 2025, up from $110 billion in 2023. Microsoft is one of the biggest spenders, followed closely by Google and AWS, Bloomberg Intelligence said. Its estimate of Microsoft’s capital spending on AI, at $62.4 billion for calendar 2025, is lower than Smith’s claim that the company will invest $80 billion in the fiscal year to June 30, 2025. Both figures, though, are way higher than Microsoft’s 2020 capital expenditure of “just” $17.6 billion. The majority of the increased spending is tied to cloud services and the expansion of AI infrastructure needed to provide compute capacity for OpenAI workloads. Separately, last October Amazon CEO Andy Jassy said his company planned total capex spend of $75 billion in 2024 and even more in 2025, with much of it going to AWS, its cloud computing division.

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John Deere unveils more autonomous farm machines to address skill labor shortage

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Self-driving tractors might be the path to self-driving cars. John Deere has revealed a new line of autonomous machines and tech across agriculture, construction and commercial landscaping. The Moline, Illinois-based John Deere has been in business for 187 years, yet it’s been a regular as a non-tech company showing off technology at the big tech trade show in Las Vegas and is back at CES 2025 with more autonomous tractors and other vehicles. This is not something we usually cover, but John Deere has a lot of data that is interesting in the big picture of tech. The message from the company is that there aren’t enough skilled farm laborers to do the work that its customers need. It’s been a challenge for most of the last two decades, said Jahmy Hindman, CTO at John Deere, in a briefing. Much of the tech will come this fall and after that. He noted that the average farmer in the U.S. is over 58 and works 12 to 18 hours a day to grow food for us. And he said the American Farm Bureau Federation estimates there are roughly 2.4 million farm jobs that need to be filled annually; and the agricultural work force continues to shrink. (This is my hint to the anti-immigration crowd). John Deere’s autonomous 9RX Tractor. Farmers can oversee it using an app. While each of these industries experiences their own set of challenges, a commonality across all is skilled labor availability. In construction, about 80% percent of contractors struggle to find skilled labor. And in commercial landscaping, 86% of landscaping business owners can’t find labor to fill open positions, he said. “They have to figure out how to do

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2025 playbook for enterprise AI success, from agents to evals

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More 2025 is poised to be a pivotal year for enterprise AI. The past year has seen rapid innovation, and this year will see the same. This has made it more critical than ever to revisit your AI strategy to stay competitive and create value for your customers. From scaling AI agents to optimizing costs, here are the five critical areas enterprises should prioritize for their AI strategy this year. 1. Agents: the next generation of automation AI agents are no longer theoretical. In 2025, they’re indispensable tools for enterprises looking to streamline operations and enhance customer interactions. Unlike traditional software, agents powered by large language models (LLMs) can make nuanced decisions, navigate complex multi-step tasks, and integrate seamlessly with tools and APIs. At the start of 2024, agents were not ready for prime time, making frustrating mistakes like hallucinating URLs. They started getting better as frontier large language models themselves improved. “Let me put it this way,” said Sam Witteveen, cofounder of Red Dragon, a company that develops agents for companies, and that recently reviewed the 48 agents it built last year. “Interestingly, the ones that we built at the start of the year, a lot of those worked way better at the end of the year just because the models got better.” Witteveen shared this in the video podcast we filmed to discuss these five big trends in detail. Models are getting better and hallucinating less, and they’re also being trained to do agentic tasks. Another feature that the model providers are researching is a way to use the LLM as a judge, and as models get cheaper (something we’ll cover below), companies can use three or more models to

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OpenAI’s red teaming innovations define new essentials for security leaders in the AI era

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More OpenAI has taken a more aggressive approach to red teaming than its AI competitors, demonstrating its security teams’ advanced capabilities in two areas: multi-step reinforcement and external red teaming. OpenAI recently released two papers that set a new competitive standard for improving the quality, reliability and safety of AI models in these two techniques and more. The first paper, “OpenAI’s Approach to External Red Teaming for AI Models and Systems,” reports that specialized teams outside the company have proven effective in uncovering vulnerabilities that might otherwise have made it into a released model because in-house testing techniques may have missed them. In the second paper, “Diverse and Effective Red Teaming with Auto-Generated Rewards and Multi-Step Reinforcement Learning,” OpenAI introduces an automated framework that relies on iterative reinforcement learning to generate a broad spectrum of novel, wide-ranging attacks. Going all-in on red teaming pays practical, competitive dividends It’s encouraging to see competitive intensity in red teaming growing among AI companies. When Anthropic released its AI red team guidelines in June of last year, it joined AI providers including Google, Microsoft, Nvidia, OpenAI, and even the U.S.’s National Institute of Standards and Technology (NIST), which all had released red teaming frameworks. Investing heavily in red teaming yields tangible benefits for security leaders in any organization. OpenAI’s paper on external red teaming provides a detailed analysis of how the company strives to create specialized external teams that include cybersecurity and subject matter experts. The goal is to see if knowledgeable external teams can defeat models’ security perimeters and find gaps in their security, biases and controls that prompt-based testing couldn’t find. What makes OpenAI’s recent papers noteworthy is how well they define using human-in-the-middle

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