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The Emperor’s New Clothes: BP and Shell’s duck diplomacy

BP’s (LON:BP) undressing of its energy transition goals is the latest and most significant example of an oil supermajor reneging on its green investment pledges. It is easy to speculate that companies such as BP, and similarly Shell (LON:SHEL), have attempted to diversify into renewable energy too quickly. However, diversification in the energy transition could […]

BP’s (LON:BP) undressing of its energy transition goals is the latest and most significant example of an oil supermajor reneging on its green investment pledges.

It is easy to speculate that companies such as BP, and similarly Shell (LON:SHEL), have attempted to diversify into renewable energy too quickly. However, diversification in the energy transition could be the very thing that pulls the cart out of danger.

This week, BP’s chief executive Murray Auchincloss defended the company’s decision to jettison renewable energy pledges and increase oil and gas production.

In late February, he said the oil major had accelerated “too far, too fast” in the transition to renewable energy. “Our optimism for a fast transition was misplaced,” he said, after profits fell across its low-carbon and gas division, precipitating a sudden strategic about-face.

The company, which has been under pressure from analysts and shareholders to reduce its low-carbon investments and double down on its core business of oil and gas, plans to cut investment in low-carbon projects by $5 billion (£4bn), Auchincloss said.

© Image: Bloomberg
London’s Old Oil Stocks Diverge | BP underperforms Shell on worries about green transition, payouts.

“The challenge that faces BP and Equinor, and to varying degrees Shell and Equinor, is the marked underperformance of their shares relative to that of their US peers,” says Russ Mould, investment director at AJ Bell.

“Whether this is down to the relatively greater emphasis they have placed upon investment in renewables to facilitate a move away from hydrocarbons or simply down to their stock market domicile (given how US equities continue to dominate across the board) is hard to divine, but the truth may well lie somewhere between. There is a sense that shareholders are becoming restless.”

BP’s shares have shown a marked underperformance relative to global peers since former CEO Bernard Looney announced a major pivot away from hydrocarbons in August 2020.

While in the past five years, BP’s share price on the London Stock Exchange has risen by more than 50%, its shares have slumped 14% in the past year and now trade at 421.4 pence per share.

US rival Chevron’s (NYSE: CVX) share price has comparatively stayed flat at US$153.61 per share over the past year and surged 84% in five years.

BP’s former chief executive Looney had planned to cut the production of hydrocarbons by 40% and increase investment in wind power, solar, hydrogen and other areas of clean power.

In 2023, BP revised a plan to cut oil and gas production by 40% to 25% by the end of the decade, while (at that time) leaving the long-term net-zero target unchanged.

BP q3 © SYSTEM
Former BP chief executive Bernard Looney.

BP shares ‘lagged’

While Looney had already begun to scale back those commitments before he was ousted by the board in 2023, BP’s unravelling of its low-carbon targets took hold with the installation of Auchincloss that year, who began to scale back low-carbon investments after he was appointed interim chief executive.

The oil company was rocked last month when notorious activist hedge fund Elliott Investment Management took a stake in the firm just a week before its capital markets day, after its shares had “lagged” American and European peers.

The activist investor took a nearly £3.8bn stake of almost 5% in the company, in an apparent effort to wrest control from the board.

Analysts predict that the activist could call for a management reshuffle or a sale of assets. Elliott is expected to agitate for change – for example, by calling for a strategic asset disposal or spin-off, or a break-up of the company or bid.

There is growing pressure on executives at traditional energy companies to address “the perception that renewables projects offer lower returns on investment”, says Mould.

© Supplied by Brandalism
Fake BP and Shell adverts appear across Aberdeen.

That pressure to appease shareholders may prove too great, as in Auchincloss’s case, his pay fell by one third from £7.7m in 2023 to £5.4m in 2024, with a drop in his bonus from more than £1.1m to £734,000.

According to analysts, BP paid out estimated dividends of £5.2bn in 2024, less than the total dividends issued by TotalEnergies of £7.7bn and Shell at £8.7bn – with ExxonMobil’s the highest estimated annual payout at £16.7bn.

“The dilemma is that oil firms have the cash flow and resources to invest in these projects and help to ease the transition, but it is not clear whether they can do so while maintaining the returns on capital and cash returns,” says Mould.

In recent commentary, he speculated that activist investor Elliott “wants BP to clarify its strategy on oil and gas production, renewable energy and the future direction of the group”.

Revealing BP’s Q4 results, Auchincloss said it had been “reshaping” its global portfolio, “sanctioning new major projects” and “focusing our low-carbon investment” with a cost reductions key to the changes.

The company has hinted at plans to potentially sell off its US onshore wind business and recently consolidated its offshore wind portfolio, forming a joint venture with Japanese firm Jera, in a bid to reduce capital investment.

© Supplied by Shell/BP
Picture shows; Shearwater platform, North Sea, and the Empire Wind project in the US. -. Supplied by Shell/BP Date; Unknown

No ‘automatic right’ to win

Auchincloss unveiled a net-zero “reset” of BP’s business in February, but kept in place the company’s 2050 net-zero emissions target.

Ashley Kelty, natural resources analyst at Panmure Liberum, said: “A fanfare of changes had been promised, but in all honesty it is an underwhelming reset for the company.

“There was the expected pivot away from lower margin renewables back to investment in core oil and gas. This will see increased investment of $10bn annually in fossil fuels, with spend on low margin renewables slashed by c$5bn annually to $1.5-2bn. However, this means that overall capex will fall from prior guidance of $14-18bn to $13-15bn.”

He said the “increased upstream activity is targeting growth in production” and “to get reserve replacement from current 50% to over 100% by 2027”.

“This is likely to be very challenging given the recent underinvestment in O&G and the long timelines to get discoveries into production,” said Kelty.

He suggested that activist investor Elliott will look to unseat Auchincloss and chairman Helge Lund for not taking the “radical” step of axing its renewables business entirely.

BP appears to have costed in its deliverables tightly, with little room to manoeuvre. As Kelty points out, overall spending is declining, and a fall in spending can indicate lower potential for future growth.

In December, the company scaled back its investment in offshore wind in a bid to reduce capex. As part of its strategic “reset”, it is also expected to sell a stake in solar power producer LightSource BP, after finalising a takeover of the renewables business just last year.

Europe’s biggest ever floating solar panel array, installed by Lightsource Renewable Energy, on London’s Queen Elizabeth II reservoir.

BP may find that it is hamstrung without investing in growth, while tightly pricing its costs. Kelty warns that BP has made “some pretty challenging assumptions on pricing” that leaves it with “no margin for error if commodity prices fall”.

While some analysts have called for a “radical shift” in abandoning renewables entirely to make the company more “attractive to investors”, without investing in growth the company risks becoming irrelevant in a changing world.

“BP is now recalibrating its strategy and more emphasis on ensuring it generates the best value from its oil and gas assets, given how the pace of transition toward renewables is taking time, owing to the challenges involved in connecting new energy sources to the old, existing grid,” says Mould.

“Whether this is enough to satisfy all shareholders is unlikely – some will be disappointed by the slower pace of progress, others will be frustrated by how BP continues to try and ride two horses at once. There are reports that Elliott continues to push for a total spin-off of the renewables operations.”

In October, BP issued a profit warning indicating that quarterly oil trading had slumped, but that electric vehicle charging was expected to be a growth area for the multinational business.

By January, BP had announced it would cut more than 5% of its global workforce in pursuit of “value”, just a day after UK energy secretary Ed Miliband said the UK government would consult on plans to stop issuing new oil and gas licences.

© Supplied by House of Lords
Ed Miliband and Chris Stark Picture shows; Rt Hon Ed Miliband MP, The Secretary of State for Energy Security and Net Zero (Doncaster North, Labour) and Head of Mission Control for Clean Power 2030 Chris Stark. House of Lords, Westminster. Supplied by House of Lords Date; 21/01/2025

“The issue, thus far, has largely been one of share price performance relative to the other global majors and the American ones in particular – CVX, XOM and COP. There is a perception that BP tried to move too quickly away from hydrocarbons and thus had put itself at risk of failing to maximise the value of its existing assets,” says Mould.

“Additional, there are concerns that renewables require different skillsets (and bring a different customer base) relative to oil and gas exploration and production, with the result that operational risk is higher at a time when return on capital employed in renewables could be lower than that earned from hydrocarbon production.”

In a letter to employees explaining the headcount reduction, Auchincloss nevertheless highlighted a need for the business to accelerate in the energy transition.

“We are uniquely positioned to grow value through the energy transition. But that doesn’t give us an automatic right to win,” Auchincloss told employees.

Shell’s ‘ruthless’ outlook

Last year, Shell chief executive Wael Sawan promised a similarly “ruthless” focus on generating returns, retiring a goal of reducing net carbon intensity by 45% by 2035 and watering down its emissions-reduction target for oil to 15-20%.

On 30 January, Shell posted adjusted earnings of $3.66bn for the final quarter of the year, down from the $6bn of earnings that it posted in the third quarter.

Again, it was under pressure financially. Its annual earnings slumped to nearly £23.72bn in 2024, down from £28.25bn in 2023, while it reported a loss in its renewables and energy solutions business. Installed renewables capacity remained almost flat on the prior quarter at 7.4 GW.

Shell emissions © Bloomberg
Shell CEO Wael Sawan.

“Shell’s fourth quarter revenue fell from $78.7bn to $66.3bn,” says Hargreaves Lansdown’s head of equity research Derren Nathan.

“Underlying profit halved to $3.6bn, falling short of analyst expectations. The weak performance reflected lower margins in its trading businesses as well as the marketing division. Lower oil prices also played their part as well as non-cash write offs of exploration wells.”

Shell’s main focus “remains very much on oil and gas”, says Nathan, who warned that unpredictable oil prices will be a “crucial element” of the group’s fortunes, adding that Shell is “not a one-trick pony”.

“In distribution, Shell is particularly well placed to provide lower-carbon options to motorists,” Nathan said. “Its global network of 47,000 service stations is the largest of all the oil majors. By 2030, it’s hoping to nearly quadruple the size of its Electric Vehicle charging estate, to around 200,000 connection points.”

shell rapid charger

Ultimately, energy companies understand the value of transitioning their businesses to keep pace with market adaptation, as demonstrated by Auchincloss’s pithy comments.

In the coming decade, they will likely face the extinction of new oil and gas exploration licences and a phase-out of petrol cars, if the Labour government honours its pledges to do so.

But as they grasp onto new vines, they continue to cling tighter onto their existing holdings – putting them out of step with the wider policy climate. Whether this proves to be the right strategic decision, only time will tell.

The first article in the series examined whether oil supermajors are positioned to survive the energy transition.

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Equinor lets EPC contract for Gullfaks field

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Diamondback’s Van’t Hof growing ‘more confident about the macro’

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Ovintiv sets 2026 plan around Permian, Montney after declaring portfolio shift ‘complete’

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JLL: Hyperscale and AI Demand Push North American Data Centers Toward Industrial Scale

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7×24 Exchange’s Dennis Cronin on the Data Center Workforce Crisis: The Talent Cliff Is Already Here

The data center industry has spent the past two years obsessing over power constraints, AI density, and supply chain pressure. But according to longtime mission critical leader Dennis Cronin, the sector’s most consequential bottleneck may be far more human. In a recent episode of the Data Center Frontier Show Podcast, Cronin — a founding member of 7×24 Exchange International and board member of the Mission Critical Global Alliance (MCGA) — delivered a stark message: the workforce “talent cliff” the industry keeps discussing as a future risk is already impacting operations today. A Million-Job Gap Emerging Cronin’s assessment reframes the workforce conversation from a routine labor shortage to what he describes as a structural and demographic challenge. Based on recent analysis of open roles, he estimates the industry is currently short between 467,000 and 498,000 workers across core operational positions including facilities managers, operations engineers, electricians, generator technicians, and HVAC specialists. Layer in emerging roles tied to AI infrastructure, sustainability, and cyber-physical security, and the potential demand rises to roughly one million jobs. “The coming talent cliff is not coming,” Cronin said. “It’s here, here and now.” With data center capacity expanding at roughly 30% annually, the workforce pipeline is not keeping pace with physical buildout. The Five-Year Experience Trap One of the industry’s most persistent self-inflicted wounds, Cronin argues, is the widespread requirement for five years of experience in roles that are effectively entry level. The result is a closed-loop hiring dynamic: New workers can’t get hired without experience They can’t gain experience without being hired Operators end up poaching from each other Workers may benefit from the resulting 10–20% salary jumps, but the overall talent pool remains stagnant. “It’s not helping us grow the industry,” Cronin said. In a market defined by rapid expansion and increasing system complexity, that

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Aeroderivative Turbines Move to the Center of AI Data Center Power Strategy

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Cooling’s New Reality: It’s Not Air vs. Liquid Anymore. It’s Architecture.

By early 2026, the data center cooling conversation has started to sound less like a product catalog and more like a systems engineering summit. The old framing – air cooling versus liquid cooling – still matters, but it increasingly misses the point. AI-era facilities are being defined by thermal constraints that run from chip-level cold plates to facility heat rejection, with critical decisions now shaped by pumping power, fluid selection, reliability under ambient extremes, water availability, and manufacturing throughput. That full-stack shift is written all over a grab bag of recent cooling announcements. On one end of the spectrum we see a Department of Energy-funded breakthrough aimed directly at next-generation GPU heat flux. On the other, it’s OEM product launches built to withstand –20°F to 140°F operating conditions and recover full cooling capacity within minutes of a power interruption. In between we find a major acquisition move for advanced liquid cooling IP, a manufacturing expansion that more than doubles footprint, and the quiet rise of refrigerants and heat-transfer fluids as design-level considerations. What’s emerging is a new reality. Cooling is becoming one of the primary constraints on AI deployment technically, economically, and geographically. The winners will be the players that can integrate the whole stack and scale it. 1) The Chip-level Arms Race: Single-phase Fights for More Runway The most “pure engineering” signal in this news batch comes from HRL Laboratories, which on Feb. 24, 2026 unveiled details of a single-phase direct liquid cooling approach called Low-Chill™. HRL’s framing is pointed: the industry wants higher GPU and rack power densities, but many operators are wary of the cost and operational complexity of two-phase cooling. HRL says Low-Chill was developed under the U.S. Department of Energy’s ARPA-E COOLERCHIPS program, and claims a leap that goes straight at the bottleneck. It can increase

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Policy Shock: Big Tech Told to Power Its Own AI Buildout

The AI data center boom has been colliding with grid reality for more than two years. This week, the issue moved closer to the policy front lines. The White House is advancing a “ratepayer protection” framework that has gained visibility in recent days, aimed at ensuring large AI data center projects do not shift grid upgrade costs onto residential customers. It’s a signal widely interpreted by industry observers as encouraging hyperscalers to bring dedicated power solutions to the table. The Power Question Moves to Center Stage Washington now appears poised to push the industry toward a structural response to the data center power conundrum. The new federal impetus for major technology companies to shoulder the cost of their own power infrastructure is quickly emerging as one of the most consequential policy developments for the digital infrastructure sector in 2026. If formalized, the initiative would effectively codify a shift already underway which has found hyperscale and AI developers moving aggressively toward behind-the-meter generation and dedicated energy strategies. For an industry already grappling with interconnection delays, utility pushback, and mounting community scrutiny, the signal is unmistakable. The era of relying primarily on shared grid capacity for large AI campuses may be ending. From Market Trend to Policy Direction Large tech firms, including the biggest cloud and AI players, have been under increasing pressure from regulators and utilities concerned about ratepayer exposure and grid reliability. Policymakers are now signaling that future large-load approvals may hinge on whether developers can demonstrate energy self-sufficiency or dedicated supply. The logic is straightforward. AI campuses are arriving at hundreds of megawatts to gigawatt scale. Transmission upgrades are measured in multi-year timelines. Utilities face growing political pressure to protect residential customers. In that context, the emerging federal posture does not create a new trend so much as accelerate

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Enterprise Spotlight: Data Center Modernization

The demands for, and challenges of, deploying AI applications has ratcheted up the urgency to bring data centers into the AI age. It’s a strategic imperative and success requires partners across the infrastructure spectrum, from servers and storage to high-performance computing, networking, software, and security. IT leaders, intensely focused on data center modernization, need strategies, roadmaps, and products that will get them there. Download the March 2026 issue of the Enterprise Spotlight from the editors of CIO, Computerworld, CSO, InfoWorld, and Network World and learn how data center modernization is taking shape in 2026.

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Microsoft will invest $80B in AI data centers in fiscal 2025

And Microsoft isn’t the only one that is ramping up its investments into AI-enabled data centers. Rival cloud service providers are all investing in either upgrading or opening new data centers to capture a larger chunk of business from developers and users of large language models (LLMs).  In a report published in October 2024, Bloomberg Intelligence estimated that demand for generative AI would push Microsoft, AWS, Google, Oracle, Meta, and Apple would between them devote $200 billion to capex in 2025, up from $110 billion in 2023. Microsoft is one of the biggest spenders, followed closely by Google and AWS, Bloomberg Intelligence said. Its estimate of Microsoft’s capital spending on AI, at $62.4 billion for calendar 2025, is lower than Smith’s claim that the company will invest $80 billion in the fiscal year to June 30, 2025. Both figures, though, are way higher than Microsoft’s 2020 capital expenditure of “just” $17.6 billion. The majority of the increased spending is tied to cloud services and the expansion of AI infrastructure needed to provide compute capacity for OpenAI workloads. Separately, last October Amazon CEO Andy Jassy said his company planned total capex spend of $75 billion in 2024 and even more in 2025, with much of it going to AWS, its cloud computing division.

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John Deere unveils more autonomous farm machines to address skill labor shortage

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Self-driving tractors might be the path to self-driving cars. John Deere has revealed a new line of autonomous machines and tech across agriculture, construction and commercial landscaping. The Moline, Illinois-based John Deere has been in business for 187 years, yet it’s been a regular as a non-tech company showing off technology at the big tech trade show in Las Vegas and is back at CES 2025 with more autonomous tractors and other vehicles. This is not something we usually cover, but John Deere has a lot of data that is interesting in the big picture of tech. The message from the company is that there aren’t enough skilled farm laborers to do the work that its customers need. It’s been a challenge for most of the last two decades, said Jahmy Hindman, CTO at John Deere, in a briefing. Much of the tech will come this fall and after that. He noted that the average farmer in the U.S. is over 58 and works 12 to 18 hours a day to grow food for us. And he said the American Farm Bureau Federation estimates there are roughly 2.4 million farm jobs that need to be filled annually; and the agricultural work force continues to shrink. (This is my hint to the anti-immigration crowd). John Deere’s autonomous 9RX Tractor. Farmers can oversee it using an app. While each of these industries experiences their own set of challenges, a commonality across all is skilled labor availability. In construction, about 80% percent of contractors struggle to find skilled labor. And in commercial landscaping, 86% of landscaping business owners can’t find labor to fill open positions, he said. “They have to figure out how to do

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2025 playbook for enterprise AI success, from agents to evals

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More 2025 is poised to be a pivotal year for enterprise AI. The past year has seen rapid innovation, and this year will see the same. This has made it more critical than ever to revisit your AI strategy to stay competitive and create value for your customers. From scaling AI agents to optimizing costs, here are the five critical areas enterprises should prioritize for their AI strategy this year. 1. Agents: the next generation of automation AI agents are no longer theoretical. In 2025, they’re indispensable tools for enterprises looking to streamline operations and enhance customer interactions. Unlike traditional software, agents powered by large language models (LLMs) can make nuanced decisions, navigate complex multi-step tasks, and integrate seamlessly with tools and APIs. At the start of 2024, agents were not ready for prime time, making frustrating mistakes like hallucinating URLs. They started getting better as frontier large language models themselves improved. “Let me put it this way,” said Sam Witteveen, cofounder of Red Dragon, a company that develops agents for companies, and that recently reviewed the 48 agents it built last year. “Interestingly, the ones that we built at the start of the year, a lot of those worked way better at the end of the year just because the models got better.” Witteveen shared this in the video podcast we filmed to discuss these five big trends in detail. Models are getting better and hallucinating less, and they’re also being trained to do agentic tasks. Another feature that the model providers are researching is a way to use the LLM as a judge, and as models get cheaper (something we’ll cover below), companies can use three or more models to

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OpenAI’s red teaming innovations define new essentials for security leaders in the AI era

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More OpenAI has taken a more aggressive approach to red teaming than its AI competitors, demonstrating its security teams’ advanced capabilities in two areas: multi-step reinforcement and external red teaming. OpenAI recently released two papers that set a new competitive standard for improving the quality, reliability and safety of AI models in these two techniques and more. The first paper, “OpenAI’s Approach to External Red Teaming for AI Models and Systems,” reports that specialized teams outside the company have proven effective in uncovering vulnerabilities that might otherwise have made it into a released model because in-house testing techniques may have missed them. In the second paper, “Diverse and Effective Red Teaming with Auto-Generated Rewards and Multi-Step Reinforcement Learning,” OpenAI introduces an automated framework that relies on iterative reinforcement learning to generate a broad spectrum of novel, wide-ranging attacks. Going all-in on red teaming pays practical, competitive dividends It’s encouraging to see competitive intensity in red teaming growing among AI companies. When Anthropic released its AI red team guidelines in June of last year, it joined AI providers including Google, Microsoft, Nvidia, OpenAI, and even the U.S.’s National Institute of Standards and Technology (NIST), which all had released red teaming frameworks. Investing heavily in red teaming yields tangible benefits for security leaders in any organization. OpenAI’s paper on external red teaming provides a detailed analysis of how the company strives to create specialized external teams that include cybersecurity and subject matter experts. The goal is to see if knowledgeable external teams can defeat models’ security perimeters and find gaps in their security, biases and controls that prompt-based testing couldn’t find. What makes OpenAI’s recent papers noteworthy is how well they define using human-in-the-middle

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