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The race to make the perfect baby is creating an ethical mess

Consider, if you will, the translucent blob in the eye of a microscope: a human blastocyst, the biological specimen that emerges just five days or so after a fateful encounter between egg and sperm. This bundle of cells, about the size of a grain of sand pulled from a powdery white Caribbean beach, contains the coiled potential of a future life: 46 chromosomes, thousands of genes, and roughly six billion base pairs of DNA—an instruction manual to assemble a one-of-a-kind human. Now imagine a laser pulse snipping a hole in the blastocyst’s outermost shell so a handful of cells can be suctioned up by a microscopic pipette. This is the moment, thanks to advances in genetic sequencing technology, when it becomes possible to read virtually that entire instruction manual. An emerging field of science seeks to use the analysis pulled from that procedure to predict what kind of a person that embryo might become. Some parents turn to these tests to avoid passing on devastating genetic disorders that run in their families. A much smaller group, driven by dreams of Ivy League diplomas or attractive, well-behaved offspring, are willing to pay tens of thousands of dollars to optimize for intelligence, appearance, and personality. Some of the most eager early boosters of this technology are members of the Silicon Valley elite, including tech billionaires like Elon Musk, Peter Thiel, and Coinbase CEO Brian Armstrong.  Embryo selection is less like a build-a-baby workshop and more akin to a store where parents can shop for their future children from several available models—complete with stat cards. But customers of the companies emerging to provide it to the public may not be getting what they’re paying for. Genetics experts have been highlighting the potential deficiencies of this testing for years. A 2021 paper by members of the European Society of Human Genetics said, “No clinical research has been performed to assess its diagnostic effectiveness in embryos. Patients need to be properly informed on the limitations of this use.” And a paper published this May in the Journal of Clinical Medicine echoed this concern and expressed particular reservations about screening for psychiatric disorders and non-­disease-related traits: “Unfortunately, no clinical research has to date been published comprehensively evaluating the effectiveness of this strategy [of predictive testing]. Patient awareness regarding the limitations of this procedure is paramount.”     Moreover, the assumptions underlying some of this work—that how a person turns out is the product not of privilege or circumstance but of innate biology—have made these companies a political lightning rod.  SELMAN DESIGN As this niche technology begins to make its way toward the mainstream, scientists and ethicists are racing to confront the implications—for our social contract, for future generations, and for our very understanding of what it means to be human. Preimplantation genetic testing (PGT), while still relatively rare, is not new. Since the 1990s, parents undergoing in vitro fertilization have been able to access a number of genetic tests before choosing which embryo to use. A type known as PGT-M can detect single-gene disorders like cystic fibrosis, sickle cell anemia, and Huntington’s disease. PGT-A can ascertain the sex of an embryo and identify chromosomal abnormalities that can lead to conditions like Down syndrome or reduce the chances that an embryo will implant successfully in the uterus. PGT-SR helps parents avoid embryos with issues such as duplicated or missing segments of the chromosome. Those tests all identify clear-cut genetic problems that are relatively easy to detect, but most of the genetic instruction manual included in an embryo is written in far more nuanced code. In recent years, a fledgling market has sprung up around a new, more advanced version of the testing process called PGT-P: preimplantation genetic testing for polygenic disorders (and, some claim, traits)—that is, outcomes determined by the elaborate interaction of hundreds or thousands of genetic variants. In 2020, the first baby selected using PGT-P was born. While the exact figure is unknown, estimates put the number of children who have now been born with the aid of this technology in the hundreds. As the technology is commercialized, that number is likely to grow. Embryo selection is less like a build-a-baby workshop and more akin to a store where parents can shop for their future children from several available models—complete with stat cards indicating their predispositions. A handful of startups, armed with tens of millions of dollars of Silicon Valley cash, have developed proprietary algorithms to compute these stats—analyzing vast numbers of genetic variants and producing a “polygenic risk score” that shows the probability of an embryo developing a variety of complex traits.   For the last five years or so, two companies—Genomic Prediction and Orchid—have dominated this small landscape, focusing their efforts on disease prevention. But more recently, two splashy new competitors have emerged: Nucleus Genomics and Herasight, which have rejected the more cautious approach of their predecessors and waded into the controversial territory of genetic testing for intelligence. (Nucleus also offers tests for a wide variety of other behavioral and appearance-related traits.)  The practical limitations of polygenic risk scores are substantial. For starters, there is still a lot we don’t understand about the complex gene interactions driving polygenic traits and disorders. And the biobank data sets they are based on tend to overwhelmingly represent individuals with Western European ancestry, making it more difficult to generate reliable scores for patients from other backgrounds. These scores also lack the full context of environment, lifestyle, and the myriad other factors that can influence a person’s characteristics. And while polygenic risk scores can be effective at detecting large, population-level trends, their predictive abilities drop significantly when the sample size is as tiny as a single batch of embryos that share much of the same DNA. The medical community—including organizations like the American Society of Human Genetics, the American College of Medical Genetics and Genomics, and the American Society for Reproductive Medicine—is generally wary of using polygenic risk scores for embryo selection. “The practice has moved too fast with too little evidence,” the American College of Medical Genetics and Genomics wrote in an official statement in 2024. But beyond questions of whether evidence supports the technology’s effectiveness, critics of the companies selling it accuse them of reviving a disturbing ideology: eugenics, or the belief that selective breeding can be used to improve humanity. Indeed, some of the voices who have been most confident that these methods can successfully predict nondisease traits have made startling claims about natural genetic hierarchies and innate racial differences. What everyone can agree on, though, is that this new wave of technology is helping to inflame a centuries-old debate over nature versus nurture. The term “eugenics” was coined in 1883 by a British anthropologist and statistician named Sir Francis Galton, inspired in part by the work of his cousin Charles Darwin. He derived it from a Greek word meaning “good in stock, hereditarily endowed with noble qualities.” Some of modern history’s darkest chapters have been built on Galton’s legacy, from the Holocaust to the forced sterilization laws that affected certain groups in the United States well into the 20th century. Modern science has demonstrated the many logical and empirical problems with Galton’s methodology. (For starters, he counted vague concepts like “eminence”—as well as infections like syphilis and tuberculosis—as heritable phenotypes, meaning characteristics that result from the interaction of genes and environment.) Yet even today, Galton’s influence lives on in the field of behavioral genetics, which investigates the genetic roots of psychological traits. Starting in the 1960s, researchers in the US began to revisit one of Galton’s favorite methods: twin studies. Many of these studies, which analyzed pairs of identical and fraternal twins to try to determine which traits were heritable and which resulted from socialization, were funded by the US government. The most well-known of these, the Minnesota Twin Study, also accepted grants from the Pioneer Fund, a now defunct nonprofit that had promoted eugenics and “race betterment” since its founding in 1937.  The nature-versus-nurture debate hit a major inflection point in 2003, when the Human Genome Project was declared complete. After 13 years and at a cost of nearly $3 billion, an international consortium of thousands of researchers had sequenced 92% of the human genome for the first time. Today, the cost of sequencing a genome can be as low as $600, and one company says it will soon drop even further. This dramatic reduction has made it possible to build massive DNA databases like the UK Biobank and the National Institutes of Health’s All of Us, each containing genetic data from more than half a million volunteers. Resources like these have enabled researchers to conduct genome-wide association studies, or GWASs, which identify correlations between genetic variants and human traits by analyzing single-nucleotide polymorphisms (SNPs)—the most common form of genetic variation between individuals. The findings from these studies serve as a reference point for developing polygenic risk scores. Most GWASs have focused on disease prevention and personalized medicine. But in 2011, a group of medical researchers, social scientists, and economists launched the Social Science Genetic Association Consortium (SSGAC) to investigate the genetic basis of complex social and behavioral outcomes. One of the phenotypes they focused on was the level of education people reached. “It was a bit of a phenotype of convenience,” explains Patrick Turley, an economist and member of the steering committee at SSGAC, given that educational attainment is routinely recorded in surveys when genetic data is collected. Still, it was “clear that genes play some role,” he says. “And trying to understand what that role is, I think, is really interesting.” He adds that social scientists can also use genetic data to try to better “understand the role that is due to nongenetic pathways.” Many on the left are generally willing to allow that any number of traits, from addiction to obesity, are genetically influenced. Yet heritable cognitive ability seems to be “beyond the pale for us to integrate as a source of difference.” The work immediately stirred feelings of discomfort—not least among the consortium’s own members, who feared that they might unintentionally help reinforce racism, inequality, and genetic determinism.  It’s also created quite a bit of discomfort in some political circles, says Kathryn Paige Harden, a psychologist and behavioral geneticist at the University of Texas in Austin, who says she has spent much of her career making the unpopular argument to fellow liberals that genes are relevant predictors of social outcomes.  Harden thinks a strength of those on the left is their ability to recognize “that bodies are different from each other in a way that matters.” Many are generally willing to allow that any number of traits, from addiction to obesity, are genetically influenced. Yet, she says, heritable cognitive ability seems to be “beyond the pale for us to integrate as a source of difference that impacts our life.”  Harden believes that genes matter for our understanding of traits like intelligence, and that this should help shape progressive policymaking. She gives the example of an education department seeking policy interventions to improve math scores in a given school district. If a polygenic risk score is “as strongly correlated with their school grades” as family income is, she says of the students in such a district, then “does deliberately not collecting that [genetic] information, or not knowing about it, make your research harder [and] your inferences worse?” To Harden, persisting with this strategy of avoidance for fear of encouraging eugenicists is a mistake. If “insisting that IQ is a myth and genes have nothing to do with it was going to be successful at neutralizing eugenics,” she says, “it would’ve won by now.” Part of the reason these ideas are so taboo in many circles is that today’s debate around genetic determinism is still deeply infused with Galton’s ideas—and has become a particular fixation among the online right.  SELMAN DESIGN After Elon Musk took over Twitter (now X) in 2022 and loosened its restrictions on hate speech, a flood of accounts started sharing racist posts, some speculating about the genetic origins of inequality while arguing against immigration and racial integration. Musk himself frequently reposts and engages with accounts like Crémieux Recueil, the pen name of independent researcher Jordan Lasker, who has written about the “Black-White IQ gap,” and i/o, an anonymous account that once praised Musk for “acknowledging data on race and crime,” saying it “has done more to raise awareness of the disproportionalities observed in these data than anything I can remember.” (In response to allegations that his research encourages eugenics, Lasker wrote to MIT Technology Review, “The popular understanding of eugenics is about coercion and cutting people cast as ‘undesirable’ out of the breeding pool. This is nothing like that, so it doesn’t qualify as eugenics by that popular understanding of the term.” After going to print, i/o wrote in an email, “Just because differences in intelligence at the individual level are largely heritable, it does not mean that group differences in measured intelligence … are due to genetic differences between groups,” but that the latter is not “scientifically settled” and “an extremely important (and necessary) research area that should be funded rather than made taboo.” He added, “I’ve never made any argument against racial integration or intermarriage or whatever.” X and Musk did not respond to requests for comment.) Harden, though, warns against discounting the work of an entire field because of a few noisy neoreactionaries. “I think there can be this idea that technology is giving rise to the terrible racism,” she says. The truth, she believes, is that “the racism has preexisted any of this technology.” In 2019, a company called Genomic Prediction began to offer the first preimplantation polygenic testing that had ever been made commercially available. With its LifeView Embryo Health Score, prospective parents are able to assess their embryos’ predisposition to genetically complex health problems like cancer, diabetes, and heart disease. Pricing for the service starts at $3,500. Genomic Prediction uses a technique called an SNP array, which targets specific sites in the genome where common variants occur. The results are then cross-checked against GWASs that show correlations between genetic variants and certain diseases. Four years later, a company named Orchid began offering a competing test. Orchid’s Whole Genome Embryo Report distinguished itself by claiming to sequence more than 99% of an embryo’s genome, allowing it to detect novel mutations and, the company says, diagnose rare diseases more accurately. For $2,500 per embryo, parents can access polygenic risk scores for 12 disorders, including schizophrenia, breast cancer, and hypothyroidism.  Orchid was founded by a woman named Noor Siddiqui. Before getting undergraduate and graduate degrees from Stanford, she was awarded the Thiel fellowship—a $200,000 grant given to young entrepreneurs willing to work on their ideas instead of going to college—back when she was a teenager, in 2012. This set her up to attract attention from members of the tech elite as both customers and financial backers. Her company has raised $16.5 million to date from investors like Ethereum founder Vitalik Buterin, former Coinbase CTO Balaji Srinivasan, and Armstrong, the Coinbase CEO. In August Siddiqui made the controversial suggestion that parents who choose not to use genetic testing might be considered irresponsible. “Just be honest: you’re okay with your kid potentially suffering for life so you can feel morally superior …” she wrote on X. Americans have varied opinions on the emerging technology. In 2024, a group of bioethicists surveyed 1,627 US adults to determine attitudes toward a variety of polygenic testing criteria. A large majority approved of testing for physical health conditions like cancer, heart disease, and diabetes. Screening for mental health disorders, like depression, OCD, and ADHD, drew a more mixed—but still positive—response. Appearance-related traits, like skin color, baldness, and height, received less approval as something to test for. Intelligence was among the most contentious traits—unsurprising given the way it has been weaponized throughout history and the lack of cultural consensus on how it should even be defined. (In many countries, intelligence testing for embryos is heavily regulated; in the UK, the practice is banned outright.) In the 2024 survey, 36.9% of respondents approved of preimplantation genetic testing for intelligence, 40.5% disapproved, and 22.6% said they were uncertain. Despite the disagreement, intelligence has been among the traits most talked about as targets for testing. From early on, Genomic Prediction says, it began receiving inquiries “from all over the world” about testing for intelligence, according to Diego Marin, the company’s head of global business development and scientific affairs. At one time, the company offered a predictor for what it called “intellectual disability.” After some backlash questioning both the predictive capacity and the ethics of these scores, the company discontinued the feature. “Our mission and vision of this company is not to improve [a baby], but to reduce risk for disease,” Marin told me. “When it comes to traits about IQ or skin color or height or something that’s cosmetic and doesn’t really have a connotation of a disease, then we just don’t invest in it.” Orchid, on the other hand, does test for genetic markers associated with intellectual disability and developmental delay. But that may not be all. According to one employee of the company, who spoke on the condition of anonymity, intelligence testing is also offered to “high-roller” clients. According to this employee, another source close to the company, and reporting in the Washington Post, Musk used Orchid’s services in the conception of at least one of the children he shares with the tech executive Shivon Zilis. (Orchid, Musk, and Zilis did not respond to requests for comment.) I met Kian Sadeghi, the 25-year-old founder of New York–based Nucleus Genomics, on a sweltering July afternoon in his SoHo office. Slight and kinetic, Sadeghi spoke at a machine-gun pace, pausing only occasionally to ask if I was keeping up.  Sadeghi had modified his first organism—a sample of brewer’s yeast—at the age of 16. As a high schooler in 2016, he was taking a course on CRISPR-Cas9 at a Brooklyn laboratory when he fell in love with the “beautiful depth” of genetics. Just a few years later, he dropped out of college to build “a better 23andMe.”  His company targets what you might call the application layer of PGT-P, accepting data from IVF clinics—and even from the competitors mentioned in this story—and running its own computational analysis. “Unlike a lot of the other testing companies, we’re software first, and we’re consumer first,” Sadeghi told me. “It’s not enough to give someone a polygenic score. What does that mean? How do you compare them? There’s so many really hard design problems.” Like its competitors, Nucleus calculates its polygenic risk scores by comparing an individual’s genetic data with trait-associated variants identified in large GWASs, providing statistically informed predictions.  Nucleus provides two displays of a patient’s results: a Z-score, plotted from –4 to 4, which explains the risk of a certain trait relative to a population with similar genetic ancestry (for example, if Embryo #3 has a 2.1 Z-score for breast cancer, its risk is higher than average), and an absolute risk score, which includes relevant clinical factors (Embryo #3 has a minuscule actual risk of breast cancer, given that it is male). The real difference between Nucleus and its competitors lies in the breadth of what it claims to offer clients. On its sleek website, prospective parents can sort through more than 2,000 possible diseases, as well as traits from eye color to IQ. Access to the Nucleus Embryo platform costs $8,999, while the company’s new IVF+ offering—which includes one IVF cycle with a partner clinic, embryo screening for up to 20 embryos, and concierge services throughout the process—starts at $24,999. “Maybe you want your baby to have blue eyes versus green eyes,” Nucleus founder Kian Sadeghi said at a June event. “That is up to the liberty of the parents.” Its promises are remarkably bold. The company claims to be able to forecast a propensity for anxiety, ADHD, insomnia, and other mental issues. It says you can see which of your embryos are more likely to have alcohol dependence, which are more likely to be left-handed, and which might end up with severe acne or seasonal allergies. (Nevertheless, at the time of writing, the embryo-screening platform provided this disclaimer: “DNA is not destiny. Genetics can be a helpful tool for choosing an embryo, but it’s not a guarantee. Genetic research is still in it’s [sic] infancy, and there’s still a lot we don’t know about how DNA shapes who we are.”) To people accustomed to sleep trackers, biohacking supplements, and glucose monitoring, taking advantage of Nucleus’s options might seem like a no-brainer. To anyone who welcomes a bit of serendipity in their life, this level of perceived control may be disconcerting to say the least. Sadeghi likes to frame his arguments in terms of personal choice. “Maybe you want your baby to have blue eyes versus green eyes,” he told a small audience at Nucleus Embryo’s June launch event. “That is up to the liberty of the parents.” On the official launch day, Sadeghi spent hours gleefully sparring with X users who accused him of practicing eugenics. He rejects the term, favoring instead “genetic optimization”—though it seems he wasn’t too upset about the free viral marketing. “This week we got five million impressions on Twitter,” he told a crowd at the launch event, to a smattering of applause. (In an email to MIT Technology Review, Sadeghi wrote, “The history of eugenics is one of coercion and discrimination by states and institutions; what Nucleus does is the opposite—genetic forecasting that empowers individuals to make informed decisions.”) Nucleus has raised more than $36 million from investors like Srinivasan, Alexis Ohanian’s venture capital firm Seven Seven Six, and Thiel’s Founders Fund. (Like Siddiqui, Sadeghi was a recipient of a Thiel fellowship when he dropped out of college; a representative for Thiel did not respond to a request for comment for this story.) Sadeghi has even poached Genomic Prediction’s cofounder Nathan Treff, who is now Nucleus’s chief clinical officer. Sadeghi’s real goal is to build a one-stop shop for every possible application of genetic sequencing technology, from genealogy to precision medicine to genetic engineering. He names a handful of companies providing these services, with a combined market cap in the billions. “Nucleus is collapsing all five of these companies into one,” he says. “We are not an IVF testing company. We are a genetic stack.” This spring, I elbowed my way into a packed hotel bar in the Flatiron district, where over a hundred people had gathered to hear a talk called “How to create SUPERBABIES.” The event was part of New York’s Deep Tech Week, so I expected to meet a smattering of biotech professionals and investors. Instead, I was surprised to encounter a diverse and curious group of creatives, software engineers, students, and prospective parents—many of whom had come with no previous knowledge of the subject. The speaker that evening was Jonathan Anomaly, a soft-spoken political philosopher whose didactic tone betrays his years as a university professor. Some of Anomaly’s academic work has focused on developing theories of rational behavior. At Duke and the University of Pennsylvania, he led introductory courses on game theory, ethics, and collective action problems as well as bioethics, digging into thorny questions about abortion, vaccines, and euthanasia. But perhaps no topic has interested him so much as the emerging field of genetic enhancement.  In 2018, in a bioethics journal, Anomaly published a paper with the intentionally provocative title “Defending Eugenics.” He sought to distinguish what he called “positive eugenics”—noncoercive methods aimed at increasing traits that “promote individual and social welfare”—from the so-called “negative eugenics” we know from our history books. Anomaly likes to argue that embryo selection isn’t all that different from practices we already take for granted. Don’t believe two cousins should be allowed to have children? Perhaps you’re a eugenicist, he contends. Your friend who picked out a six-foot-two Harvard grad from a binder of potential sperm donors? Same logic. His hiring at the University of Pennsylvania in 2019 caused outrage among some students, who accused him of “racial essentialism.” In 2020, Anomaly left academia, lamenting that “American universities had become an intellectual prison.” A few years later, Anomaly joined a nascent PGT-P company named Herasight, which was promising to screen for IQ. At the end of July, the company officially emerged from stealth mode. A representative told me that most of the money raised so far is from angel investors, including Srinivasan, who also invested in Orchid and Nucleus. According to the launch announcement on X, Herasight has screened “hundreds of embryos” for private customers and is beginning to offer its first publicly available consumer product, a polygenic assessment that claims to detect an embryo’s likelihood of developing 17 diseases. Their marketing materials boast predictive abilities 122% better than Orchid’s and 193% better than Genomic Prediction’s for this set of diseases. (“Herasight is comparing their current predictor to models we published over five years ago,” Genomic Prediction responded in a statement. “Our team is confident our predictors are world-class and are not exceeded in quality by any other lab.”)  The company did not include comparisons with Nucleus, pointing to the “absence of published performance validations” by that company and claiming it represented a case where “marketing outpaces science.” (“Nucleus is known for world-class science and marketing, and we understand why that’s frustrating to our competitors,” a representative from the company responded in a comment.)  Herasight also emphasized new advances in “within-family validation” (making sure that the scores are not merely picking up shared environmental factors by comparing their performance between unrelated people to their performance between siblings) and “cross-­ancestry accuracy” (improving the accuracy of scores for people outside the European ancestry groups where most of the biobank data is concentrated). The representative explained that pricing varies by customer and the number of embryos tested, but it can reach $50,000. When it comes to traits that Jonathan Anomaly believes are genetically encoded, intelligence is just the tip of the iceberg. He has also spoken about the heritability of empathy, violence, religiosity, and political leanings. Herasight tests for just one non-disease-related trait: intelligence. For a couple who produce 10 embryos, it claims it can detect an IQ spread of about 15 points, from the lowest-scoring embryo to the highest. The representative says the company plans to release a detailed white paper on its IQ predictor in the future. The day of Herasight’s launch, Musk responded to the company announcement: “Cool.” Meanwhile, a Danish researcher named Emil Kirkegaard, whose research has largely focused on IQ differences between racial groups, boosted the company to his nearly 45,000 followers on X (as well as in a Substack blog), writing, “Proper embryo selection just landed.” Kirkegaard has in fact supported Anomaly’s work for years; he’s posted about him on X and recommended his 2020 book Creating Future People, which he called a “biotech eugenics advocacy book,” adding: “Naturally, I agree with this stuff!” When it comes to traits that Anomaly believes are genetically encoded, intelligence—which he claimed in his talk is about 75% heritable—is just the tip of the iceberg. He has also spoken about the heritability of empathy, impulse control, violence, passivity, religiosity, and political leanings. Anomaly concedes there are limitations to the kinds of relative predictions that can be made from a small batch of embryos. But he believes we’re only at the dawn of what he likes to call the “reproductive revolution.” At his talk, he pointed to a technology currently in development at a handful of startups: in vitro gametogenesis. IVG aims to create sperm or egg cells in a laboratory using adult stem cells, genetically reprogrammed from cells found in a sample of skin or blood. In theory, this process could allow a couple to quickly produce a practically unlimited number of embryos to analyze for preferred traits. Anomaly predicted this technology could be ready to use on humans within eight years. SELMAN DESIGN “I doubt the FDA will allow it immediately. That’s what places like Próspera are for,” he said, referring to the so-called “startup city” in Honduras, where scientists and entrepreneurs can conduct medical experiments free from the kinds of regulatory oversight they’d encounter in the US. “You might have a moral intuition that this is wrong,” said Anomaly, “but when it’s discovered that elites are doing it privately … the dominoes are going to fall very, very quickly.” The coming “evolutionary arms race,” he claimed, will “change the moral landscape.” He added that some of those elites are his own customers: “I could already name names, but I won’t do it.” After Anomaly’s talk was over, I spoke with a young photographer who told me he was hoping to pursue a master’s degree in theology. He came to the event, he told me, to reckon with the ethical implications of playing God. “Technology is sending us toward an Old-to-New-Testament transition moment, where we have to decide what parts of religion still serve us,” he said soberly. Criticisms of polygenic testing tend to fall into two camps: skepticism about the tests’ effectiveness and concerns about their ethics. “On one hand,” says Turley from the Social Science Genetic Association Consortium, “you have arguments saying ‘This isn’t going to work anyway, and the reason it’s bad is because we’re tricking parents, which would be a problem.’ And on the other hand, they say, ‘Oh, this is going to work so well that it’s going to lead to enormous inequalities in society.’ It’s just funny to see. Sometimes these arguments are being made by the same people.” One of those people is Sasha Gusev, who runs a quantitative genetics lab at the Dana-Farber Cancer Institute. A vocal critic of PGT-P for embryo selection, he also often engages in online debates with the far-right accounts promoting race science on X. Gusev is one of many professionals in his field who believe that because of numerous confounding socioeconomic factors—for example, childhood nutrition, geography, personal networks, and parenting styles—there isn’t much point in trying to trace outcomes like educational attainment back to genetics, particularly not as a way to prove that there’s a genetic basis for IQ. He adds, “I think there’s a real risk in moving toward a society where you see genetics and ‘genetic endowments’ as the drivers of people’s behavior and as a ceiling on their outcomes and their capabilities.” Gusev thinks there is real promise for this technology in clinical settings among specific adult populations. For adults identified as having high polygenic risk scores for cancer and cardiovascular disease, he argues, a combination of early screening and intervention could be lifesaving. But when it comes to the preimplantation testing currently on the market, he thinks there are significant limitations—and few regulatory measures or long-term validation methods to check the promises companies are making. He fears that giving these services too much attention could backfire. “These reckless, overpromised, and oftentimes just straight-up manipulative embryo selection applications are a risk for the credibility and the utility of these clinical tools,” he says. Many IVF patients have also had strong reactions to publicity around PGT-P. When the New York Times published an opinion piece about Orchid in the spring, angry parents took to Reddit to rant. One user posted, “For people who dont [sic] know why other types of testing are necessary or needed this just makes IVF people sound like we want to create ‘perfect’ babies, while we just want (our) healthy babies.” Still, others defended the need for a conversation. “When could technologies like this change the mission from helping infertile people have healthy babies to eugenics?” one Redditor posted. “It’s a fine line to walk and an important discussion to have.” Some PGT-P proponents, like Kirkegaard and Anomaly, have argued that policy decisions should more explicitly account for genetic differences. In a series of blog posts following the 2024 presidential election, under the header “Make science great again,” Kirkegaard called for ending affirmative action laws, legalizing race-based hiring discrimination, and removing restrictions on data sets like the NIH’s All of Us biobank that prevent researchers like him from using the data for race science. Anomaly has criticized social welfare policies for putting a finger on the scale to “punish the high-IQ people.” Indeed, the notion of genetic determinism has gained some traction among loyalists to President Donald Trump.  In October 2024, Trump himself made a campaign stop on the conservative radio program The Hugh Hewitt Show. He began a rambling answer about immigration and homicide statistics. “A murderer, I believe this, it’s in their genes. And we got a lot of bad genes in our country right now,” he told the host. Gusev believes that while embryo selection won’t have much impact on individual outcomes, the intellectual framework endorsed by many PGT-P advocates could have dire social consequences. “If you just think of the differences that we observe in society as being cultural, then you help people out. You give them better schooling, you give them better nutrition and education, and they’re able to excel,” he says. “If you think of these differences as being strongly innate, then you can fool yourself into thinking that there’s nothing that can be done and people just are what they are at birth.” For the time being, there are no plans for longitudinal studies to track actual outcomes for the humans these companies have helped bring into the world. Harden, the behavioral geneticist from UT Austin, suspects that 25 years down the line, adults who were once embryos selected on the basis of polygenic risk scores are “going to end up with the same question that we all have.” They will look at their life and wonder, “What would’ve had to change for it to be different?” Julia Black is a Brooklyn-based features writer and a reporter in residence at Omidyar Network. She has previously worked for Business Insider, Vox, The Information, and Esquire.

Consider, if you will, the translucent blob in the eye of a microscope: a human blastocyst, the biological specimen that emerges just five days or so after a fateful encounter between egg and sperm. This bundle of cells, about the size of a grain of sand pulled from a powdery white Caribbean beach, contains the coiled potential of a future life: 46 chromosomes, thousands of genes, and roughly six billion base pairs of DNA—an instruction manual to assemble a one-of-a-kind human.

Now imagine a laser pulse snipping a hole in the blastocyst’s outermost shell so a handful of cells can be suctioned up by a microscopic pipette. This is the moment, thanks to advances in genetic sequencing technology, when it becomes possible to read virtually that entire instruction manual.

An emerging field of science seeks to use the analysis pulled from that procedure to predict what kind of a person that embryo might become. Some parents turn to these tests to avoid passing on devastating genetic disorders that run in their families. A much smaller group, driven by dreams of Ivy League diplomas or attractive, well-behaved offspring, are willing to pay tens of thousands of dollars to optimize for intelligence, appearance, and personality. Some of the most eager early boosters of this technology are members of the Silicon Valley elite, including tech billionaires like Elon Musk, Peter Thiel, and Coinbase CEO Brian Armstrong. 

Embryo selection is less like a build-a-baby workshop and more akin to a store where parents can shop for their future children from several available models—complete with stat cards.

But customers of the companies emerging to provide it to the public may not be getting what they’re paying for. Genetics experts have been highlighting the potential deficiencies of this testing for years. A 2021 paper by members of the European Society of Human Genetics said, “No clinical research has been performed to assess its diagnostic effectiveness in embryos. Patients need to be properly informed on the limitations of this use.” And a paper published this May in the Journal of Clinical Medicine echoed this concern and expressed particular reservations about screening for psychiatric disorders and non-­disease-related traits: “Unfortunately, no clinical research has to date been published comprehensively evaluating the effectiveness of this strategy [of predictive testing]. Patient awareness regarding the limitations of this procedure is paramount.”    

Moreover, the assumptions underlying some of this work—that how a person turns out is the product not of privilege or circumstance but of innate biology—have made these companies a political lightning rod. 

SELMAN DESIGN

As this niche technology begins to make its way toward the mainstream, scientists and ethicists are racing to confront the implications—for our social contract, for future generations, and for our very understanding of what it means to be human.


Preimplantation genetic testing (PGT), while still relatively rare, is not new. Since the 1990s, parents undergoing in vitro fertilization have been able to access a number of genetic tests before choosing which embryo to use. A type known as PGT-M can detect single-gene disorders like cystic fibrosis, sickle cell anemia, and Huntington’s disease. PGT-A can ascertain the sex of an embryo and identify chromosomal abnormalities that can lead to conditions like Down syndrome or reduce the chances that an embryo will implant successfully in the uterus. PGT-SR helps parents avoid embryos with issues such as duplicated or missing segments of the chromosome.

Those tests all identify clear-cut genetic problems that are relatively easy to detect, but most of the genetic instruction manual included in an embryo is written in far more nuanced code. In recent years, a fledgling market has sprung up around a new, more advanced version of the testing process called PGT-P: preimplantation genetic testing for polygenic disorders (and, some claim, traits)—that is, outcomes determined by the elaborate interaction of hundreds or thousands of genetic variants.

In 2020, the first baby selected using PGT-P was born. While the exact figure is unknown, estimates put the number of children who have now been born with the aid of this technology in the hundreds. As the technology is commercialized, that number is likely to grow.

Embryo selection is less like a build-a-baby workshop and more akin to a store where parents can shop for their future children from several available models—complete with stat cards indicating their predispositions.

A handful of startups, armed with tens of millions of dollars of Silicon Valley cash, have developed proprietary algorithms to compute these stats—analyzing vast numbers of genetic variants and producing a “polygenic risk score” that shows the probability of an embryo developing a variety of complex traits.  

For the last five years or so, two companies—Genomic Prediction and Orchid—have dominated this small landscape, focusing their efforts on disease prevention. But more recently, two splashy new competitors have emerged: Nucleus Genomics and Herasight, which have rejected the more cautious approach of their predecessors and waded into the controversial territory of genetic testing for intelligence. (Nucleus also offers tests for a wide variety of other behavioral and appearance-related traits.) 

The practical limitations of polygenic risk scores are substantial. For starters, there is still a lot we don’t understand about the complex gene interactions driving polygenic traits and disorders. And the biobank data sets they are based on tend to overwhelmingly represent individuals with Western European ancestry, making it more difficult to generate reliable scores for patients from other backgrounds. These scores also lack the full context of environment, lifestyle, and the myriad other factors that can influence a person’s characteristics. And while polygenic risk scores can be effective at detecting large, population-level trends, their predictive abilities drop significantly when the sample size is as tiny as a single batch of embryos that share much of the same DNA.

The medical community—including organizations like the American Society of Human Genetics, the American College of Medical Genetics and Genomics, and the American Society for Reproductive Medicine—is generally wary of using polygenic risk scores for embryo selection. “The practice has moved too fast with too little evidence,” the American College of Medical Genetics and Genomics wrote in an official statement in 2024.

But beyond questions of whether evidence supports the technology’s effectiveness, critics of the companies selling it accuse them of reviving a disturbing ideology: eugenics, or the belief that selective breeding can be used to improve humanity. Indeed, some of the voices who have been most confident that these methods can successfully predict nondisease traits have made startling claims about natural genetic hierarchies and innate racial differences.

What everyone can agree on, though, is that this new wave of technology is helping to inflame a centuries-old debate over nature versus nurture.


The term “eugenics” was coined in 1883 by a British anthropologist and statistician named Sir Francis Galton, inspired in part by the work of his cousin Charles Darwin. He derived it from a Greek word meaning “good in stock, hereditarily endowed with noble qualities.”

Some of modern history’s darkest chapters have been built on Galton’s legacy, from the Holocaust to the forced sterilization laws that affected certain groups in the United States well into the 20th century. Modern science has demonstrated the many logical and empirical problems with Galton’s methodology. (For starters, he counted vague concepts like “eminence”—as well as infections like syphilis and tuberculosis—as heritable phenotypes, meaning characteristics that result from the interaction of genes and environment.)

Yet even today, Galton’s influence lives on in the field of behavioral genetics, which investigates the genetic roots of psychological traits. Starting in the 1960s, researchers in the US began to revisit one of Galton’s favorite methods: twin studies. Many of these studies, which analyzed pairs of identical and fraternal twins to try to determine which traits were heritable and which resulted from socialization, were funded by the US government. The most well-known of these, the Minnesota Twin Study, also accepted grants from the Pioneer Fund, a now defunct nonprofit that had promoted eugenics and “race betterment” since its founding in 1937. 

The nature-versus-nurture debate hit a major inflection point in 2003, when the Human Genome Project was declared complete. After 13 years and at a cost of nearly $3 billion, an international consortium of thousands of researchers had sequenced 92% of the human genome for the first time.

Today, the cost of sequencing a genome can be as low as $600, and one company says it will soon drop even further. This dramatic reduction has made it possible to build massive DNA databases like the UK Biobank and the National Institutes of Health’s All of Us, each containing genetic data from more than half a million volunteers. Resources like these have enabled researchers to conduct genome-wide association studies, or GWASs, which identify correlations between genetic variants and human traits by analyzing single-nucleotide polymorphisms (SNPs)—the most common form of genetic variation between individuals. The findings from these studies serve as a reference point for developing polygenic risk scores.

Most GWASs have focused on disease prevention and personalized medicine. But in 2011, a group of medical researchers, social scientists, and economists launched the Social Science Genetic Association Consortium (SSGAC) to investigate the genetic basis of complex social and behavioral outcomes. One of the phenotypes they focused on was the level of education people reached.

“It was a bit of a phenotype of convenience,” explains Patrick Turley, an economist and member of the steering committee at SSGAC, given that educational attainment is routinely recorded in surveys when genetic data is collected. Still, it was “clear that genes play some role,” he says. “And trying to understand what that role is, I think, is really interesting.” He adds that social scientists can also use genetic data to try to better “understand the role that is due to nongenetic pathways.”

Many on the left are generally willing to allow that any number of traits, from addiction to obesity, are genetically influenced. Yet heritable cognitive ability seems to be “beyond the pale for us to integrate as a source of difference.”

The work immediately stirred feelings of discomfort—not least among the consortium’s own members, who feared that they might unintentionally help reinforce racism, inequality, and genetic determinism. 

It’s also created quite a bit of discomfort in some political circles, says Kathryn Paige Harden, a psychologist and behavioral geneticist at the University of Texas in Austin, who says she has spent much of her career making the unpopular argument to fellow liberals that genes are relevant predictors of social outcomes. 

Harden thinks a strength of those on the left is their ability to recognize “that bodies are different from each other in a way that matters.” Many are generally willing to allow that any number of traits, from addiction to obesity, are genetically influenced. Yet, she says, heritable cognitive ability seems to be “beyond the pale for us to integrate as a source of difference that impacts our life.” 

Harden believes that genes matter for our understanding of traits like intelligence, and that this should help shape progressive policymaking. She gives the example of an education department seeking policy interventions to improve math scores in a given school district. If a polygenic risk score is “as strongly correlated with their school grades” as family income is, she says of the students in such a district, then “does deliberately not collecting that [genetic] information, or not knowing about it, make your research harder [and] your inferences worse?”

To Harden, persisting with this strategy of avoidance for fear of encouraging eugenicists is a mistake. If “insisting that IQ is a myth and genes have nothing to do with it was going to be successful at neutralizing eugenics,” she says, “it would’ve won by now.”

Part of the reason these ideas are so taboo in many circles is that today’s debate around genetic determinism is still deeply infused with Galton’s ideas—and has become a particular fixation among the online right. 

SELMAN DESIGN

After Elon Musk took over Twitter (now X) in 2022 and loosened its restrictions on hate speech, a flood of accounts started sharing racist posts, some speculating about the genetic origins of inequality while arguing against immigration and racial integration. Musk himself frequently reposts and engages with accounts like Crémieux Recueil, the pen name of independent researcher Jordan Lasker, who has written about the “Black-White IQ gap,” and i/o, an anonymous account that once praised Musk for “acknowledging data on race and crime,” saying it “has done more to raise awareness of the disproportionalities observed in these data than anything I can remember.” (In response to allegations that his research encourages eugenics, Lasker wrote to MIT Technology Review, “The popular understanding of eugenics is about coercion and cutting people cast as ‘undesirable’ out of the breeding pool. This is nothing like that, so it doesn’t qualify as eugenics by that popular understanding of the term.” After going to print, i/o wrote in an email, “Just because differences in intelligence at the individual level are largely heritable, it does not mean that group differences in measured intelligence … are due to genetic differences between groups,” but that the latter is not “scientifically settled” and “an extremely important (and necessary) research area that should be funded rather than made taboo.” He added, “I’ve never made any argument against racial integration or intermarriage or whatever.” X and Musk did not respond to requests for comment.)

Harden, though, warns against discounting the work of an entire field because of a few noisy neoreactionaries. “I think there can be this idea that technology is giving rise to the terrible racism,” she says. The truth, she believes, is that “the racism has preexisted any of this technology.”


In 2019, a company called Genomic Prediction began to offer the first preimplantation polygenic testing that had ever been made commercially available. With its LifeView Embryo Health Score, prospective parents are able to assess their embryos’ predisposition to genetically complex health problems like cancer, diabetes, and heart disease. Pricing for the service starts at $3,500. Genomic Prediction uses a technique called an SNP array, which targets specific sites in the genome where common variants occur. The results are then cross-checked against GWASs that show correlations between genetic variants and certain diseases.

Four years later, a company named Orchid began offering a competing test. Orchid’s Whole Genome Embryo Report distinguished itself by claiming to sequence more than 99% of an embryo’s genome, allowing it to detect novel mutations and, the company says, diagnose rare diseases more accurately. For $2,500 per embryo, parents can access polygenic risk scores for 12 disorders, including schizophrenia, breast cancer, and hypothyroidism. 

Orchid was founded by a woman named Noor Siddiqui. Before getting undergraduate and graduate degrees from Stanford, she was awarded the Thiel fellowship—a $200,000 grant given to young entrepreneurs willing to work on their ideas instead of going to college—back when she was a teenager, in 2012. This set her up to attract attention from members of the tech elite as both customers and financial backers. Her company has raised $16.5 million to date from investors like Ethereum founder Vitalik Buterin, former Coinbase CTO Balaji Srinivasan, and Armstrong, the Coinbase CEO.

In August Siddiqui made the controversial suggestion that parents who choose not to use genetic testing might be considered irresponsible. “Just be honest: you’re okay with your kid potentially suffering for life so you can feel morally superior …” she wrote on X.

Americans have varied opinions on the emerging technology. In 2024, a group of bioethicists surveyed 1,627 US adults to determine attitudes toward a variety of polygenic testing criteria. A large majority approved of testing for physical health conditions like cancer, heart disease, and diabetes. Screening for mental health disorders, like depression, OCD, and ADHD, drew a more mixed—but still positive—response. Appearance-related traits, like skin color, baldness, and height, received less approval as something to test for.

Intelligence was among the most contentious traits—unsurprising given the way it has been weaponized throughout history and the lack of cultural consensus on how it should even be defined. (In many countries, intelligence testing for embryos is heavily regulated; in the UK, the practice is banned outright.) In the 2024 survey, 36.9% of respondents approved of preimplantation genetic testing for intelligence, 40.5% disapproved, and 22.6% said they were uncertain.

Despite the disagreement, intelligence has been among the traits most talked about as targets for testing. From early on, Genomic Prediction says, it began receiving inquiries “from all over the world” about testing for intelligence, according to Diego Marin, the company’s head of global business development and scientific affairs.

At one time, the company offered a predictor for what it called “intellectual disability.” After some backlash questioning both the predictive capacity and the ethics of these scores, the company discontinued the feature. “Our mission and vision of this company is not to improve [a baby], but to reduce risk for disease,” Marin told me. “When it comes to traits about IQ or skin color or height or something that’s cosmetic and doesn’t really have a connotation of a disease, then we just don’t invest in it.”

Orchid, on the other hand, does test for genetic markers associated with intellectual disability and developmental delay. But that may not be all. According to one employee of the company, who spoke on the condition of anonymity, intelligence testing is also offered to “high-roller” clients. According to this employee, another source close to the company, and reporting in the Washington Post, Musk used Orchid’s services in the conception of at least one of the children he shares with the tech executive Shivon Zilis. (Orchid, Musk, and Zilis did not respond to requests for comment.)


I met Kian Sadeghi, the 25-year-old founder of New York–based Nucleus Genomics, on a sweltering July afternoon in his SoHo office. Slight and kinetic, Sadeghi spoke at a machine-gun pace, pausing only occasionally to ask if I was keeping up. 

Sadeghi had modified his first organism—a sample of brewer’s yeast—at the age of 16. As a high schooler in 2016, he was taking a course on CRISPR-Cas9 at a Brooklyn laboratory when he fell in love with the “beautiful depth” of genetics. Just a few years later, he dropped out of college to build “a better 23andMe.” 

His company targets what you might call the application layer of PGT-P, accepting data from IVF clinics—and even from the competitors mentioned in this story—and running its own computational analysis.

“Unlike a lot of the other testing companies, we’re software first, and we’re consumer first,” Sadeghi told me. “It’s not enough to give someone a polygenic score. What does that mean? How do you compare them? There’s so many really hard design problems.”

Like its competitors, Nucleus calculates its polygenic risk scores by comparing an individual’s genetic data with trait-associated variants identified in large GWASs, providing statistically informed predictions. 

Nucleus provides two displays of a patient’s results: a Z-score, plotted from –4 to 4, which explains the risk of a certain trait relative to a population with similar genetic ancestry (for example, if Embryo #3 has a 2.1 Z-score for breast cancer, its risk is higher than average), and an absolute risk score, which includes relevant clinical factors (Embryo #3 has a minuscule actual risk of breast cancer, given that it is male).

The real difference between Nucleus and its competitors lies in the breadth of what it claims to offer clients. On its sleek website, prospective parents can sort through more than 2,000 possible diseases, as well as traits from eye color to IQ. Access to the Nucleus Embryo platform costs $8,999, while the company’s new IVF+ offering—which includes one IVF cycle with a partner clinic, embryo screening for up to 20 embryos, and concierge services throughout the process—starts at $24,999.

“Maybe you want your baby to have blue eyes versus green eyes,” Nucleus founder Kian Sadeghi said at a June event. “That is up to the liberty of the parents.”

Its promises are remarkably bold. The company claims to be able to forecast a propensity for anxiety, ADHD, insomnia, and other mental issues. It says you can see which of your embryos are more likely to have alcohol dependence, which are more likely to be left-handed, and which might end up with severe acne or seasonal allergies. (Nevertheless, at the time of writing, the embryo-screening platform provided this disclaimer: “DNA is not destiny. Genetics can be a helpful tool for choosing an embryo, but it’s not a guarantee. Genetic research is still in it’s [sic] infancy, and there’s still a lot we don’t know about how DNA shapes who we are.”)

To people accustomed to sleep trackers, biohacking supplements, and glucose monitoring, taking advantage of Nucleus’s options might seem like a no-brainer. To anyone who welcomes a bit of serendipity in their life, this level of perceived control may be disconcerting to say the least.

Sadeghi likes to frame his arguments in terms of personal choice. “Maybe you want your baby to have blue eyes versus green eyes,” he told a small audience at Nucleus Embryo’s June launch event. “That is up to the liberty of the parents.”

On the official launch day, Sadeghi spent hours gleefully sparring with X users who accused him of practicing eugenics. He rejects the term, favoring instead “genetic optimization”—though it seems he wasn’t too upset about the free viral marketing. “This week we got five million impressions on Twitter,” he told a crowd at the launch event, to a smattering of applause. (In an email to MIT Technology Review, Sadeghi wrote, “The history of eugenics is one of coercion and discrimination by states and institutions; what Nucleus does is the opposite—genetic forecasting that empowers individuals to make informed decisions.”)

Nucleus has raised more than $36 million from investors like Srinivasan, Alexis Ohanian’s venture capital firm Seven Seven Six, and Thiel’s Founders Fund. (Like Siddiqui, Sadeghi was a recipient of a Thiel fellowship when he dropped out of college; a representative for Thiel did not respond to a request for comment for this story.) Sadeghi has even poached Genomic Prediction’s cofounder Nathan Treff, who is now Nucleus’s chief clinical officer.

Sadeghi’s real goal is to build a one-stop shop for every possible application of genetic sequencing technology, from genealogy to precision medicine to genetic engineering. He names a handful of companies providing these services, with a combined market cap in the billions. “Nucleus is collapsing all five of these companies into one,” he says. “We are not an IVF testing company. We are a genetic stack.”


This spring, I elbowed my way into a packed hotel bar in the Flatiron district, where over a hundred people had gathered to hear a talk called “How to create SUPERBABIES.” The event was part of New York’s Deep Tech Week, so I expected to meet a smattering of biotech professionals and investors. Instead, I was surprised to encounter a diverse and curious group of creatives, software engineers, students, and prospective parents—many of whom had come with no previous knowledge of the subject.

The speaker that evening was Jonathan Anomaly, a soft-spoken political philosopher whose didactic tone betrays his years as a university professor.

Some of Anomaly’s academic work has focused on developing theories of rational behavior. At Duke and the University of Pennsylvania, he led introductory courses on game theory, ethics, and collective action problems as well as bioethics, digging into thorny questions about abortion, vaccines, and euthanasia. But perhaps no topic has interested him so much as the emerging field of genetic enhancement. 

In 2018, in a bioethics journal, Anomaly published a paper with the intentionally provocative title “Defending Eugenics.” He sought to distinguish what he called “positive eugenics”—noncoercive methods aimed at increasing traits that “promote individual and social welfare”—from the so-called “negative eugenics” we know from our history books.

Anomaly likes to argue that embryo selection isn’t all that different from practices we already take for granted. Don’t believe two cousins should be allowed to have children? Perhaps you’re a eugenicist, he contends. Your friend who picked out a six-foot-two Harvard grad from a binder of potential sperm donors? Same logic.

His hiring at the University of Pennsylvania in 2019 caused outrage among some students, who accused him of “racial essentialism.” In 2020, Anomaly left academia, lamenting that “American universities had become an intellectual prison.”

A few years later, Anomaly joined a nascent PGT-P company named Herasight, which was promising to screen for IQ.

At the end of July, the company officially emerged from stealth mode. A representative told me that most of the money raised so far is from angel investors, including Srinivasan, who also invested in Orchid and Nucleus. According to the launch announcement on X, Herasight has screened “hundreds of embryos” for private customers and is beginning to offer its first publicly available consumer product, a polygenic assessment that claims to detect an embryo’s likelihood of developing 17 diseases.

Their marketing materials boast predictive abilities 122% better than Orchid’s and 193% better than Genomic Prediction’s for this set of diseases. (“Herasight is comparing their current predictor to models we published over five years ago,” Genomic Prediction responded in a statement. “Our team is confident our predictors are world-class and are not exceeded in quality by any other lab.”) 

The company did not include comparisons with Nucleus, pointing to the “absence of published performance validations” by that company and claiming it represented a case where “marketing outpaces science.” (“Nucleus is known for world-class science and marketing, and we understand why that’s frustrating to our competitors,” a representative from the company responded in a comment.) 

Herasight also emphasized new advances in “within-family validation” (making sure that the scores are not merely picking up shared environmental factors by comparing their performance between unrelated people to their performance between siblings) and “cross-­ancestry accuracy” (improving the accuracy of scores for people outside the European ancestry groups where most of the biobank data is concentrated). The representative explained that pricing varies by customer and the number of embryos tested, but it can reach $50,000.

When it comes to traits that Jonathan Anomaly believes are genetically encoded, intelligence is just the tip of the iceberg. He has also spoken about the heritability of empathy, violence, religiosity, and political leanings.

Herasight tests for just one non-disease-related trait: intelligence. For a couple who produce 10 embryos, it claims it can detect an IQ spread of about 15 points, from the lowest-scoring embryo to the highest. The representative says the company plans to release a detailed white paper on its IQ predictor in the future.

The day of Herasight’s launch, Musk responded to the company announcement: “Cool.” Meanwhile, a Danish researcher named Emil Kirkegaard, whose research has largely focused on IQ differences between racial groups, boosted the company to his nearly 45,000 followers on X (as well as in a Substack blog), writing, “Proper embryo selection just landed.” Kirkegaard has in fact supported Anomaly’s work for years; he’s posted about him on X and recommended his 2020 book Creating Future People, which he called a “biotech eugenics advocacy book,” adding: “Naturally, I agree with this stuff!”

When it comes to traits that Anomaly believes are genetically encoded, intelligence—which he claimed in his talk is about 75% heritable—is just the tip of the iceberg. He has also spoken about the heritability of empathy, impulse control, violence, passivity, religiosity, and political leanings.

Anomaly concedes there are limitations to the kinds of relative predictions that can be made from a small batch of embryos. But he believes we’re only at the dawn of what he likes to call the “reproductive revolution.” At his talk, he pointed to a technology currently in development at a handful of startups: in vitro gametogenesis. IVG aims to create sperm or egg cells in a laboratory using adult stem cells, genetically reprogrammed from cells found in a sample of skin or blood. In theory, this process could allow a couple to quickly produce a practically unlimited number of embryos to analyze for preferred traits. Anomaly predicted this technology could be ready to use on humans within eight years.

SELMAN DESIGN

“I doubt the FDA will allow it immediately. That’s what places like Próspera are for,” he said, referring to the so-called “startup city” in Honduras, where scientists and entrepreneurs can conduct medical experiments free from the kinds of regulatory oversight they’d encounter in the US.

“You might have a moral intuition that this is wrong,” said Anomaly, “but when it’s discovered that elites are doing it privately … the dominoes are going to fall very, very quickly.” The coming “evolutionary arms race,” he claimed, will “change the moral landscape.”

He added that some of those elites are his own customers: “I could already name names, but I won’t do it.”

After Anomaly’s talk was over, I spoke with a young photographer who told me he was hoping to pursue a master’s degree in theology. He came to the event, he told me, to reckon with the ethical implications of playing God. “Technology is sending us toward an Old-to-New-Testament transition moment, where we have to decide what parts of religion still serve us,” he said soberly.


Criticisms of polygenic testing tend to fall into two camps: skepticism about the tests’ effectiveness and concerns about their ethics. “On one hand,” says Turley from the Social Science Genetic Association Consortium, “you have arguments saying ‘This isn’t going to work anyway, and the reason it’s bad is because we’re tricking parents, which would be a problem.’ And on the other hand, they say, ‘Oh, this is going to work so well that it’s going to lead to enormous inequalities in society.’ It’s just funny to see. Sometimes these arguments are being made by the same people.”

One of those people is Sasha Gusev, who runs a quantitative genetics lab at the Dana-Farber Cancer Institute. A vocal critic of PGT-P for embryo selection, he also often engages in online debates with the far-right accounts promoting race science on X.

Gusev is one of many professionals in his field who believe that because of numerous confounding socioeconomic factors—for example, childhood nutrition, geography, personal networks, and parenting styles—there isn’t much point in trying to trace outcomes like educational attainment back to genetics, particularly not as a way to prove that there’s a genetic basis for IQ.

He adds, “I think there’s a real risk in moving toward a society where you see genetics and ‘genetic endowments’ as the drivers of people’s behavior and as a ceiling on their outcomes and their capabilities.”

Gusev thinks there is real promise for this technology in clinical settings among specific adult populations. For adults identified as having high polygenic risk scores for cancer and cardiovascular disease, he argues, a combination of early screening and intervention could be lifesaving. But when it comes to the preimplantation testing currently on the market, he thinks there are significant limitations—and few regulatory measures or long-term validation methods to check the promises companies are making. He fears that giving these services too much attention could backfire.

“These reckless, overpromised, and oftentimes just straight-up manipulative embryo selection applications are a risk for the credibility and the utility of these clinical tools,” he says.

Many IVF patients have also had strong reactions to publicity around PGT-P. When the New York Times published an opinion piece about Orchid in the spring, angry parents took to Reddit to rant. One user posted, “For people who dont [sic] know why other types of testing are necessary or needed this just makes IVF people sound like we want to create ‘perfect’ babies, while we just want (our) healthy babies.”

Still, others defended the need for a conversation. “When could technologies like this change the mission from helping infertile people have healthy babies to eugenics?” one Redditor posted. “It’s a fine line to walk and an important discussion to have.”

Some PGT-P proponents, like Kirkegaard and Anomaly, have argued that policy decisions should more explicitly account for genetic differences. In a series of blog posts following the 2024 presidential election, under the header “Make science great again,” Kirkegaard called for ending affirmative action laws, legalizing race-based hiring discrimination, and removing restrictions on data sets like the NIH’s All of Us biobank that prevent researchers like him from using the data for race science. Anomaly has criticized social welfare policies for putting a finger on the scale to “punish the high-IQ people.”

Indeed, the notion of genetic determinism has gained some traction among loyalists to President Donald Trump. 

In October 2024, Trump himself made a campaign stop on the conservative radio program The Hugh Hewitt Show. He began a rambling answer about immigration and homicide statistics. “A murderer, I believe this, it’s in their genes. And we got a lot of bad genes in our country right now,” he told the host.

Gusev believes that while embryo selection won’t have much impact on individual outcomes, the intellectual framework endorsed by many PGT-P advocates could have dire social consequences.

“If you just think of the differences that we observe in society as being cultural, then you help people out. You give them better schooling, you give them better nutrition and education, and they’re able to excel,” he says. “If you think of these differences as being strongly innate, then you can fool yourself into thinking that there’s nothing that can be done and people just are what they are at birth.”

For the time being, there are no plans for longitudinal studies to track actual outcomes for the humans these companies have helped bring into the world. Harden, the behavioral geneticist from UT Austin, suspects that 25 years down the line, adults who were once embryos selected on the basis of polygenic risk scores are “going to end up with the same question that we all have.” They will look at their life and wonder, “What would’ve had to change for it to be different?”

Julia Black is a Brooklyn-based features writer and a reporter in residence at Omidyar Network. She has previously worked for Business Insider, Vox, The Information, and Esquire.

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NextDecade contractor Bechtel awards ABB more Rio Grande LNG automation work

NextDecade Corp. contractor Bechtel Corp. has awarded ABB Ltd. additional integrated automation and electrical solution orders, extending its scope to Trains 4 and 5 of NextDecade’s 30-million tonne/year (tpy)  Rio Grande LNG (RGLNG) plant in Brownsville, Tex. The orders were booked in third- and fourth-quarters 2025 and build on ABB’s Phase 1 work with Trains 1-3, totaling 17 million tpy.  The scope for RGLNG Trains 4 and 5 includes deployment of an integrated control and safety system consisting of a distributed control system, emergency shutdown, and fire and gas systems. An electrical controls and monitoring system will provide unified visibility of the plant’s electrical infrastructure. These two overarching solutions will provide a common automation platform. ABB will also supply medium-voltage drives, synchronous motors, transformers, motor controllers and switchgear.  The orders also include local equipment buildings—two for Train 4 and one for Train 5— housing critical control and electrical systems in prefabricated modules to streamline installation and commissioning on site. The solutions being delivered to Bechtel use ABB adaptive execution, a methodology for capital projects designed to optimize engineering work and reduce delivery timelines. Phase 1 of RGLNG is under construction and expected to begin operations in 2027. Operations at Train 4 are expected in 2030 and Train 5 in 2031. ABB’s senior vice-president for the Americas, Scott McCay, confirmed to Oil & Gas Journal at CERAWeek by S&P Global in Houston that the company is doing similar work through Tecnimont for Argent LNG’s planned 25-million tpy plant in Port Fourchon, La.; 10-million tpy Phase 1 and 15-million tpy Phase 2. Argent is targeting 2030 completion for its plant.

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Persistent oil flow imbalances drive Enverus to increase crude price forecast

Citing impacts from the Iran war, near-zero flows through the Strait of Hormuz, accelerating global stock draws, and expectations for a muted US production response despite higher prices, Enverus Intelligence Research (EIR) raised its Brent crude oil price forecast. EIR now expects Brent to average $95/bbl for the remainder of 2026 and $100/bbl in 2027, reflecting what it described as a persistent global oil flow imbalance that continues to draw down inventories. “The world has an oil flow problem that is draining stocks,” said Al Salazar, director of research at EIR. “Whenever that oil flow problem is resolved, the world is left with low stocks. That’s what drives our oil price outlook higher for longer.” The outlook assumes the Strait of Hormuz remains largely closed for 3 months. EIR estimates that each month of constrained flows shifts the price outlook by about $10–15/bbl, underscoring the scale of the disruption and uncertainty around its duration. Despite West Texas Intermediate (WTI) prices of $90–100/bbl, EIR does not expect US producers to materially increase output. The firm forecasts US liquids production growth of 370,000 b/d by end-2026 and 580,000 b/d by end-2027, citing drilling-to-production lags, industry consolidation, and continued capital discipline. Global oil demand growth for 2026 has been reduced to about 500,000 b/d from 1.0 million b/d as higher energy prices and anticipated supply disruptions weigh on economic activity. Cumulative global oil stock draws are estimated at roughly 1 billion bbl through 2027, with non-OECD inventories—particularly in Asia—absorbing nearly half of the impact. A 60-day Jones Act waiver may provide limited short-term US shipping flexibility, but EIR said the measure is unlikely to materially affect global oil prices given broader market forces.

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Equinor begins drilling $9-billion natural gas development project offshore Brazil

Equinor has started drilling the Raia natural gas project in the Campos basin presalt offshore Brazil. The $9-billion project is Equinor’s largest international investment, its largest project under execution, and marks the deepest water depth operation in its portfolio. The drilling campaign, which began Mar. 24 with the Valaris DS‑17 drillship, includes six wells in the Raia area 200 km offshore in water depths of around 2,900 m. The area is expected to hold recoverable natural gas and condensate reserves of over 1 billion boe. Raia’s development concept is based on production through wells connected to a 126,000-b/d floating production, storage and offloading unit (FPSO), which will treat produced oil/condensate and gas. Natural gas will be transported through a 200‑km pipeline from the FPSO to Cabiúnas, in the city of Macaé, Rio de Janeiro state. Once in operation, expected in 2028, the project will have the capacity to export up to 16 million cu m/day of natural gas, which could represent 15% of Brazil’s natural gas demand, the company said in a release Mar. 24. “While drilling takes place, integration and commissioning activities on the FPSO are progressing well putting us on track towards a safe start of operations in 2028,” said Geir Tungesvik, executive vice-president, projects, drilling and procurement, Equinor. The Raia project is operated by Equinor (35%), in partnership with Repsol Sinopec Brasil (35%) and Petrobras (30%).

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Woodfibre LNG receives additional modules as construction advances

Woodfibre LNG LP has received two major modules within a week for its under‑construction, 2.1‑million tonne/year (tpy) LNG export plant near Squamish, British Columbia, advancing construction to about 65% complete. The deliveries include the liquefaction module—the project’s heaviest and most critical process unit—and the powerhouse module, which will serve as the plant’s central power and control hub. The liquefaction module, delivered aboard the heavy cargo vessel Red Zed 1, is the 15th of 19 modules scheduled for installation at the site, the company said in a Mar. 24 release. Weighing about 10,847 metric tonnes and occupying a footprint roughly equivalent to a football field, it is among the largest modules fabricated for the project. Once installed and commissioned, the liquefaction module will cool natural gas to about –162°C, converting it into LNG for export. Shortly after the liquefaction module’s arrival, Woodfibre LNG received the powerhouse module, the 16th module delivered to site. Weighing more than 4,200 metric tonnes, the powerhouse module will function as a power and control system, receiving electricity from BC Hydro and managing and distributing power to the plant’s electric‑drive compressors. The Woodfibre LNG project is designed as the first LNG export plant to use electric‑drive motors for liquefaction, replacing conventional gas‑turbine‑driven compressors. The Siemens electric‑drive system will be powered by renewable hydroelectricity from BC Hydro, eliminating the largest operational source of greenhouse gas emissions typically associated with liquefaction, the company said. The project is being built near the community of Squamish on the traditional territory of the Sḵwx̱wú7mesh Úxwumixw (Squamish Nation) and is regulated in part by the Indigenous government.  All 19 modules are expected to arrive on site by spring 2026. Construction is scheduled for completion in 2027. Woodfibre LNG is owned by Woodfibre LNG Ltd. Partnership, which is 70% owned by Pacific Energy Corp.

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ExxonMobil begins Turrum Phase 3 drilling off Australia’s east coast

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Schneider Electric Maps the AI Data Center’s Next Design Era

The coming shift to higher-voltage DC That internal power challenge led Simonelli to one of the most consequential architectural topics in the interview: the likely transition toward higher-voltage DC distribution at very high rack densities. He framed it pragmatically. At current density levels, the industry knows how to get power into racks at 200 or 300 kilowatts. But as densities rise toward 400 kilowatts and beyond, conventional AC approaches start to run into physical limits. Too much cable, too much copper, too much conversion equipment, and too much space consumed by power infrastructure rather than GPUs. At that point, he said, higher-voltage DC becomes attractive not for philosophical reasons, but because it reduces current, shrinks conductor size, saves space, and leaves more room for revenue-generating compute. “It is again a paradigm shift,” Simonelli said of DC power at these densities. “But it won’t be everywhere.” That is probably right. The transition will not be universal, and the exact thresholds will evolve. But his underlying point is powerful. As rack densities climb, electrical architecture starts to matter not only for efficiency and reliability, but for physical space allocation inside the rack. Put differently, power distribution becomes a compute-enablement issue. Distance between accelerators matters, too. The closer GPUs and TPUs can be kept together, the better they perform. If power infrastructure can be compacted, more of the rack can be devoted to dense compute, improving the economics and performance of the system. That is a strong example of how AI is collapsing traditional boundaries between facility engineering and compute architecture. The two are no longer cleanly separable. Gas now, renewables over time On onsite power, Simonelli was refreshingly direct. If the goal is dispatchable onsite generation at the scale now being contemplated for AI facilities, he said, “there really isn’t an alternative

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SoftBank’s 10 GW Ohio Campus Marks a Turning Point for AI Infrastructure

Renewables can reduce carbon intensity, but they cannot independently meet the need for continuous, multi-gigawatt firm capacity without large-scale storage and balancing resources. For developers targeting guaranteed availability within this decade, natural gas remains the most readily deployable option, despite the political and environmental tradeoffs it introduces. AEP and the Cost Allocation Model If the generation plan explains the engineering logic, the AEP structure speaks to the political one. At the center is one of the most contested questions in the data center market: who pays for the transmission and grid upgrades required to serve large new loads? Utilities, regulators, consumer advocates, and large-load customers are increasingly divided on this issue. Data center developers point to economic development benefits, including jobs and tax revenue. Consumer advocates counter that residential ratepayers should not subsidize infrastructure built primarily to serve hyperscale demand. The Ohio arrangement is being positioned as a response to that conflict. DOE states that SB Energy and AEP Ohio are partnering on $4.2 billion in new transmission infrastructure, with SB Energy committing to fund those investments rather than passing costs through to ratepayers. AEP has echoed that position, indicating the structure is intended to avoid upward pressure on transmission rates for Ohio customers. Whether that outcome holds will depend on regulatory review and execution. But the structure itself is significant. It frames a model in which large-load developers directly fund the transmission infrastructure required to support their projects, rather than relying on broader cost recovery mechanisms. That makes the project more than a construction milestone. It positions it as a potential policy template. If validated, this approach could influence how utilities and regulators across the U.S. address cost allocation for AI-scale infrastructure, particularly as similar disputes intensify in constrained grid regions. Why 765-kV Transmission Signals Scale AEP says the

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Q1 Executive Roundtable Recap

Matt Vincent is Editor in Chief of Data Center Frontier, where he leads editorial strategy and coverage focused on the infrastructure powering cloud computing, artificial intelligence, and the digital economy. A veteran B2B technology journalist with more than two decades of experience, Vincent specializes in the intersection of data centers, power, cooling, and emerging AI-era infrastructure. Since assuming the EIC role in 2023, he has helped guide Data Center Frontier’s coverage of the industry’s transition into the gigawatt-scale AI era, with a focus on hyperscale development, behind-the-meter power strategies, liquid cooling architectures, and the evolving energy demands of high-density compute, while working closely with the Digital Infrastructure Group at Endeavor Business Media to expand the brand’s analytical and multimedia footprint. Vincent also hosts The Data Center Frontier Show podcast, where he interviews industry leaders across hyperscale, colocation, utilities, and the data center supply chain to examine the technologies and business models reshaping digital infrastructure. Since its inception he serves as Head of Content for the Data Center Frontier Trends Summit. Before becoming Editor in Chief, he served in multiple senior editorial roles across Endeavor Business Media’s digital infrastructure portfolio, with coverage spanning data centers and hyperscale infrastructure, structured cabling and networking, telecom and datacom, IP physical security, and wireless and Pro AV markets. He began his career in 2005 within PennWell’s Advanced Technology Division and later held senior editorial positions supporting brands such as Cabling Installation & Maintenance, Lightwave Online, Broadband Technology Report, and Smart Buildings Technology. Vincent is a frequent moderator, interviewer, and keynote speaker at industry events including the HPC Forum, where he delivers forward-looking analysis on how AI and high-performance computing are reshaping digital infrastructure. He graduated with honors from Indiana University Bloomington with a B.A. in English Literature and Creative Writing and lives in southern New Hampshire with

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Executive Roundtable: The AI Infrastructure Credibility Test

For the fourth installment of DCF’s Executive Roundtable for the First Quarter of 2026, we turn to a question that increasingly sits alongside power and capital as a defining constraint. Credibility. As AI-driven data center development accelerates, public scrutiny is rising in parallel. Communities, regulators, and policymakers are taking a closer look at the industry’s footprintin terms of its energy consumption, its land use, and its broader impact on local infrastructure and ratepayers. What was once a relatively low-profile sector has become a visible and, at times, contested presence in regional economies. This shift reflects the sheer scale of the current build cycle. Multi-hundred-megawatt and gigawatt campuses are no longer theoretical in any sense. They are actively being proposed and constructed across key markets. With that scale comes heightened expectations around transparency, accountability, and tangible community benefit. At the same time, the industry faces a more complex regulatory and political landscape. Questions around grid capacity, rate structures, environmental impact, and economic incentives are increasingly being debated in public forums, from state utility commissions to local zoning boards. In this environment, the ability to secure approvals is no longer assured, even in historically favorable markets. The concept of a “social license to operate” has therefore moved to the forefront. Beyond technical execution, developers and operators must now demonstrate that AI infrastructure can be deployed in a way that aligns with community priorities and delivers shared value. In this roundtable, our panel of industry leaders explores what will define that credibility in the years ahead and what the data center industry must do to sustain its momentum in an era of growing public scrutiny.

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International Data Center Day: Future Frontiers 2030-2070

In honor of this year’s International Data Center Day 2026 (Mar 25), Data Center Frontier presents a forward-looking vision of what the next era of digital infrastructure education—and imagination—could become. As the media partner of 7×24 Exchange, DCF is committed to elevating both the technical rigor and the human story behind the systems that power the AI age. What follows is not reportage, but a plausible future: a narrative exploration of how the next generation might learn to build, operate, and ultimately redefine data centers—from tabletop scale to lunar megacampuses. International Data Center Day, 2030 The Little Grid That Could They called it “Build the Cloud.” Which, to the adults in the room, sounded like branding. To the kids, it sounded literal. On a gymnasium floor somewhere in suburban Ohio (though it could just as easily have been Osaka, or Rotterdam, or Lagos) thirty-two teams of middle school students crouched over sprawling tabletop worlds the size of model train layouts. Only these weren’t towns with plastic trees and HO-scale diners. These were data centers. Tiny ones. Living ones. Or trying to be. Each team had been given the same kit six weeks earlier: modular rack frames no taller than a juice box, fiber spools thin as thread, micro solar arrays, a handful of millimeter-scale wind turbines, and a small fleet of programmable robotic “operators”—wheeled, jointed, blinking with LED status lights. The assignment had been deceptively simple: Design, build, and operate a self-sustaining data center campus. Then make it come alive. Now it was International Data Center Day, 2030, and the judging had begun. The Sound of Small Machines Thinking If you stood at the edge of the gym and closed your eyes, it didn’t sound like a science fair. It sounded like… something else. A low hum of micro-inverters stepping

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Superconducting the AI Era: Rethinking Power Delivery for Gigawatt Data Centers

For the data center industry, the AI era has already rewritten the rules around capital deployment, site selection, and infrastructure scale. But as the build cycle accelerates into the gigawatt range, a deeper constraint is coming into focus; one that sits beneath generation, beneath interconnection queues, and even beneath permitting. It is the physical act of moving power. The challenge is no longer simply how to procure energy, but how to deliver it efficiently from the grid edge to the campus, across buildings, and ultimately into racks that are themselves becoming industrial-scale power consumers. In this emerging reality, traditional copper-based distribution systems are beginning to show signs of strain not just economically, but physically. In the latest episode of the Data Center Frontier Show Podcast, MetOx CEO Bud Vos frames this moment as a structural turning point for the industry, one where superconducting technologies may begin to shift from theoretical to practical. “When you start looking at gigawatt-type campuses,” Vos explains, “you find three fundamental constraints in the power distribution problem: the grid interconnect, the campus distribution, and then delivery inside the data hall.” Each of these layers compounds the difficulty of scaling infrastructure in a copper-based world. More capacity means more cables, more trenching, more materials, and more complexity in an exponential expansion of the physical systems required to support AI workloads. A Different Kind of Conductor High-temperature superconducting (HTS) wire offers a radically different path forward. Developed from research originating at the University of Houston and now manufactured through advanced thin-film processes, HTS replaces bulk conductive material with a highly efficient layered structure capable of carrying dramatically higher current densities. Vos describes the manufacturing approach in familiar terms for a data center audience: “You can think of it as a semiconductor process. We’re creating thin film depositions on

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Microsoft will invest $80B in AI data centers in fiscal 2025

And Microsoft isn’t the only one that is ramping up its investments into AI-enabled data centers. Rival cloud service providers are all investing in either upgrading or opening new data centers to capture a larger chunk of business from developers and users of large language models (LLMs).  In a report published in October 2024, Bloomberg Intelligence estimated that demand for generative AI would push Microsoft, AWS, Google, Oracle, Meta, and Apple would between them devote $200 billion to capex in 2025, up from $110 billion in 2023. Microsoft is one of the biggest spenders, followed closely by Google and AWS, Bloomberg Intelligence said. Its estimate of Microsoft’s capital spending on AI, at $62.4 billion for calendar 2025, is lower than Smith’s claim that the company will invest $80 billion in the fiscal year to June 30, 2025. Both figures, though, are way higher than Microsoft’s 2020 capital expenditure of “just” $17.6 billion. The majority of the increased spending is tied to cloud services and the expansion of AI infrastructure needed to provide compute capacity for OpenAI workloads. Separately, last October Amazon CEO Andy Jassy said his company planned total capex spend of $75 billion in 2024 and even more in 2025, with much of it going to AWS, its cloud computing division.

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John Deere unveils more autonomous farm machines to address skill labor shortage

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Self-driving tractors might be the path to self-driving cars. John Deere has revealed a new line of autonomous machines and tech across agriculture, construction and commercial landscaping. The Moline, Illinois-based John Deere has been in business for 187 years, yet it’s been a regular as a non-tech company showing off technology at the big tech trade show in Las Vegas and is back at CES 2025 with more autonomous tractors and other vehicles. This is not something we usually cover, but John Deere has a lot of data that is interesting in the big picture of tech. The message from the company is that there aren’t enough skilled farm laborers to do the work that its customers need. It’s been a challenge for most of the last two decades, said Jahmy Hindman, CTO at John Deere, in a briefing. Much of the tech will come this fall and after that. He noted that the average farmer in the U.S. is over 58 and works 12 to 18 hours a day to grow food for us. And he said the American Farm Bureau Federation estimates there are roughly 2.4 million farm jobs that need to be filled annually; and the agricultural work force continues to shrink. (This is my hint to the anti-immigration crowd). John Deere’s autonomous 9RX Tractor. Farmers can oversee it using an app. While each of these industries experiences their own set of challenges, a commonality across all is skilled labor availability. In construction, about 80% percent of contractors struggle to find skilled labor. And in commercial landscaping, 86% of landscaping business owners can’t find labor to fill open positions, he said. “They have to figure out how to do

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2025 playbook for enterprise AI success, from agents to evals

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More 2025 is poised to be a pivotal year for enterprise AI. The past year has seen rapid innovation, and this year will see the same. This has made it more critical than ever to revisit your AI strategy to stay competitive and create value for your customers. From scaling AI agents to optimizing costs, here are the five critical areas enterprises should prioritize for their AI strategy this year. 1. Agents: the next generation of automation AI agents are no longer theoretical. In 2025, they’re indispensable tools for enterprises looking to streamline operations and enhance customer interactions. Unlike traditional software, agents powered by large language models (LLMs) can make nuanced decisions, navigate complex multi-step tasks, and integrate seamlessly with tools and APIs. At the start of 2024, agents were not ready for prime time, making frustrating mistakes like hallucinating URLs. They started getting better as frontier large language models themselves improved. “Let me put it this way,” said Sam Witteveen, cofounder of Red Dragon, a company that develops agents for companies, and that recently reviewed the 48 agents it built last year. “Interestingly, the ones that we built at the start of the year, a lot of those worked way better at the end of the year just because the models got better.” Witteveen shared this in the video podcast we filmed to discuss these five big trends in detail. Models are getting better and hallucinating less, and they’re also being trained to do agentic tasks. Another feature that the model providers are researching is a way to use the LLM as a judge, and as models get cheaper (something we’ll cover below), companies can use three or more models to

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OpenAI’s red teaming innovations define new essentials for security leaders in the AI era

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More OpenAI has taken a more aggressive approach to red teaming than its AI competitors, demonstrating its security teams’ advanced capabilities in two areas: multi-step reinforcement and external red teaming. OpenAI recently released two papers that set a new competitive standard for improving the quality, reliability and safety of AI models in these two techniques and more. The first paper, “OpenAI’s Approach to External Red Teaming for AI Models and Systems,” reports that specialized teams outside the company have proven effective in uncovering vulnerabilities that might otherwise have made it into a released model because in-house testing techniques may have missed them. In the second paper, “Diverse and Effective Red Teaming with Auto-Generated Rewards and Multi-Step Reinforcement Learning,” OpenAI introduces an automated framework that relies on iterative reinforcement learning to generate a broad spectrum of novel, wide-ranging attacks. Going all-in on red teaming pays practical, competitive dividends It’s encouraging to see competitive intensity in red teaming growing among AI companies. When Anthropic released its AI red team guidelines in June of last year, it joined AI providers including Google, Microsoft, Nvidia, OpenAI, and even the U.S.’s National Institute of Standards and Technology (NIST), which all had released red teaming frameworks. Investing heavily in red teaming yields tangible benefits for security leaders in any organization. OpenAI’s paper on external red teaming provides a detailed analysis of how the company strives to create specialized external teams that include cybersecurity and subject matter experts. The goal is to see if knowledgeable external teams can defeat models’ security perimeters and find gaps in their security, biases and controls that prompt-based testing couldn’t find. What makes OpenAI’s recent papers noteworthy is how well they define using human-in-the-middle

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