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A Visual Guide to How Diffusion Models Work

This article is aimed at those who want to understand exactly how Diffusion Models work, with no prior knowledge expected. I’ve tried to use illustrations wherever possible to provide visual intuitions on each part of these models. I’ve kept mathematical notation and equations to a minimum, and where they are necessary I’ve tried to define […]

This article is aimed at those who want to understand exactly how Diffusion Models work, with no prior knowledge expected. I’ve tried to use illustrations wherever possible to provide visual intuitions on each part of these models. I’ve kept mathematical notation and equations to a minimum, and where they are necessary I’ve tried to define and explain them as they occur.

Intro

I’ve framed this article around three main questions:

  • What exactly is it that diffusion models learn?
  • How and why do diffusion models work?
  • Once you’ve trained a model, how do you get useful stuff out of it?

The examples will be based on the glyffuser, a minimal text-to-image diffusion model that I previously implemented and wrote about. The architecture of this model is a standard text-to-image denoising diffusion model without any bells or whistles. It was trained to generate pictures of new “Chinese” glyphs from English definitions. Have a look at the picture below — even if you’re not familiar with Chinese writing, I hope you’ll agree that the generated glyphs look pretty similar to the real ones!

Random examples of glyffuser training data (left) and generated data (right).

What exactly is it that diffusion models learn?

Generative Ai models are often said to take a big pile of data and “learn” it. For text-to-image diffusion models, the data takes the form of pairs of images and descriptive text. But what exactly is it that we want the model to learn? First, let’s forget about the text for a moment and concentrate on what we are trying to generate: the images.

Probability distributions

Broadly, we can say that we want a generative AI model to learn the underlying probability distribution of the data. What does this mean? Consider the one-dimensional normal (Gaussian) distribution below, commonly written 𝒩(μ,σ²) and parameterized with mean μ = 0 and variance σ² = 1. The black curve below shows the probability density function. We can sample from it: drawing values such that over a large number of samples, the set of values reflects the underlying distribution. These days, we can simply write something like x = random.gauss(0, 1) in Python to sample from the standard normal distribution, although the computational sampling process itself is non-trivial!

Values sampled from an underlying distribution (here, the standard normal 𝒩(0,1)) can then be used to estimate the parameters of that distribution.

We could think of a set of numbers sampled from the above normal distribution as a simple dataset, like that shown as the orange histogram above. In this particular case, we can calculate the parameters of the underlying distribution using maximum likelihood estimation, i.e. by working out the mean and variance. The normal distribution estimated from the samples is shown by the dotted line above. To take some liberties with terminology, you might consider this as a simple example of “learning” an underlying probability distribution. We can also say that here we explicitly learnt the distribution, in contrast with the implicit methods that diffusion models use.

Conceptually, this is all that generative AI is doing — learning a distribution, then sampling from that distribution!

Data representations

What, then, does the underlying probability distribution of a more complex dataset look like, such as that of the image dataset we want to use to train our diffusion model?

First, we need to know what the representation of the data is. Generally, a machine learning (ML) model requires data inputs with a consistent representation, i.e. format. For the example above, it was simply numbers (scalars). For images, this representation is commonly a fixed-length vector.

The image dataset used for the glyffuser model is ~21,000 pictures of Chinese glyphs. The images are all the same size, 128 × 128 = 16384 pixels, and greyscale (single-channel color). Thus an obvious choice for the representation is a vector x of length 16384, where each element corresponds to the color of one pixel: x = (x,x₂,…,x₁₆₃₈₄). We can call the domain of all possible images for our dataset “pixel space”.

An example glyph with pixel values labelled (downsampled to 32 × 32 pixels for readability).

Dataset visualization

We make the assumption that our individual data samples, x, are actually sampled from an underlying probability distribution, q(x), in pixel space, much as the samples from our first example were sampled from an underlying normal distribution in 1-dimensional space. Note: the notation x q(x) is commonly used to mean: “the random variable x sampled from the probability distribution q(x).”

This distribution is clearly much more complex than a Gaussian and cannot be easily parameterized — we need to learn it with a ML model, which we’ll discuss later. First, let’s try to visualize the distribution to gain a better intution.

As humans find it difficult to see in more than 3 dimensions, we need to reduce the dimensionality of our data. A small digression on why this works: the manifold hypothesis posits that natural datasets lie on lower dimensional manifolds embedded in a higher dimensional space — think of a line embedded in a 2-D plane, or a plane embedded in 3-D space. We can use a dimensionality reduction technique such as UMAP to project our dataset from 16384 to 2 dimensions. The 2-D projection retains a lot of structure, consistent with the idea that our data lie on a lower dimensional manifold embedded in pixel space. In our UMAP, we see two large clusters corresponding to characters in which the components are arranged either horizontally (e.g. 明) or vertically (e.g. 草). An interactive version of the plot below with popups on each datapoint is linked here.

 Click here for an interactive version of this plot.

Let’s now use this low-dimensional UMAP dataset as a visual shorthand for our high-dimensional dataset. Remember, we assume that these individual points have been sampled from a continuous underlying probability distribution q(x). To get a sense of what this distribution might look like, we can apply a KDE (kernel density estimation) over the UMAP dataset. (Note: this is just an approximation for visualization purposes.)

This gives a sense of what q(x) should look like: clusters of glyphs correspond to high-probability regions of the distribution. The true q(x) lies in 16384 dimensions — this is the distribution we want to learn with our diffusion model.

We showed that for a simple distribution such as the 1-D Gaussian, we could calculate the parameters (mean and variance) from our data. However, for complex distributions such as images, we need to call on ML methods. Moreover, what we will find is that for diffusion models in practice, rather than parameterizing the distribution directly, they learn it implicitly through the process of learning how to transform noise into data over many steps.

Takeaway

The aim of generative AI such as diffusion models is to learn the complex probability distributions underlying their training data and then sample from these distributions.

How and why do diffusion models work?

Diffusion models have recently come into the spotlight as a particularly effective method for learning these probability distributions. They generate convincing images by starting from pure noise and gradually refining it. To whet your interest, have a look at the animation below that shows the denoising process generating 16 samples.

In this section we’ll only talk about the mechanics of how these models work but if you’re interested in how they arose from the broader context of generative models, have a look at the further reading section below.

What is “noise”?

Let’s first precisely define noise, since the term is thrown around a lot in the context of diffusion. In particular, we are talking about Gaussian noise: consider the samples we talked about in the section about probability distributions. You could think of each sample as an image of a single pixel of noise. An image that is “pure Gaussian noise”, then, is one in which each pixel value is sampled from an independent standard Gaussian distribution, 𝒩(0,1). For a pure noise image in the domain of our glyph dataset, this would be noise drawn from 16384 separate Gaussian distributions. You can see this in the previous animation. One thing to keep in mind is that we can choose the means of these noise distributions, i.e. center them, on specific values — the pixel values of an image, for instance.

For convenience, you’ll often find the noise distributions for image datasets written as a single multivariate distribution 𝒩(0,I) where I is the identity matrix, a covariance matrix with all diagonal entries equal to 1 and zeroes elsewhere. This is simply a compact notation for a set of multiple independent Gaussians — i.e. there are no correlations between the noise on different pixels. In the basic implementations of diffusion models, only uncorrelated (a.k.a. “isotropic”) noise is used. This article contains an excellent interactive introduction on multivariate Gaussians.

Diffusion process overview

Below is an adaptation of the somewhat-famous diagram from Ho et al.’s seminal paper “Denoising Diffusion Probabilistic Models” which gives an overview of the whole diffusion process:

Diagram of the diffusion process adapted from Ho et al. 2020. The glyph 锂, meaning “lithium”, is used as a representative sample from the dataset.

I found that there was a lot to unpack in this diagram and simply understanding what each component meant was very helpful, so let’s go through it and define everything step by step.

We previously used x q(x) to refer to our data. Here, we’ve added a subscript, xₜ, to denote timestep t indicating how many steps of “noising” have taken place. We refer to the samples noised a given timestep as x q(xₜ). x₀​ is clean data and xₜ (t = T) ∼ 𝒩(0,1) is pure noise.

We define a forward diffusion process whereby we corrupt samples with noise. This process is described by the distribution q(xₜ|xₜ₋₁). If we could access the hypothetical reverse process q(xₜ₋₁|xₜ), we could generate samples from noise. As we cannot access it directly because we would need to know x₀​, we use ML to learn the parameters, θ, of a model of this process, 𝑝θ(𝑥ₜ₋₁∣𝑥ₜ). (That should be p subscript θ but medium cannot render it.)

In the following sections we go into detail on how the forward and reverse diffusion processes work.

Forward diffusion, or “noising”

Used as a verb, “noising” an image refers to applying a transformation that moves it towards pure noise by scaling down its pixel values toward 0 while adding proportional Gaussian noise. Mathematically, this transformation is a multivariate Gaussian distribution centered on the pixel values of the preceding image.

In the forward diffusion process, this noising distribution is written as q(xₜ|xₜ₋₁) where the vertical bar symbol “|” is read as “given” or “conditional on”, to indicate the pixel means are passed forward from q(xₜ₋₁) At t = T where T is a large number (commonly 1000) we aim to end up with images of pure noise (which, somewhat confusingly, is also a Gaussian distribution, as discussed previously).

The marginal distributions q(xₜ) represent the distributions that have accumulated the effects of all the previous noising steps (marginalization refers to integration over all possible conditions, which recovers the unconditioned distribution).

Since the conditional distributions are Gaussian, what about their variances? They are determined by a variance schedule that maps timesteps to variance values. Initially, an empirically determined schedule of linearly increasing values from 0.0001 to 0.02 over 1000 steps was presented in Ho et al. Later research by Nichol & Dhariwal suggested an improved cosine schedule. They state that a schedule is most effective when the rate of information destruction through noising is relatively even per step throughout the whole noising process.

Forward diffusion intuition

As we encounter Gaussian distributions both as pure noise q(xₜ, t = T) and as the noising distribution q(xₜ|xₜ₋₁), I’ll try to draw the distinction by giving a visual intuition of the distribution for a single noising step, q(x₁∣x₀), for some arbitrary, structured 2-dimensional data:

Each noising step q(xₜ|xₜ₋₁) is a Gaussian distribution conditioned on the previous step.

The distribution q(x₁∣x₀) is Gaussian, centered around each point in x₀, shown in blue. Several example points x₀⁽ⁱ⁾ are picked to illustrate this, with q(x₁∣x₀ = x₀⁽ⁱ⁾) shown in orange.

In practice, the main usage of these distributions is to generate specific instances of noised samples for training (discussed further below). We can calculate the parameters of the noising distributions at any timestep t directly from the variance schedule, as the chain of Gaussians is itself also Gaussian. This is very convenient, as we don’t need to perform noising sequentially—for any given starting data x₀⁽ⁱ⁾, we can calculate the noised sample xₜ⁽ⁱ⁾ by sampling from q(xₜ∣x₀ = x₀⁽ⁱ⁾) directly.

Forward diffusion visualization

Let’s now return to our glyph dataset (once again using the UMAP visualization as a visual shorthand). The top row of the figure below shows our dataset sampled from distributions noised to various timesteps: xₜ ∼ q(xₜ). As we increase the number of noising steps, you can see that the dataset begins to resemble pure Gaussian noise. The bottom row visualizes the underlying probability distribution q(xₜ).

The dataset xₜ (above) sampled from its probability distribution q(xₜ) (below) at different noising timesteps.

Reverse diffusion overview

It follows that if we knew the reverse distributions q(xₜ₋₁∣xₜ), we could repeatedly subtract a small amount of noise, starting from a pure noise sample xₜ at t = T to arrive at a data sample x₀ ∼ q(x₀). In practice, however, we cannot access these distributions without knowing x₀ beforehand. Intuitively, it’s easy to make a known image much noisier, but given a very noisy image, it’s much harder to guess what the original image was.

So what are we to do? Since we have a large amount of data, we can train an ML model to accurately guess the original image that any given noisy image came from. Specifically, we learn the parameters θ of an ML model that approximates the reverse noising distributions, (xₜ₋₁ ∣ xₜ) for t = 0, …, T. In practice, this is embodied in a single noise prediction model trained over many different samples and timesteps. This allows it to denoise any given input, as shown in the figure below.

The ML model predicts added noise at any given timestep t.

Next, let’s go over how this noise prediction model is implemented and trained in practice.

How the model is implemented

First, we define the ML model — generally a deep neural network of some sort — that will act as our noise prediction model. This is what does the heavy lifting! In practice, any ML model that inputs and outputs data of the correct size can be used; the U-net, an architecture particularly suited to learning images, is what we use here and frequently chosen in practice. More recent models also use vision transformers.

We use the U-net architecture (Ronneberger et al. 2015) for our ML noise prediction model. We train the model by minimizing the difference between predicted and actual noise.

Then we run the training loop depicted in the figure above:

  • We take a random image from our dataset and noise it to a random timestep tt. (In practice, we speed things up by doing many examples in parallel!)
  • We feed the noised image into the ML model and train it to predict the (known to us) noise in the image. We also perform timestep conditioning by feeding the model a timestep embedding, a high-dimensional unique representation of the timestep, so that the model can distinguish between timesteps. This can be a vector the same size as our image directly added to the input (see here for a discussion of how this is implemented).
  • The model “learns” by minimizing the value of a loss function, some measure of the difference between the predicted and actual noise. The mean square error (the mean of the squares of the pixel-wise difference between the predicted and actual noise) is used in our case.
  • Repeat until the model is well trained.

Note: A neural network is essentially a function with a huge number of parameters (on the order of 10for the glyffuser). Neural network ML models are trained by iteratively updating their parameters using backpropagation to minimize a given loss function over many training data examples. This is an excellent introduction. These parameters effectively store the network’s “knowledge”.

A noise prediction model trained in this way eventually sees many different combinations of timesteps and data examples. The glyffuser, for example, was trained over 100 epochs (runs through the whole data set), so it saw around 2 million data samples. Through this process, the model implicity learns the reverse diffusion distributions over the entire dataset at all different timesteps. This allows the model to sample the underlying distribution q(x₀) by stepwise denoising starting from pure noise. Put another way, given an image noised to any given level, the model can predict how to reduce the noise based on its guess of what the original image. By doing this repeatedly, updating its guess of the original image each time, the model can transform any noise to a sample that lies in a high-probability region of the underlying data distribution.

Reverse diffusion in practice

We can now revisit this video of the glyffuser denoising process. Recall a large number of steps from sample to noise e.g. T = 1000 is used during training to make the noise-to-sample trajectory very easy for the model to learn, as changes between steps will be small. Does that mean we need to run 1000 denoising steps every time we want to generate a sample?

Luckily, this is not the case. Essentially, we can run the single-step noise prediction but then rescale it to any given step, although it might not be very good if the gap is too large! This allows us to approximate the full sampling trajectory with fewer steps. The video above uses 120 steps, for instance (most implementations will allow the user to set the number of sampling steps).

Recall that predicting the noise at a given step is equivalent to predicting the original image x₀, and that we can access the equation for any noised image deterministically using only the variance schedule and x₀. Thus, we can calculate xₜ₋ₖ based on any denoising step. The closer the steps are, the better the approximation will be.

Too few steps, however, and the results become worse as the steps become too large for the model to effectively approximate the denoising trajectory. If we only use 5 sampling steps, for example, the sampled characters don’t look very convincing at all:

There is then a whole literature on more advanced sampling methods beyond what we’ve discussed so far, allowing effective sampling with much fewer steps. These often reframe the sampling as a differential equation to be solved deterministically, giving an eerie quality to the sampling videos — I’ve included one at the end if you’re interested. In production-level models, these are usually preferred over the simple method discussed here, but the basic principle of deducing the noise-to-sample trajectory is the same. A full discussion is beyond the scope of this article but see e.g. this paper and its corresponding implementation in the Hugging Face diffusers library for more information.

Alternative intuition from score function

To me, it was still not 100% clear why training the model on noise prediction generalises so well. I found that an alternative interpretation of diffusion models known as “score-based modeling” filled some of the gaps in intuition (for more information, refer to Yang Song’s definitive article on the topic.)

The dataset xₜ sampled from its probability distribution q(xₜ) at different noising timesteps; below, we add the score function ∇ₓ log q(xₜ).

I try to give a visual intuition in the bottom row of the figure above: essentially, learning the noise in our diffusion model is equivalent (to a constant factor) to learning the score function, which is the gradient of the log of the probability distribution: ∇ₓ log q(x). As a gradient, the score function represents a vector field with vectors pointing towards the regions of highest probability density. Subtracting the noise at each step is then equivalent to moving following the directions in this vector field towards regions of high probability density.

As long as there is some signal, the score function effectively guides sampling, but in regions of low probability it tends towards zero as there is little to no gradient to follow. Using many steps to cover different noise levels allows us to avoid this, as we smear out the gradient field at high noise levels, allowing sampling to converge even if we start from low probability density regions of the distribution. The figure shows that as the noise level is increased, more of the domain is covered by the score function vector field.

Summary

  • The aim of diffusion models is learn the underlying probability distribution of a dataset and then be able to sample from it. This requires forward and reverse diffusion (noising) processes.
  • The forward noising process takes samples from our dataset and gradually adds Gaussian noise (pushes them off the data manifold). This forward process is computationally efficient because any level of noise can be added in closed form a single step.
  • The reverse noising process is challenging because we need to predict how to remove the noise at each step without knowing the original data point in advance. We train a ML model to do this by giving it many examples of data noised at different timesteps.
  • Using very small steps in the forward noising process makes it easier for the model to learn to reverse these steps, as the changes are small.
  • By applying the reverse noising process iteratively, the model refines noisy samples step by step, eventually producing a realistic data point (one that lies on the data manifold).

Takeaway

Diffusion models are a powerful framework for learning complex data distributions. The distributions are learnt implicitly by modelling a sequential denoising process. This process can then be used to generate samples similar to those in the training distribution.

Once you’ve trained a model, how do you get useful stuff out of it?

Earlier uses of generative AI such as “This Person Does Not Exist” (ca. 2019) made waves simply because it was the first time most people had seen AI-generated photorealistic human faces. A generative adversarial network or “GAN” was used in that case, but the principle remains the same: the model implicitly learnt a underlying data distribution — in that case, human faces — then sampled from it. So far, our glyffuser model does a similar thing: it samples randomly from the distribution of Chinese glyphs.

The question then arises: can we do something more useful than just sample randomly? You’ve likely already encountered text-to-image models such as Dall-E. They are able to incorporate extra meaning from text prompts into the diffusion process — this in known as conditioning. Likewise, diffusion models for scientific scientific applications like protein (e.g. Chroma, RFdiffusion, AlphaFold3) or inorganic crystal structure generation (e.g. MatterGen) become much more useful if can be conditioned to generate samples with desirable properties such as a specific symmetry, bulk modulus, or band gap.

Conditional distributions

We can consider conditioning as a way to guide the diffusion sampling process towards particular regions of our probability distribution. We mentioned conditional distributions in the context of forward diffusion. Below we show how conditioning can be thought of as reshaping a base distribution.

A simple example of a joint probability distribution p(x, y), shown as a contour map, along with its two marginal 1-D probability distributions, p(x) and p(y). The highest points of p(x, y) are at (x₁, y₁) and (x₂, y₂). The conditional distributions p(xy = y₁) and p(xy = y₂) are shown overlaid on the main plot.

Consider the figure above. Think of p(x) as a distribution we want to sample from (i.e., the images) and p(y) as conditioning information (i.e., the text dataset). These are the marginal distributions of a joint distribution p(x, y). Integrating p(x, y) over y recovers p(x), and vice versa.

Sampling from p(x), we are equally likely to get x₁ or x₂. However, we can condition on p(y = y₁) to obtain p(xy = y₁). You can think of this as taking a slice through p(x, y) at a given value of y. In this conditioned distribution, we are much more likely to sample at x₁ than x₂.

In practice, in order to condition on a text dataset, we need to convert the text into a numerical form. We can do this using large language model (LLM) embeddings that can be injected into the noise prediction model during training.

Embedding text with an LLM

In the glyffuser, our conditioning information is in the form of English text definitions. We have two requirements: 1) ML models prefer fixed-length vectors as input. 2) The numerical representation of our text must understand context — if we have the words “lithium” and “element” nearby, the meaning of “element” should be understood as “chemical element” rather than “heating element”. Both of these requirements can be met by using a pre-trained LLM.

The diagram below shows how an LLM converts text into fixed-length vectors. The text is first tokenized (LLMs break text into tokens, small chunks of characters, as their basic unit of interaction). Each token is converted into a base embedding, which is a fixed-length vector of the size of the LLM input. These vectors are then passed through the pre-trained LLM (here we use the encoder portion of Google’s T5 model), where they are imbued with additional contextual meaning. We end up with a array of n vectors of the same length d, i.e. a (n, d) sized tensor.

We can convert text to a numerical embedding imbued with contextual meaning using a pre-trained LLM.

Note: in some models, notably Dall-E, additional image-text alignment is performed using contrastive pretraining. Imagen seems to show that we can get away without doing this.

Training the diffusion model with text conditioning

The exact method that this embedding vector is injected into the model can vary. In Google’s Imagen model, for example, the embedding tensor is pooled (combined into a single vector in the embedding dimension) and added into the data as it passes through the noise prediction model; it is also included in a different way using cross-attention (a method of learning contextual information between sequences of tokens, most famously used in the transformer models that form the basis of LLMs like ChatGPT).

Conditioning information can be added via multiple different methods but the training loss remains the same.

In the glyffuser, we only use cross-attention to introduce this conditioning information. While a significant architectural change is required to introduce this additional information into the model, the loss function for our noise prediction model remains exactly the same.

Testing the conditioned diffusion model

Let’s do a simple test of the fully trained conditioned diffusion model. In the figure below, we try to denoise in a single step with the text prompt “Gold”. As touched upon in our interactive UMAP, Chinese characters often contain components known as radicals which can convey sound (phonetic radicals) or meaning (semantic radicals). A common semantic radical is derived from the character meaning “gold”, “金”, and is used in characters that are in some broad sense associated with gold or metals.

Even with a single sampling step, conditioning guides denoising towards the relevant regions of the probability distribution.

The figure shows that even though a single step is insufficient to approximate the denoising trajectory very well, we have moved into a region of our probability distribution with the “金” radical. This indicates that the text prompt is effectively guiding our sampling towards a region of the glyph probability distribution related to the meaning of the prompt. The animation below shows a 120 step denoising sequence for the same prompt, “Gold”. You can see that every generated glyph has either the 釒 or 钅 radical (the same radical in traditional and simplified Chinese, respectively).

Takeaway

Conditioning enables us to sample meaningful outputs from diffusion models.

Further remarks

I found that with the help of tutorials and existing libraries, it was possible to implement a working diffusion model despite not having a full understanding of what was going on under the hood. I think this is a good way to start learning and highly recommend Hugging Face’s tutorial on training a simple diffusion model using their diffusers Python library (which now includes my small bugfix!).

I’ve omitted some topics that are crucial to how production-grade diffusion models function, but are unnecessary for core understanding. One is the question of how to generate high resolution images. In our example, we did everything in pixel space, but this becomes very computationally expensive for large images. The general approach is to perform diffusion in a smaller space, then upscale it in a separate step. Methods include latent diffusion (used in Stable Diffusion) and cascaded super-resolution models (used in Imagen). Another topic is classifier-free guidance, a very elegant method for boosting the conditioning effect to give much better prompt adherence. I show the implementation in my previous post on the glyffuser and highly recommend this article if you want to learn more.

Further reading

A non-exhaustive list of materials I found very helpful:

Fun extras

Diffusion sampling using the DPMSolverSDEScheduler developed by Katherine Crowson and implemented in Hugging Face diffusers—note the smooth transition from noise to data.

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Indian refiner Reliance Industries Ltd. has received a general license from the US government that will allow it to purchase Venezuelan oil directly, according to a person familiar with the matter.  Reliance, owned by billionaire Mukesh Ambani, applied for the permit last month and received it from the Treasury Department a few days ago, the person said, asking not to be named as the matter is not public. The move comes immediately on the heels of a trade deal with the US that slashes punitive tariffs for Indian exports but demands that the country stop importing discounted Russian oil. The Indian government has asked state-owned refiners to consider buying more Venezuelan crude, as well as oil from the US.  Venezuela is unlikely to produce large volumes of crude anytime soon, but even limited supplies provide a fallback option for India’s largest refiner. The US — which has stepped up involvement in Venezuela’s oil sector after capturing the country’s president last month — has been considering general licenses to permit purchases, trading and investment in a sprawling but threadbare industry. Reliance is the first Indian refiner to receive clearance in the current push.  Reliance has historically been an important consumer of the country’s heavy crude, having struck a term deal to secure as much as 400,000 barrels a day from Petroleos de Venezuela SA in 2012. It is among only a handful of refiners in India that have the capacity to process the high-viscosity, sour oil, which is difficult to extract and refine without diluent.  The Indian refining giant took about 25% of Venezuela’s exports in 2019, before its term deal got suspended in 2019 due to US sanctions. It last received a general license in 2024 and took crude until that expired last year, and was not renewed. Reuters first reported the issuance of

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Baker Hughes Explores $1.5B Sale of Waygate Unit

Baker Hughes Co. is exploring a potential sale of its Waygate Technologies unit, which provides industrial testing and inspection equipment, people with knowledge of the matter said.  The world’s second-biggest oilfield contractor is working with advisers to study a possible divestment of the Waygate business, which could fetch around $1.5 billion, according to the people. A sale process could kick off in the next few months and attract interest from private equity firms, the people said, asking not to be identified because the information is private.  Deliberations are ongoing and there’s no certainty they will lead to a transaction, the people said. A representative for Baker Hughes declined to comment.  Waygate, based in Hürth, Germany, makes radiographic testing systems, industrial CT scanners, remote visual inspection machines and ultrasonic testing devices. It operates in more than 80 countries and is known for brands including Krautkrämer, phoenix|x-ray, Seifert, Everest and Agfa NDT.  The company was started in 2004 as GE Inspection Technologies. It’s been under the current ownership since 2017, when General Electric Co. combined its oil and gas division with Baker Hughes in a $32 billion deal.  Baker Hughes is selling the non-core asset after agreeing last year to buy industrial equipment maker Chart Industries Inc. for about $9.6 billion in one of its biggest-ever acquisitions. Chief Executive Officer Lorenzo Simonelli said in October last year that Baker Hughes is undertaking a “comprehensive evaluation” of its capital allocation focus following the Chart deal in order to boost shareholder value.  The pending sale would join other sizeable corporate divestments in Europe. Volkswagen AG has launched the sale of a majority stake in its heavy diesel engine maker Everllence, while Continental AG is selling its Contitech business. WHAT DO YOU THINK? Generated by readers, the comments included herein do not reflect the views and opinions

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EIA Raises 2026 WTI Forecast, Lowers 2027 Projection

The U.S. Energy Information Administration (EIA) increased its 2026 West Texas Intermediate (WTI) crude oil average spot price forecast, and lowered its 2027 projection, in its latest short term energy outlook (STEO). According to the EIA’s February STEO, which was released on February 10, the EIA now sees the WTI spot price averaging $53.42 per barrel this year and $49.34 per barrel next year. In its previous STEO, which was released in January, the EIA projected that the WTI spot price would average $52.21 per barrel in 2026 and $50.36 per barrel in 2027. A quarterly breakdown included in the EIA’s latest STEO projected that the WTI average spot price will come in at $58.62 per barrel in the first quarter of this year, $53.65 per barrel in the second quarter, $51.69 per barrel in the third quarter, $50.00 per barrel in the fourth quarter, $49.00 per barrel in the first quarter of next year, $49.66 per barrel in the second quarter, $49.68 per barrel in the third quarter, and $49.00 per barrel in the fourth quarter of 2027. In its previous STEO, the EIA forecast that the WTI spot price would average $54.93 per barrel in the first quarter of this year, $52.67 per barrel in the second quarter, $52.03 per barrel in the third quarter, $49.34 per barrel in the fourth quarter, $49.00 per barrel in the first quarter of next year, $50.66 per barrel in the second quarter, $50.68 per barrel in the third quarter, and $51.00 per barrel in the fourth quarter of 2027. In a BMI report sent to Rigzone by the Fitch Group on Friday, BMI projected that the front month WTI crude price will average $64.00 per barrel in 2026 and $68.00 per barrel in 2027. Standard Chartered sees the NYMEX WTI nearby

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Some OPEC+ Members See Scope to Resume Hikes in April

Some OPEC+ members see scope for the alliance to resume supply increases in April, believing concerns of a glut in global oil markets to be overblown. The group led by Saudi Arabia and Russia hasn’t committed to any course of action or begun formal discussions ahead of its meeting on March 1, according to several delegates, who asked not to be identified as the process is private. Their ultimate decision may depend on whether US President Donald Trump launches military action against — or reaches a nuclear deal with — OPEC member Iran, one added.  Nonetheless, some nations in the Organization of the Petroleum Exporting Countries and its allies said they see room to resume the output increases the coalition paused during the seasonal demand slowdown of the first quarter.  Trump’s assertive stance toward OPEC members Venezuela and Iran, along with disruptions spanning from North America to Kazakhstan, drove oil prices to a strong start of the year despite warnings of a supply glut. Several top traders have said that prices are supported by tightness in key markets, as many of the surplus barrels are from producers subject to sanctions like Russia and Iran, and thus remain unavailable to a wider pool of buyers. That has made the market surprisingly resilient. Brent futures are up 11% this year, after spiking to a six-month high near $72 a barrel at the end of January over concerns a conflict might erupt in the Middle East. Oil inventories piled up last year at the fastest pace since the 2020 pandemic amid swelling output from both OPEC+ and its competitors in the Americas, according to the International Energy Agency, though the impact on prices was tempered as China scooped up barrels for its strategic reserves. Last April, the Saudis stunned crude traders by steering OPEC+ to

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Arista laments ‘horrendous’ memory situation

Digging in on campus Arista has been clear about its plans to grow its presence campus networking environments. Last Fall, Ullal said she expects Arista’s campus and WAN business would grow from the current $750 million-$800 million run rate to $1.25 billion, representing a 60% growth opportunity for the company. “We are committed to our aggressive goal of $1.25 billion for ’26 for the cognitive campus and branch. We have also successfully deployed in many routing edge, core spine and peering use cases,” Ullal said. “In Q4 2025, Arista launched our flagship 7800 R4 spine for many routing use cases, including DCI, AI spines with that massive 460 terabits of capacity to meet the demanding needs of multiservice routing, AI workloads and switching use cases. The combined campus and routing adjacencies together contribute approximately 18% of revenue.” Ethernet leads the way “In terms of annual 2025 product lines, our core cloud, AI and data center products built upon our highly differentiated Arista EOS stack is successfully deployed across 10 gig to 800 gigabit Ethernet speeds with 1.6 terabit migration imminent,” Ullal said. “This includes our portfolio of EtherLink AI and our 7000 series platforms for best-in-class performance, power efficiency, high availability, automation, agility for both the front and back-end compute, storage and all of the interconnect zones.” Ullal said she expects Ethernet will get even more of a boost later this year when the multivendor Ethernet for Scale-Up Networking (ESUN) specification is released.  “We have consistently described that today’s configurations are mostly a combination of scale out and scale up were largely based on 800G and smaller ratings. Now that the ESUN specification is well underway, we need a good solid spec. Otherwise, we’ll be shipping proprietary products like some people in the world do today. And so we will tie our

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From NIMBY to YIMBY: A Playbook for Data Center Community Acceptance

Across many conversations at the start of this year, at PTC and other conferences alike, the word on everyone’s lips seems to be “community.” For the data center industry, that single word now captures a turning point from just a few short years ago: we are no longer a niche, back‑of‑house utility, but a front‑page presence in local politics, school board budgets, and town hall debates. That visibility is forcing a choice in how we tell our story—either accept a permanent NIMBY-reactive framework, or actively build a YIMBY narrative that portrays the real value digital infrastructure brings to the markets and surrounding communities that host it. Speaking regularly with Ilissa Miller, CEO of iMiller Public Relations about this topic, there is work to be done across the ecosystem to build communications. Miller recently reflected: “What we’re seeing in communities isn’t a rejection of digital infrastructure, it’s a rejection of uncertainty driven by anxiety and fear. Most local leaders have never been given a framework to evaluate digital infrastructure developments the way they evaluate roads, water systems, or industrial parks. When there’s no shared planning language, ‘no’ becomes the safest answer.” A Brief History of “No” Community pushback against data centers is no longer episodic; it has become organized, media‑savvy, and politically influential in key markets. In Northern Virginia, resident groups and environmental organizations have mobilized against large‑scale campuses, pressing counties like Loudoun and Prince William to tighten zoning, question incentives, and delay or reshape projects.1 Loudoun County’s move in 2025 to end by‑right approvals for new facilities, requiring public hearings and board votes, marked a watershed moment as the world’s densest data center market signaled that communities now expect more say over where and how these campuses are built. Prince William County’s decision to sharply increase its tax rate on

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Nomads at the Frontier: PTC 2026 Signals the Digital Infrastructure Industry’s Moment of Execution

Each January, the Pacific Telecommunications Council conference serves as a barometer for where digital infrastructure is headed next. And according to Nomad Futurist founders Nabeel Mahmood and Phillip Koblence, the message from PTC 2026 was unmistakable: The industry has moved beyond hype. The hard work has begun. In the latest episode of The DCF Show Podcast, part of our ongoing ‘Nomads at the Frontier’ series, Mahmood and Koblence joined Data Center Frontier to unpack the tone shift emerging across the AI and data center ecosystem. Attendance continues to grow year over year. Conversations remain energetic. But the character of those conversations has changed. As Mahmood put it: “The hype that the market started to see is actually resulting a bit more into actions now, and those conversations are resulting into some good progress.” The difference from prior years? Less speculation. More execution. From Data Center Cowboys to Real Deployments Koblence offered perhaps the sharpest contrast between PTC conversations in 2024 and those in 2026. Two years ago, many projects felt speculative. Today, developers are arriving with secured power, customers, and construction underway. “If 2024’s PTC was data center cowboys — sites that in someone’s mind could be a data center — this year was: show me the money, show me the power, give me accurate timelines.” In other words, the market is no longer rewarding hypothetical capacity. It is demanding delivered capacity. Operators now speak in terms of deployments already underway, not aspirational campuses still waiting on permits and power commitments. And behind nearly every conversation sits the same gating factor. Power. Power Has Become the Industry’s Defining Constraint Whether discussions centered on AI factories, investment capital, or campus expansion, Mahmood and Koblence noted that every conversation eventually returned to energy availability. “All of those questions are power,” Koblence said.

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Cooling Consolidation Hits AI Scale: LiquidStack, Submer, and the Future of Data Center Thermal Strategy

As AI infrastructure scales toward ever-higher rack densities and gigawatt-class campuses, cooling has moved from a technical subsystem to a defining strategic issue for the data center industry. A trio of announcements in early February highlights how rapidly the cooling and AI infrastructure stack is consolidating and evolving: Trane Technologies’ acquisition of LiquidStack; Submer’s acquisition of Radian Arc, extending its reach from core data centers into telco edge environments; and Submer’s partnership with Anant Raj to accelerate sovereign AI infrastructure deployment across India. Layered atop these developments is fresh guidance from Oracle Cloud Infrastructure explaining why closed-loop, direct-to-chip cooling is becoming central to next-generation facility design, particularly in regions where water use has become a flashpoint in community discussions around data center growth. Taken together, these developments show how the industry is moving beyond point solutions toward integrated, scalable AI infrastructure ecosystems, where cooling, compute, and deployment models must work together across hyperscale campuses and distributed edge environments alike. Trane Moves to Own the Cooling Stack The most consequential development comes from Trane Technologies, which on February 10 announced it has entered into a definitive agreement to acquire LiquidStack, one of the pioneers and leading innovators in data center liquid cooling. The acquisition significantly strengthens Trane’s ambition to become a full-service thermal partner for data center operators, extending its reach from plant-level systems all the way down to the chip itself. LiquidStack, headquartered in Carrollton, Texas, built its reputation on immersion cooling and advanced direct-to-chip liquid solutions supporting high-density deployments across hyperscale, enterprise, colocation, edge, and blockchain environments. Under Trane, those technologies will now be scaled globally and integrated into a broader thermal portfolio. In practical terms, Trane is positioning itself to deliver cooling across the full thermal chain, including: • Central plant equipment and chillers.• Heat rejection and controls

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Infrastructure Maturity Defines the Next Phase of AI Deployment

The State of Data Infrastructure Global Report 2025 from Hitachi Vantara arrives at a moment when the data center industry is undergoing one of the most profound structural shifts in its history. The transition from enterprise IT to AI-first infrastructure has moved from aspiration to inevitability, forcing operators, developers, and investors to confront uncomfortable truths about readiness, resilience, and risk. Although framed around “AI readiness,” the report ultimately tells an infrastructure story: one that maps directly onto how data centers are designed, operated, secured, and justified economically. Drawing on a global survey of more than 1,200 IT leaders, the report introduces a proprietary maturity model that evaluates organizations across six dimensions: scalability, reliability, security, governance, sovereignty, and sustainability. Respondents are then grouped into three categories—Emerging, Defined, and Optimized—revealing a stark conclusion: most organizations are not constrained by access to AI models or capital, but by the fragility of the infrastructure supporting their data pipelines. For the data center industry, the implications are immediate, shaping everything from availability design and automation strategies to sustainability planning and evolving customer expectations. In short, extracting value from AI now depends less on experimentation and more on the strength and resilience of the underlying infrastructure. The Focus of the Survey: Infrastructure, Not Algorithms Although the report is positioned as a study of AI readiness, its primary focus is not models, training approaches, or application development, but rather the infrastructure foundations required to operate AI reliably at scale. Drawing on responses from more than 1,200 organizations, Hitachi Vantara evaluates how enterprises are positioned to support production AI workloads across six dimensions as stated above: scalability, reliability, security, governance, sovereignty, and sustainability. These factors closely reflect the operational realities shaping modern data center design and management. The survey’s central argument is that AI success is no longer

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AI’s New Land Grab: Meta’s Indiana Megaproject and the Rise of Europe’s Neocloud Challengers

While Meta’s Indiana campus anchors hyperscale expansion in the United States, Europe recorded its own major infrastructure milestone this week as Amsterdam-based AI infrastructure provider Nebius unveiled plans for a 240-megawatt data center campus in Béthune, France, near Lille in the country’s northern industrial corridor. When completed, the campus will rank among Europe’s largest AI-focused data center facilities and positions northern France as a growing node in the continent’s expanding AI infrastructure map. The development repurposes a former Bridgestone tire manufacturing site, reflecting a broader trend across Europe in which legacy industrial properties, already equipped with heavy power access, transport links, and industrial zoning, are being converted into large-scale digital infrastructure hubs. Located within reach of connectivity and enterprise corridors linking Paris, Brussels, London, and Amsterdam, the site allows Nebius to serve major European markets while avoiding the congestion and power constraints increasingly shaping Tier 1 data center hubs. Industrial Infrastructure Becomes Digital Infrastructure Developers increasingly view former industrial sites as ideal for AI campuses because they often provide: • Existing grid interconnection capacity built for heavy industry• Transport and logistics infrastructure already in place• Industrial zoning that reduces permitting friction• Large contiguous parcels suited to phased campus expansion For regions like Hauts-de-France, redevelopment projects also offer economic transition opportunities, replacing legacy manufacturing capacity with next-generation digital infrastructure investment. Local officials have positioned the project as part of broader efforts to reposition northern France as a logistics and technology hub within Europe. The Neocloud Model Gains Ground Beyond the site itself, Nebius’ expansion illustrates the rapid emergence of neocloud infrastructure providers, companies building GPU-intensive AI capacity without operating full hyperscale cloud ecosystems. These firms increasingly occupy a strategic middle ground: supplying AI compute capacity to enterprises, startups, and even hyperscalers facing short-term infrastructure constraints. Nebius’ rise over the past year

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Microsoft will invest $80B in AI data centers in fiscal 2025

And Microsoft isn’t the only one that is ramping up its investments into AI-enabled data centers. Rival cloud service providers are all investing in either upgrading or opening new data centers to capture a larger chunk of business from developers and users of large language models (LLMs).  In a report published in October 2024, Bloomberg Intelligence estimated that demand for generative AI would push Microsoft, AWS, Google, Oracle, Meta, and Apple would between them devote $200 billion to capex in 2025, up from $110 billion in 2023. Microsoft is one of the biggest spenders, followed closely by Google and AWS, Bloomberg Intelligence said. Its estimate of Microsoft’s capital spending on AI, at $62.4 billion for calendar 2025, is lower than Smith’s claim that the company will invest $80 billion in the fiscal year to June 30, 2025. Both figures, though, are way higher than Microsoft’s 2020 capital expenditure of “just” $17.6 billion. The majority of the increased spending is tied to cloud services and the expansion of AI infrastructure needed to provide compute capacity for OpenAI workloads. Separately, last October Amazon CEO Andy Jassy said his company planned total capex spend of $75 billion in 2024 and even more in 2025, with much of it going to AWS, its cloud computing division.

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John Deere unveils more autonomous farm machines to address skill labor shortage

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Self-driving tractors might be the path to self-driving cars. John Deere has revealed a new line of autonomous machines and tech across agriculture, construction and commercial landscaping. The Moline, Illinois-based John Deere has been in business for 187 years, yet it’s been a regular as a non-tech company showing off technology at the big tech trade show in Las Vegas and is back at CES 2025 with more autonomous tractors and other vehicles. This is not something we usually cover, but John Deere has a lot of data that is interesting in the big picture of tech. The message from the company is that there aren’t enough skilled farm laborers to do the work that its customers need. It’s been a challenge for most of the last two decades, said Jahmy Hindman, CTO at John Deere, in a briefing. Much of the tech will come this fall and after that. He noted that the average farmer in the U.S. is over 58 and works 12 to 18 hours a day to grow food for us. And he said the American Farm Bureau Federation estimates there are roughly 2.4 million farm jobs that need to be filled annually; and the agricultural work force continues to shrink. (This is my hint to the anti-immigration crowd). John Deere’s autonomous 9RX Tractor. Farmers can oversee it using an app. While each of these industries experiences their own set of challenges, a commonality across all is skilled labor availability. In construction, about 80% percent of contractors struggle to find skilled labor. And in commercial landscaping, 86% of landscaping business owners can’t find labor to fill open positions, he said. “They have to figure out how to do

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2025 playbook for enterprise AI success, from agents to evals

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More 2025 is poised to be a pivotal year for enterprise AI. The past year has seen rapid innovation, and this year will see the same. This has made it more critical than ever to revisit your AI strategy to stay competitive and create value for your customers. From scaling AI agents to optimizing costs, here are the five critical areas enterprises should prioritize for their AI strategy this year. 1. Agents: the next generation of automation AI agents are no longer theoretical. In 2025, they’re indispensable tools for enterprises looking to streamline operations and enhance customer interactions. Unlike traditional software, agents powered by large language models (LLMs) can make nuanced decisions, navigate complex multi-step tasks, and integrate seamlessly with tools and APIs. At the start of 2024, agents were not ready for prime time, making frustrating mistakes like hallucinating URLs. They started getting better as frontier large language models themselves improved. “Let me put it this way,” said Sam Witteveen, cofounder of Red Dragon, a company that develops agents for companies, and that recently reviewed the 48 agents it built last year. “Interestingly, the ones that we built at the start of the year, a lot of those worked way better at the end of the year just because the models got better.” Witteveen shared this in the video podcast we filmed to discuss these five big trends in detail. Models are getting better and hallucinating less, and they’re also being trained to do agentic tasks. Another feature that the model providers are researching is a way to use the LLM as a judge, and as models get cheaper (something we’ll cover below), companies can use three or more models to

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OpenAI’s red teaming innovations define new essentials for security leaders in the AI era

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More OpenAI has taken a more aggressive approach to red teaming than its AI competitors, demonstrating its security teams’ advanced capabilities in two areas: multi-step reinforcement and external red teaming. OpenAI recently released two papers that set a new competitive standard for improving the quality, reliability and safety of AI models in these two techniques and more. The first paper, “OpenAI’s Approach to External Red Teaming for AI Models and Systems,” reports that specialized teams outside the company have proven effective in uncovering vulnerabilities that might otherwise have made it into a released model because in-house testing techniques may have missed them. In the second paper, “Diverse and Effective Red Teaming with Auto-Generated Rewards and Multi-Step Reinforcement Learning,” OpenAI introduces an automated framework that relies on iterative reinforcement learning to generate a broad spectrum of novel, wide-ranging attacks. Going all-in on red teaming pays practical, competitive dividends It’s encouraging to see competitive intensity in red teaming growing among AI companies. When Anthropic released its AI red team guidelines in June of last year, it joined AI providers including Google, Microsoft, Nvidia, OpenAI, and even the U.S.’s National Institute of Standards and Technology (NIST), which all had released red teaming frameworks. Investing heavily in red teaming yields tangible benefits for security leaders in any organization. OpenAI’s paper on external red teaming provides a detailed analysis of how the company strives to create specialized external teams that include cybersecurity and subject matter experts. The goal is to see if knowledgeable external teams can defeat models’ security perimeters and find gaps in their security, biases and controls that prompt-based testing couldn’t find. What makes OpenAI’s recent papers noteworthy is how well they define using human-in-the-middle

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