The 100 kW rack figure places MSI’s offering squarely in the world of AI-era rack densities, where conventional air cooling becomes increasingly difficult or inefficient. The announcement also suggests that MSI is aligning with hyperscale and large cloud design principles, particularly through ORv3 and 48V power distribution. The company is moving from the “we have servers that can be liquid cooled” message, to “we can participate in rack-level AI infrastructure design.” The EIA air-cooled architecture, by contrast, is designed for more conventional data center environments. MSI says its 19-inch, 48RU EIA air-cooled rack supports standard deployments and can be configured with 16 2U2N multi-node systems, with AMD EPYC 9005 and Intel Xeon 6 platform options. That split matters because the AI infrastructure market is not moving in one uniform direction. Hyperscalers, neoclouds, and AI factories may move aggressively into ORv3, liquid cooling, busbar power, and rack-scale designs. Enterprise data centers, managed service providers, and colocation customers often need to work within existing 19-inch rack footprints and existing facility constraints. MSI wants to supply both markets. The CG681-S6093: MSI’s Flagship Liquid-Cooled AI Server The centerpiece of MSI’s NVIDIA-based AI server announcement is the CG681-S6093, a 6U liquid-cooled AI server based on NVIDIA MGX architecture. MSI says the system supports dual AMD EPYC processors and up to eight NVIDIA RTX PRO 6000 Blackwell Server Edition Liquid Cooled GPUs. It also supports 32 DDR5 DIMMs and NVIDIA ConnectX-8 SuperNICs with up to 8×400Gbps networking. This system is a direct entry into high-density AI inference, HPC, simulation, graphics, video, and physical AI workloads. The server is not positioned only for frontier model training. Instead, MSI appears to be aiming at the expanding middle of the AI infrastructure market: large inference clusters, visual computing, simulation, industrial AI, scientific computing, and agentic AI workloads. The next