Artificial intelligence has turned the data center industry into a front-page story, often for the wrong reasons. The narrative usually starts with megawatts, ends with headlines about grid strain, and rarely pauses to explain what operators are actually doing about it. On the latest episode of The Data Center Frontier Show, Page Haun, Chief Marketing and ESG Strategy Officer at Cologix, laid out a more grounded reality: the AI era is forcing sustainability from a side initiative into a core design principle. Not because it sounds good, but because it has to work. From fuel cells in Ohio to closed-loop water systems that dramatically outperform industry norms, Cologix’s approach offers a case study in what “responsible growth” looks like when rack densities climb, power timelines stretch, and communities demand more than promises. The AI-Era Sustainability Baseline AI is changing the math. Power demand is rising faster than grid infrastructure can move. Communities are paying closer attention. Regulators are asking sharper questions. And the industry is discovering that speed without credibility creates friction. Haun described the current moment as a “perfect storm” where grid constraints, community concerns, and regulatory scrutiny all converge around AI-driven growth. But she also pushed back on the idea that the industry is ignoring the problem. Data center operators, utilities, and governments are already working together in ways that didn’t exist a decade ago by sharing load forecasts, coordinating long-lead infrastructure investments, and aligning power planning with customer roadmaps. One of the industry’s biggest gaps, she argued, isn’t engineering; it’s communication. Data centers still struggle to explain their role in the digital economy: education platforms, healthcare systems, streaming media, gaming, and now AI tools that enterprises are rapidly embedding into daily operations. Without that context, power usage becomes the whole story, yet it’s only part of the