
“Our customers have been very clear, and our customer advisory boards, when you come out with something, it has to be something that solves real world problems, and not just AI or agentic, for the sake of AI,” Doug Murray, CEO of Auvik, told Network World. “We expect you to provide us with an experience that is going to help me automate and simplify things. That’s what we care about. We don’t care about some fancy AI nomenclature.”
What Aurora does differently to simplify network operations
Before Aurora, the platform told IT teams there was a problem. Aurora is designed to tell them exactly what to do about it and, over time, do it for them.
- Alert prioritization. Rather than a flat alert feed, the platform ranks incoming alerts by impact in a red/yellow/green view. An MSP technician arriving to 20 alerts sees the three that matter first.
- Device lifecycle management. Aurora surfaces EOL and end-of-support status for managed devices in a ranked dashboard. A customer managing 100 devices gets a notification identifying exactly which SonicWall Gen 7 firewalls need to be rolled back and the scope of the exposure, not just that a problem exists.
- CVE monitoring (beta). Agents scan managed devices against known vulnerabilities proactively, surfacing exposure before reactive ticketing forces the issue.
- Scripting assistance. A technician unfamiliar with a device’s CLI can ask Aurora how to remediate an issue in natural language and receive a generated script to execute directly.
The longer-term direction is fully automated remediation. Aurora represents what Auvik calls the “Do” phase of a framework the company’s founders put on a whiteboard in its earliest days: See, Tell, Do. See is about visibility — knowing what’s in your infrastructure. Tell is alerting and prescriptive notification, telling teams what’s happening and what needs attention. Do is where Aurora comes in, moving the platform from surfacing problems to acting on them.
“People will call it self driving, if you will,” Murray said. “But it’s really taking all of that and driving more into automation.”





















